Carla Fendi

Carla Fendi

The day started with the press conference which was held at the Capitolini Museums and announced a laudable initiative under the sign of patronage featuring the brand Fendi represented by Silvia Venturini Fendi, Karl Lagerfeld and Fendi’s CEO Pietro Beccari: the work of restoration concerning the Trevi Fountain, iconic fountain depicted by film along with the Quattro Fontane (of whose last renovation was made during the Fifties) that will also feature in a tale on photographs by Karl Lagerfeld.

Karl Lagerfeld, Silvia Venturini Fendi, Pietro Beccari, the Rome major Gianni Alemanno, Dino Gasperini and Umberto Broccoli


Karl Lagerfeld, Silvia Venturini Fendi, Pietro Beccari, the Rome major Gianni Alemanno, Dino Gasperini and Umberto Broccoli

The leitmotiv of Fendi, is to defend art as heritage, culture and value. The Fendi brand was born in Rome and has successfully maintained a strong connection with the city and celebrated the art and culture of Made in Italy. This follows the path which evokes the myth of a two faced Janus, god from ancient Rome who looks at past and future, become a symbol of the brand.

ARTE & MECENATISMO ALL’ INSEGNA DI FENDI & ROMA

Karl Lagerfeld and Silvia Venturini Fendi

Karl Lagerfeld and Silvia Venturini Fendi

La giornata é cominciata con la conferenza stampa che si é tenuta presso i Musei Capitolini Museums ed ha annunciato una lodevole iniziativa all’ insegna del mecenatismo di cui è protagonista il brand Fendi rappresentato da Silvia Venturini Fendi, Karl Lagerfeld ed il CEO di Fendi Pietro Beccari: l’ opera di restauro inerente la Fontana di Trevi, iconica fontana immortalata dal cinema unitamente alle Quattro Fontane ( il cui ultimo restauro risale agli anni Cinquanta) che saranno anche protagoniste di un racconto su fotografia di Karl Lagerfeld.

Silvia Venturini Fendi

Karl Lagerfeld, Silvia Venturini Fendi and Pietro Beccari

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