Lapo Elkann wearing the  catchy eyewear by Italia Independent the brand he established

Lapo Elkann wearing the catchy eyewear by Italia Independent the brand he established

Tradition, innovation and style along with a great care for the details are the creative alchemies of Italia Independent, brand of menswear and accessories as the enchanting collection of eyewear and hats ( made by teaming with Borsalino) established in 2007 by a style icon, the bright and warm-hearted Lapo Elkann, of whose mission is “to reload the made in Italy “ – as he asserts -, giving rise to a “Made in Italy 2.0”. A smashing project of great relevance which has developed also by another company he created, the factory Independent ideas being under the sign of independence, creativity and multimedia (values I celebrate and make concrete with words and works). The leitmotiv of company, embodied in its catchy items and accessories, is the continuous dialogue between innovation and tradition, the use of new materials, the Kevlar® , Cordura® of DuPont®, il Gore-tex® or carbon along with textiles, the cashmere by Loro Piana or linen, to reinterpret classic products and create catchy items and accessories as  ther tuxedo jacket made of Cordura®, the vase made of textile, the Kevlar® bag and the awesome carbon eyewear. The brand has recently collaborated with Ic! Berlin, German brand of eyewear, presentino a project of teaming during the latest edition of eyewear tradeshow event Opti Munich.

 

ITALIA INDEPENDENT: MADE IN ITALY, TRADIZIONE, INNOVAZIONE E STILE

Italia independent

Italia Independent

Tradizione, innovazione e stile unitamente a una grande cura per i dettagli sono le alchimie creative di Italia independent, brand di abbigliamento uomo e accessori quali la incantevole collezione di occhiali ed i cappelli (realizzati in teaming con Borsalino) fondato nel 2007 da una icona di stile, il brillante e caloroso Lapo Elkann, la cui mission “è aggiornare il made in Italy” – come costui afferma -, dando vita a un “Made in Italy 2.0”. Un formidabile progetto di ampia rilevanza consolidato anche da un’ altra altre due azienda da lui creata, la factory Independent ideas all’ insegna di indipendenza, creatività e multimedialità (valori che celebro e concretizzo con parole e opere). Il leitmotiv dell’ azienda, racchiuso nei suoi accattivanti capi e accessori, è il continuo dialogo tra innovazione e tradizione, l’ uso di nuovi materiali, il Kevlar® , la Cordura® di DuPont®, il Gore-tex® o il carbonio, unitamente a tessuti, il cashmere di Loro Piana o il lino, per reinterpretare prodotti classici e creare accattivanti capi e accessori quali il tuxedo jacket in Cordura®, il vaso in tessuto, la borsa in Kevlar® e gli splendidi occhiali in carbonio. Il brand ha recentemente collaborato con Ic! Berlin, brand tedesco di occhiali, presentando un progetto di collaborazione in occasione dell’ ultima edizione dell’ evento fieristico di occhialeria Opti Munich.

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

Italia Independent

The co-branding of  Italia Independent with Borsalino

The co-branding of Italia Independent with Borsalino

The co-branding featuring Italia independent & Ic! Berlin

The co-branding featuring Italia independent & Ic! Berlin

The co-branding featuring Italia Independent and Ic! Berlin

The co-branding featuring Italia Independent and Ic! Berlin

The flagship store of Italia Independent in Turin

The flagship store of Italia Independent in Turin

The fun advertising campaign  under the sign of freedom of Italia Independent

The fun advertising campaign under the sign of freedom and Camillo Benso, the count of  Cavour, featuring  Italia Independent

Lapo Elkann

Lapo Elkann

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www.italiaindependent.com