photo by Giorgio Miserendino

photo by Giorgio Miserendino

It featured in Milan during the latest edition of White fashion tradeshow event, “Be Blue Be Balestra”, the second edition of an exhibition event which has recently launched in Rome by Altaroma where bright, young fashion designers – as Caterina Gatta, Francesco Ballestrazzi, Alessandro D’ Amico, San Andres, Carta & Costura, Covherlab, Sara Lanzi, Giulia Gobbi, Gianni Serra, A-Lab Milano, Eleonora Niccolai, Flavia La Rocca, Comeforbreakfast, Sofia Bertolli, Alessandra De Tomaso, Benedetta Bruzziches, Greta Boldini, Simone Rainer – paid homage to Renato Balestra, his renowned fashion house and blue, color of his eyes, evidencing haute couture and ready to wear can dialogue and implement a successful synergy under the sign of  tradition and innovation, values made concrete at best by Altaroma, institution which launched this idea( under the presidency of Silvia Venturini Fendi, fashion designer who held , holds and hopefully she continues holding this institutional role, following with the work of renewal, honoring the Rome tradition and fashion history she made). An initiative which has also exported in other cities as it is proved by this event, nullifying that sterile provincialism which often considers cities and institutions competing one against the other(that provincialism which still today impedes from the rise of a national museum of fashion), instead it can be done more – without being heroes -and better just being together, a healthy consciousness to promote, made concrete and share.

“BE BLUE, BE BALESTRA”, L’ OMAGGIO A RENATO BALESTRA PROTAGONISTA DI WHITE

Renato Balestra, photo by Giorgio Miserendino

Renato Balestra, photo by Giorgio Miserendino

È stato protagonista a Milano in occasione dell’ ultima edizione dell’ evento fieristico di moda WhiteBe Blue Be Balestra”, la seconda edizione di un evento espositivo, recentemente lanciato a Roma da Altaroma in cui brillanti, giovani fashion designers – quali Caterina Gatta, Francesco Ballestrazzi, Alessandro D’ Amico, San Andres, Carta & Costura, Covherlab, Sara Lanzi, Giulia Gobbi, Gianni Serra, A-Lab Milano, Eleonora Niccolai, Flavia La Rocca, Comeforbreakfast, Sofia Bertolli, Alessandra De Tomaso, Benedetta Bruzziches, Greta Boldini, Simone Rainer – hanno reso omaggio a Renato Balestra, la sua rinomata casa di moda e il blu, il colore dei suoi occhi, dimostrando che l’ alta moda e il prêt a porter dimostrando che alta moda e prêt a porter possono dialogare e attuare una felice sinergia all’insegna di tradizione e innovazione, valori concretizzati al meglio da Altaroma istituzione che ha lanciato questa idea( sotto la presidenza di Silvia Venturini Fendi, fashion designer che ha rivestito, riveste e spero che continui a rivestire questo ruolo istituzionale, proseguendo con l’ opera di rinnovamento, onorando la tradizione e la storia della moda romana da lei intrapresa). Una iniziativa che è stata anche esportata in altre città, come si evince da questo evento, vanificando quello sterile provincialismo che sovente rappresenta città e istituzioni italiane in concorrenza l’ uno contro l’ altro(quel provincialismo che impedisce ancora oggi la nascita di un museo nazionale della moda), invece insieme si può fare di più – senza essere eroi – e meglio, una salubre consapevolezza da promuovere, concretizzare e condividere.

Renato Balestra, his nephew Sabrina Baldi on the left along with the young fashion designers featuring in the event, photo by Giorgio Miserendino

The sweet Renato Balestra, his nephew Sofia Bertolli  along with the young fashion designers featuring in the event, photo by Giorgio Miserendino

Gianni Serra, photo by Giorgio Miserendino

Gianni Serra, photo by Giorgio Miserendino

Caterina Gatta, photo by Giorgio Miserendino

Caterina Gatta, photo by Giorgio Miserendino

CovHERlab by Marco Grisolia, photo by Giorgio Miserendino

CovHERlab by Marco Grisolia, photo by Giorgio Miserendino

Angelos Bratis, featuring in the Rome edition of event

Angelos Bratis, featuring in the Rome edition of event

Francesco Ballestrazzi, photo by Giorgio Miserendino

Francesco Ballestrazzi, photo by Giorgio Miserendino

Renato Balestra and her daughter Fabiana, photo by Giorgio Miserendino

The sweet Renato Balestra and her daughter Fabiana, photo by Giorgio Miserendino

Sofia Bertolli, photo by Giorgio Miserendino

Sofia Bertolli, photo by Giorgio Miserendino

Alessandro D' Amico, photo by Giorgio Miserendino

Alessandro D’ Amico, photo by Giorgio Miserendino

Sara Lanzi, photo by Giorgio Miserendino

Sara Lanzi, photo by Giorgio Miserendino

The beautiful Sofia Bertolli - nephew of Renato Balestra - along with the creation by Sofia Bertolli

The beautiful Sofia Bertolli – nephew of Renato Balestra – along with the creation by Sofia Bertolli

A-Lab Milano, photo by Giorgio Miserendino

A-Lab Milano, photo by Giorgio Miserendino

Eleonora Niccolai, photo by Giorgio Miserendino

Eleonora Niccolai, photo by Giorgio Miserendino

Alessandra de Tomaso, photo by Giorgio Miserendino

Alessandra de Tomaso, photo by Giorgio Miserendino

Carta & Costura, photo by Giorgio Miserendino

Carta & Costura, photo by Giorgio Miserendino

Greta Boldini, photo by Giorgio Miserendino

Greta Boldini, photo by Giorgio Miserendino

Fabiana Balestra and Cesare Cunaccia, photo by Giorgio Miserendino

Fabiana Balestra and Cesare Cunaccia, photo by Giorgio Miserendino

Flavia La Rocca, photo by Giorgio Miserendino

Flavia La Rocca, photo by Giorgio Miserendino

San Andres Milano, photo by Giorgio Miserendino

San Andres Milano, photo by Giorgio Miserendino

Simone Rainer, photo by Giorgio Miserendino

Simone Rainer, photo by Giorgio Miserendino

Giulia Gobbi, photo by Giorgio Miserendino

Giulia Gobbi, photo by Giorgio Miserendino

Benedetta Bruzicches, photo by Giorgio Miserendino

Benedetta Bruzicches, photo by Giorgio Miserendino

Angelos Bratis, photo by Giorgio Miserendino

Angelos Bratis, photo by Giorgio Miserendino

Andrea Spezzigu, photo by Giorgio Miserendino

Andrea Spezzigu, photo by Giorgio Miserendino

The charming model Valentina Spina and the Palermo womenswear fashion designer Vito Petrotta, photo by Giorgio Miserendino

The charming model Valentina Spina and the Palermo womenswear fashion designer Vito Petrotta, photo by Giorgio Miserendino

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