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cover happy-2

Fashion history, semiotic and marketing arisen from the Sixties to the Nineties in a specific area, Umbria, renowned fashion manufacturing district (which today is the seat of successful companies as Brunello Cucinelli) is the core of a smashing book “Happy fashion, companies, styles and anti-fashion” by Emanuele De Donno (Viaindustriae Publishing, 15,00 Euros), bilingual essay including the interesting preface by Maria Luisa Frisa, which will be launched on 14th March 2013 in Rome at the Fahrenheit 451 bookshop in Campo De’ Fiori. The event will feature the author as moderator along with the fashion designers Caterina Gatta and Sylvio Giardina, the tv journalist and ex-model Valeria Oppenheimer and me as fashion blogger( exploring and celebrating the anti-fashion) will be the successful chance for talking about fashion, considering the heritage embodied in the book as a trait d’ union with the contemporary times.

LA PRESENTAZIONE DEL LIBRO “FELICE MODA, IMPRESE, STILISMO E CONTROMODE” DI EMANUELE DE DONNO PRESSO LA LIBRERIA DI ROMA FAHRENHEIT 451

"Happy fashion, companies, styles and anti-fashion” by Emanuele De Donno

“Happy fashion, companies, styles and anti-fashion” by Emanuele De Donno

Storia, semiotica e marketing della moda sorto dagli anni Sessanta agli anni Novanta in una specifica area, l’ Umbria, rinomato distretto manufatturiero della moda (che è oggi sede di felici aziende quali Brunello Cucinelli) è il nucleo del formidabile libro “Felice moda, imprese, stilismo e contromode” di Emanuele De Donno (Viaindustriae Publishing, 15,00 Euro), saggio bilingue che include l’ interessante prefazione di Maria Luisa Frisa che sarà presentato il 14 marzo 2013 a Roma presso la libreria Fahrenheit 451 a Campo De’ Fiori. L’ evento avrà quale protagonista l’ autore nelle vesti di moderator unitamente ai fashion designers Caterina Gatta e Sylvio Giardina, la giornalista televisiva ed ex-modella Valeria Oppenheimer e me nelle vesti di fashion blogger( che esplora e celebra le contro-mode) sarà la felice occasione per parlare di moda, considerando il patrimonio di esperienze racchiuso nel libro un trait d’ union con la contemporaneità.

Luisa Spagnoli from the Sixties

Luisa Spagnoli from the Sixties

Christian Dior tricot, 1975, produced by Umberto Ginocchietti

Christian Dior tricot, 1975, produced by Umberto Ginocchietti

Armani Fall/Winter 1978, produced by Icap

Armani Fall/Winter 1978, produced by Icap

Anna Anderson in Lancetti  ( Eighties)

Anna Anderson in Lancetti ( Eighties)

Kelly Le Brock in Umberto Ginocchietti, 1985

Kelly Le Brock in Umberto Ginocchietti, 1985

Issey Miyake, 1980

Issey Miyake, 1980

Nikos Fall/Winter 1988-1989, produced by Icap

Nikos Fall/Winter 1988-1989, produced by Icap

brands and labels produced in Umbria

brands and labels produced in Umbria

Thierry Mugler Fall/Winter 1986

Thierry Mugler Fall/Winter 1986

Umberto Ginocchietti

Umberto Ginocchietti

"The Milanes styling falls down and brings with it the Italian exports of realm. Is  Milanese styling is the Italian one?", Umberto Ginocchietti, 1987

“The Milanes styling falls down and brings with it the Italian exports of realm. Is Milanese styling is the Italian one?”, Umberto Ginocchietti, 1987

Anna Fonson in Thierry Mugler, 1983, photo by Laurence Sackmann

Anna Fonson in Thierry Mugler, 1983, photo by Laurence Sackmann

 

www.libreriafahrenheit451.it