Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari, womenswear brand (of whose names arises from a word coming from Calabria slang which means “to change”) under the sign of craftsmanship and sustainability established by the Goel Group (of cooperatives working in the province of Reggio Calabria, my native city), presented during the latest edition of Altaroma the Spring/Summer 2014 collection, designed by Paulo Melim Andersson, featuring a catchy simplicity, natural colors along with bright shades of red and blue, fluid lines under  the sign of a sustainable elegance, being the purpose, creative process (considering the textiles, that are hand-made in Italy by using the ancient Calabria technique of weaving by loom and organic colors) and a successful result of brand.

ALTAROMA: L’ ELEGANZA SOSTENIBILE DI CANGIARI

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari, brand di abbigliamento da donna ( il cui nome nasce da un lemma del dialetto calabrese che significa “cambiare”) all’ insegna dell’ artigianalita e sostenibilità fondato dal Gruppo Goel (di cooperative che operano nella provincia di Reggio Calabria, la mia città natale), ha presentato in occasione dell’ ultima edizione di Altaroma la collezione primavera/estate 2014, disegnata da Paulo Melim Andersson, di cui è protagonista una accattivante semplicità, colori naturali unitamente ad accese nuances di rosso e blu, linee fluide all’ insegna di una eleganza sostenibile che rappresenta la finalità, il processo creativo (considerando i tessuti realizzati a mano in Italia mediante l’uso dell’ antica tecnica calabrese e i colori biologici) e un felice risultato del brand.

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014,  photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

Cangiari Spring/Summer 2014, photo by Giorgio Miserendino

The backstage of  Cangiari, photo by N

The backstage of Cangiari, photo by N

Paulo Melim Andersson, photo by N

Paulo Melim Andersson, photo by N

www.altaroma.it

www.cangiari.it