Bouboutic Spring/Summer 2014, photo courtesy of Cristina Zamagni

Boboutic Spring/Summer 2014, photo courtesy of Cristina Zamagni

Creativity, cutting edge brands and vibrant emerging creatives who joins a catchy design to a bright craftsmanship featured in the White latest edition. Boboutic, smashing Florentine brand focused on search and experimentation on knitwear created by the bright fashion designers duo formed by Cristina Zamagni and Michel Bergamo, has been one of the special guests of event and hosted a performance to present “La Bic non si getta” (meaning “the Bic doesn’ t throw”), the Spring/Summer collection 2014. The performance, ideated by Kinkaleri starred the Jerusalem, Palestine native artist Ramzy Abu Assab and explored the idea of surface, light adherence, fluidity and simplicity, paradigms of the brand which involved in this collection the teaming with fashion designer Niccolò Magrelli.

One of the paper pieces featuring in the performance by Kinkaleri, photo courtesy of Cristina Zamagni

One of the paper pieces featuring in the performance by Kinkaleri, photo courtesy of Cristina Zamagni

Bouboutic Spring/Summer 2014, photo courtesy of Cristina Zamagni

Boboutic Spring/Summer 2014, photo courtesy of Cristina Zamagni

Another special guest has been the celebrated jewelry brand Iosselliani which showcased the new collection joining a combination of gems set into avant-garde constructions under the sign of postmodern suggestions.

Iosselliani Spring/Summer 2014, photo by Giorgio Miserendino

Iosselliani Spring/Summer 2014, photo by Giorgio Miserendino

Iosselliani Spring/Summer 2014, photo by Giorgio Miserendino

Iosselliani Spring/Summer 2014, photo by Giorgio Miserendino

Iosselliani Spring/Summer 2014, photo by Giorgio Miserendino

Iosselliani Spring/Summer 2014, photo by Giorgio Miserendino

Bella Freud, brilliant fashion designer creating knitwear, a genuine ironic passé-partout embodying high-end materials has also been a special guest.

Bella Freud Spring/Summer 2014, photo by Giorgio Miserendino

Bella Freud Spring/Summer 2014, photo by Giorgio Miserendino

Bella Freud Spring/Summer 2014, photo by Giorgio Miserendino

Bella Freud Spring/Summer 2014, photo by Giorgio Miserendino

It returned at White as special guest Cat’s, the young line of Tsumori Chisato talking about color, fun patterns, comfort, nonchalance and irony.

Tsumori Chisato Spring/Summer 2014, photo by Giorgio Miserendino

Tsumori Chisato Spring/Summer 2014, photo by Giorgio Miserendino

Last but not the least, a successful evidence of care and search of emerging creatives made concrete by White has been is the work by the artist and fashion designer Alessandro Di Cola, who also returned for the second time in the A.I. area – arising from a successful teaming with Altaroma – of fashion tradeshow event to present the collection of bags he made, little, fun sculptures giving rise to a nice dialogue between fashion and art.

Alessandro di Cola, photo by Giorgio Miserendino

Alessandro di Cola, photo by Giorgio Miserendino

LA VIBRANTE CREATIVITÀ IN MOSTRA AL WHITE

Bouboutic Spring/Summer 2014, photo courtesy of Cristina Zamagni

Boboutic Spring/Summer 2014, photo courtesy of Cristina Zamagni

Creatività, brands cutting edge e creativi emergenti che uniscono un design accattivante a una brillante artigianalità sono stati i protagonisti dell’ ultima edizione del White. Boboutic, formidabile marchio fiorentino rivolto alla ricerca e sperimentazione sulla maglieria creato dal brillante duo di fashion designers formato da Cristina Zamagni e Michel Bergamo, è stato uno degli special guests dell’ evento ed ha ospitato una performance per presentare “La Bic non si getta”, la collezione primavera/estate 2014. La performance, ideata da Kinkaleri ha avuto quale protagonista l’ artista di Gerusalemme, natio della Palestina Ramzy Abu Assab ed ha esplorato l’ idea di superficie, la sottile aderenza, fluidità e semplicità, paradigmi del brand che si è avvalso in questa collezione della collaborazione con il fashion designer Niccolò Magrelli.

Bouboutic Spring/Summer 2014, photo by Giorgio Miserendino

Boboutic Spring/Summer 2014, photo by Giorgio Miserendino

Un’ altro special guest è stato il celebre marchio di gioielli Iosselliani che ha esposto la nuova collezione che unisce una combinazione di pietre preziose assemblate in avveniristiche costruzioni all’ insegna di suggestioni postmoderne.

Iosselliani Spring/Summer 2014, photo by Giorgio Miserendino

Iosselliani Spring/Summer 2014, photo by Giorgio Miserendino

Iosselliani Spring/Summer 2014, photo by Giorgio Miserendino

Iosselliani Spring/Summer 2014, photo by Giorgio Miserendino

Bella Freud, brillante fashion designer che realizza maglieria, un autentico, ironico passe-partout che racchiude in sé materiali di alta qualità è stata anche lei una special guest.

Bella Freud Spring/Summer 2014, photo by Giorgio Miserendino

Bella Freud Spring/Summer 2014, photo by Giorgio Miserendino

È tornata al White nelle vesti di special guest Cat’s, la linea giovane di Tsumori Chisato che parla di colore, divertenti motivi, comfort, nonchalance e ironia.

Alessandro di Cola, photo by Giorgio Miserendino

Alessandro di Cola, photo by Giorgio Miserendino

Last but not least, una felice dimostrazione dell’ attenzione e ricerca di creativi emergenti concretizzata dal White il lavoro dell’ artista e fashion designer Alessandro Di Cola, anche lui tornato per la seconda volta nell’ area di A.I. – che nasce da una felice collaborazione con Altaroma – dell’ evento fieristico di moda per presentare la collezione di borse da lui realizzate, piccole divertenti sculture che danno vita a un simpatico dialogo tra moda e arte.

Alessandro di Cola, photo by Giorgio Miserendino

Alessandro di Cola, photo by Giorgio Miserendino

www.whiteshow.it

www.boboutic.it

www.iosselliani.com

www.bellafreud.co.uk

http://www.tsumorichisato.com/en/2011/03/03/cats/

www.alessandrodicola.com