Orsorama

Orsorama

Orsorama, concept store joining, art, fashion and design, placed in Milan in Via dell’ Orso 14, is a genuine cathedral of visions and creativity. Its name combining the words “orso” (bear) and “diorama” reveals its purposes: “the diorama by bears over human beings” – as its bright, eclectic and visionary creator Matteo Bonelli tells about – or rather “a little crystal box featuring a representation of human in an identitary form”. It seems like a fairy tale, a surreal story, instead that is the reality, a light and at the same time extremely rigorous reality in regard of the playful element. “It’s like a masquerade” – Matteo says – “where objects, artists are the guests along with people featuring as guests and dress up, as they don’t do that professionally”. Fun, lightness successfully connects to a contemporary idea, diffused and made concrete by the web, the wiki or the constructive collaboration (other value inspiring Matteo who also created a blog Witizen.org, , focused on the contemporary times) and a religious rigor which joins deepness, occasionality and amateurism with the means of big company. This is and wants being Orsorama which is much beyond a concept store, it’s a real laboratory of culture where it shines a theatrical thematic depiction giving rise to an exclusive craftsmanship made of objects and limited editions as it evidences “Grazie dei Fiori”, the exhibition which showcased the works by Felipe Cardeña, Svetlana Schmidt and Silvio Giordano: surreal, colored and biting visions of nature along with a collection of scarves and t-shirts made by the artists that embody the patterns of works they made. A place to visit, enjoy and where to come back, a must for all the ones who are devoted to art, craftsmanship, design and fashion in its more ironic and catchy shapes.

OLTRE UN CONCEPT STORE: ORSORAMA, LA LUDICA CATTEDRALE MILANESE DI VISIONI & CREATIVITÀ

Orsorama, photo by Vincenzo Torsello

“Rasta Jesus”, “Madonna in the glitter”,  “The Polka Summer”, digital prints by Svetlana Schmidt at Orsorama, photo by Vincenzo Torsello

Orsorama, concept store che unisce arte, moda e design, sito a Milano in Via dell’ Orso 14, è una autentica cattedrale di visioni e creatività. Il suo nome che unisce le parole “orso” e “diorama” svela la sua finalità: “il diorama degli orsi sugli umani” – come racconta il suo brillante, eclettico e visionario creatore Matteo Bonelli – ovvero “una piccola scatola di cristallo con una rappresentazione dell’ umano in forma identitaria”. Sembra una favola, una storia surreale, invece questa è la realtà, una realtà leggera e al tempo stesso estremamente rigorosa nella valorizzazione dell’ elemento ludico. “È come una festa in maschera” – aggiunge  Matteo – “in cui gli invitati sono gli oggetti, gli artisti, insieme a persone che partecipano da invitati e si travestono, poiché non lo fanno professionalmente”. Divertimento, leggerezza si congiungono felicemente a un’ idea contemporanea, diffusa dal web, il wiki ovvero la collaborazione costruttiva (altro valore che anima Matteo, il quale ha creato anche un blog Witizen.org, incentrato sulla contemporaneità) e a un religioso rigore che unisce profondità, occasionalità e dilettantismo con i mezzi della grande impresa. Questo è e vuole essere Orsorama che è ben oltre un concept store, è un vero laboratorio di cultura in cui splende una teatrale rappresentazione tematica che dà vita a una artigianalità esclusiva fatta di oggetti e limited editions come dimostra “Grazie dei Fiori”, la mostra che ha esposto le opere di Felipe Cardeña, Svetlana Schmidt e Silvio Giordano: surreali, colorate e graffianti visioni della natura unitamente a una collezione di foulard e t-shirt realizzate dagli artisti che racchiudono i motivi delle loro opere. Un luogo da visitare, apprezzare e in cui ritornare, meta obbligata per tutti coloro che sono devoti all’ arte, artigianalità, al design e alla moda nelle sue forme più ironiche e accattivanti.

Orsorama

“The Polka Summer”,  “I love you”, “Spicy Bloody Mary mix”, digital prints by Svetlana Schmidt at Orsorama

Orsorama

“Sistema degli spiriti 06” , paper collage by Silvio Giordano at Orsorama, photo by Vincenzo Torsello

Orsorama, photo by Vincenzo Torsello

“Sistema degli spiriti 03”, collage by Silvio Giordano at Orsorama, photo by Vincenzo Torsello

Orsorama, photo by Vincenzo Torsello

“Sistema degli spiriti  04”, paper collage by Silvio Giordano at Orsorama, photo by Vincenzo Torsello

"Sistema degli spiriti  01", paper collage by Silvio Giordano at Orsorama, photo by Vincenzo Torsello

“Sistema degli spiriti 01”, paper collage by Silvio Giordano at Orsorama, photo by Vincenzo Torsello

 

Orsorama, photo by Vincenzo Torsello

“Sistema degli spiriti 02”, paper collage by Silvio Giordano at Orsorama, photo by Vincenzo Torsello

 

Orsorama, photo by Vincenzo Torsello

“Sistema degli spiriti “, paper collage by Silvio Giordano at Orsorama, photo by Vincenzo Torsello

Orsorama, photo by Vincenzo Torsello

“Sistema degli spiriti 05”, paper collage by Silvio Giordano at Orsorama, photo by Vincenzo Torsello

 

Orsorama, photo by Vincenzo Torsello

“Beauty flowers”, collage on canvas by Felipe Cardeña at Orsorama, photo by Vincenzo Torsello

Orsorama, photo by Vincenzo Torsello

“Senza titolo”, collage on canvas by Felipe Cardeña at Orsorama, photo by Vincenzo Torsello

Orsorama, photo by Vincenzo Torsello

“The bonfire of vanities”, collage on canvas by Felipe Cardeña at Orsorama, photo by Vincenzo Torsello

Orsorama, photo by Vincenzo Torsello

“Satisflower”, collage on canvas by Felipe Cardeña at Orsorama, photo by Vincenzo Torsello

Orsorama

The t-shirts embodying the prints of works by Silvio Giordano made exclusively for Orsorama

Orsorama, photo by Vincenzo Torsello

The t-shirt embodying the prints of work by Silvio Giordano made exclusively for Orsorama, photo by Vincenzo Torsello

Orsorama, photo by Vincenzo Torsello

The t-shirts embodying the prints of works by Silvio Giordano made exclusively for Orsorama, photo by Vincenzo Torsello

Orsorama

The pillows featuring the digital prints by Svetlana Schmidt for Orsorama

Orsorama, photo by Vincenzo Torsello

The pillows featuring the digital prints by Svetlana Schmidt for Orsorama, photo by Vincenzo Torsello

Orsorama, photo by Vincenzo Torsello

The pillows featuring the digital prints by Svetlana Schmidt for Orsorama, photo by Vincenzo Torsello

Orsorama

The exclusive scarf by Svetlana Schmidt for Orsorama

Orsorama

The exclusive scarf by Svetlana Schmidt for Orsorama

Orsorama

Orsorama

The exclusive scarf by Svetlana Schmidt for Orsorama

The exclusive scarf by Svetlana Schmidt for Orsorama

Orsorama

Orsorama

Orsorama

The scarf depicting the work “Spicy bloody Mary mix” by Svetlana Schmidt at Orsorama

Orsorama

The exclusive scarf by Svetlana Schmidt at Orsorama

Orsorama

The scarf depicting “Madonna in the glitter” by Svetlana Schmidt at Orsorama

www.orsorama.com