L. Rousseau Fall/Winter 2014-2014, photo by N

L. Rousseau Fall/Winter 2014-2015 capsule collection, photo by N

Minext, Weeks in fashion, Milanese fashion tradeshow event focused on luxury and accessories, ideated by Francesco Saldarini, in collaboration with the National Chamber of Italian Fashion, Enel, the City of Milan and Patricia Lerat was held, coinciding with the Milan Fashion Week, in Piazza Gae Aulenti and has been a successful starting experience. The event focused on the accessories and also included a smashing display of emerging creativity, supported by the National Chamber of Italian Fashion. Young talents as Lucia Russo aka L. Rousseau who presented “Urban Cut-up”, the Fall/Winter 2014-2015 capsule collection she made, where the Burroughsean technique of cut-up finds a new context in fashion and joins different elements, urban architectures and natural world, shapes, materials and colors, embodied in awesome prints that are a leitmotiv of her work.

Leitmotiv along with the video of fashion show by L. Rousseau

Leitmotiv along with the video of fashion show by L. Rousseau, photo by N

It also featured the Leitmotiv, fashion designers duo formed by the nice Fabio Sasso and Juan Caro, who presented a collection under the sign of fun colors and retro suggestions impressed on the accessories, along with San Andrés Milano and the hilarious Francesca Liberatore.

San Andrés Milano, photo by N

San Andrés Milano, photo by N

It’ s a successful evidence of will of doing the things, acting and creating something from zero. Beyond the selection of brands joining high-end materials, craftsmanship and a catchy design, I really appreciated the setting of tradeshow event’s pavilion, it has been refined and comfortable and added a further value to the experience of visiting it. This new container of events – born also to promote and showcase, fashion, design and its culture -, has many potentialities and it is connected to that necessary phenomenon of redefinition of tradeshow concept as event to present, communicate and sell fashion which is already work in progress.

MINEXT WEEKS IN FASHION: UNA NUOVA ESPERIENZA FIERISTICA DI MODA A MILANO

Lucia Russo along with the President of National Chamber of Italian Fashion Mario Boselli, photo by N

Lucia Russo along with the President of National Chamber of Italian Fashion Mario Boselli, photo by N

Minext, Weeks in fashion, evento fieristico milanese di moda dedicato al lusso e agli accessori ideato da Francesco Saldarini, in collaborazione con la Camera Nazionale della Moda Italiana, l’ Enel, il Comune di Milano e Patricia Lerat si è tenuto in concomitanza con la Milan Fashion Week presso Piazza Gae Aulenti ed è stata una felice esperienza. L’ evento era incentrato sugli accessori e ha incluso anche una formidabile esposizione di creatività emergente, sostenuta dalla Camera Nazionale della Moda Italiana. Giovani talenti come Lucia Russo aka L. Rousseau che ha presentato “Urban Cut-up”, la collezione capsule autunno/inverno 2014-2015 capsule da lei realizzata, in cui la tecnica burroughsiana del cut-up trova un nuovo contesto nella moda e unisce differenti elementi, architetture urbane e mondo della natura, forme, materiali e colori, racchiusi in fantastiche stampe che sono un leitmotiv del suo lavoro.

A detail of print on silk featuring in the Fall/Winter 2014-2015 capsule collection by L. Rousseau

A detail of print on silk featuring in the Fall/Winter 2014-2015 capsule collection by L. Rousseau, photo by N

Leitmotiv, photo by N

Leitmotiv, photo by N

Leitmotiv, photo by N

Leitmotiv, photo by N

Sono stati protagonisti anche i Leitmotiv, duo di fashion designers formato dai simpatici Fabio Sasso e Juan Caro, che hanno presentato una collezione all’ insegna di colori divertenti e suggestioni retrò, impresse negli accessori, unitamente a San Andres Milano e la ilare Francesca Liberatore.

Francesca Liberatore, photo by N

Francesca Liberatore, photo by N

Una felice dimostrazione della volontà di fare le cose, agire e creare qualcosa da zero. Oltre alla selezione di marchi che uniscono materiali di alta qualità, artigianalità e un design accattivante, ho apprezzato molto l’ allestimento del padiglione dell’ evento fieristico, raffinato e confortevole, aggiungeva un ulteriore valore all’ esperienza di visitarlo. Questo nuovo contenitore di eventi – nato anche per promuovere ed esporre la moda, il design e la sua cultura – , ha molteplici potenzialità ed è legato a quel necessitato fenomeno di ridefinizione del concetto di fiera quale evento per presentare, comunicare e vendere la moda che è già in corso d’ opera.

Yucca's, photo by N

Yucca’s, photo by N

Yucca's, photo by N

Yucca’s, photo by N

Dove nuotano gli squali, photo by N

Dove nuotano gli squali, photo by N

Alexa Wagner, photo by N

Alexa Wagner, photo by N

Alexa Wagner, photo by N

Alexa Wagner, photo by N

Conservatoire International de Lunettes, photo by N

Conservatoire International de Lunettes, photo by N

Conservatoire International de Lunettes, photo by N

Conservatoire International de Lunettes, photo by N

Finart, photo by N

Finart, photo by N

Finart, photo by N

Finart, photo by N

Finart, photo by N

Finart, photo by N

Me and Luca Reali, photo by N

Me and Luca Reali, photo by N

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