Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

A woman, the “Rag doll” “living in a movie” and her universe under the sign of sensuality, irony and romanticism, features in the Fall/Winter 2014-2015 collection of Vivetta, brand created by Vivetta Ponti. The brilliant fashion designer has inspired by the magical world of Lenci – celebrated Turin company producing dolls established by Enrico Savini in the Early Nineties of whose trademark is the acronym of Latin “Ludus est nobis constanter industria”, meaning “The play is our more constant work” – dolls, revisiting the shapes and volumes from the Sixties and Seventies and adding new surreal decorations, embroideries and accessories. Lines are fluid, versatile and comfortable, caress the silhouette, discover and alternatively cover – more or less – the legs and enhance femininity. Suggestions coming from the botanical world and butterflies are turned into catchy embroideries that are impressed on new collars and successfully make concrete the most fine craftsmanship made in Italy. It shines a refined textile search, including traditional and innovative cloths as French stretch brocade, wool, cotton poplin for the shirts and dresses and scuba diving cloth, emphasized by a palette of colors featuring black, blue, light blue, orange, pink and white. The collection is enriched by catchy shoes decorated with bows, hands and feet, refining silver colored loafers along with the two-colored and transparent pumps.

 ROMANTICISMO & SENSUALITÀ: LA RAG DOLL DI VIVETTA

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Una donna, la “Rag doll” “che vive in un film” e il suo universo all’ insegna della sensualità, ironia e romanticismo sono i protagonisti della collezione autunno/inverno 2014-2015 di Vivetta, brand creato Vivetta Ponti. La brillante fashion designer si è ispirata al magico mondo delle bambole Lenci – celebre azienda torinese produttrice di bambole, fondata nei primi del Novecento da Enrico Savini il cui marchio di fabbrica è l’ acronimo latino “Ludus est nobis constanter industria”, il quale sta a significare “il gioco è la nostra più costante attività” – che rivisita le forme e volumi degli anni Sessanta e Settanta e aggiunge nuove decorazioni surreali, ricami e accessori. Le linee sono fluide, versatili e confortevoli, carezzano la silhouette, scoprono e coprono alternativamente – più o meno – le gambe ed esaltano la femminilità. Suggestioni provenienti dal mondo botanico e dalle farfalle sono trasformate in ricami che sono impressi su nuovi collari e felicemente concretizzano la più fine artigianalità made in Italy. Splende una raffinata ricerca di tessuti che include tessuti tradizionali e innovativi quali il broccato francese stretch, il popeline di cotone per camicie e abiti e il neoprene, enfatizzata da una palette di colori di nero, blu, celeste, arancio, rosa e bianco. La collezione è arricchita da accattivanti scarpe decorate da fiocchi, mani e piedi che rifiniscono i mocassini argentati unitamente alle pumps bicolori e trasparenti.

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

Vivetta Fall/Winter 2014-2015, photo by Jessie Lily Adams

 

 

www.vivetta.it