Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

“Nothing is created, nothing is destroyed, everything transforms”. The principle of conservation of matter by Antoine Lavoisier becomes a successful metaphor to talk about Carmina Campus and the creative alchemies featuring in the Spring/Summer 2015 collection. Plastic, recycled paper, leather scraps and color samples join, transform, becoming little, big masterpieces of design. Waste becomes fashion. That is the result arising from the creative flair Ilaria Venturini Fendi, bright fashion designer, farming businesswoman and social activist, made concrete by Carmina Campus, brand of accessories, jewelry and furniture she created, promoting the culture of re-use. It’s a new luxury, made of craftsmanship, irony and consciousness. Bags, clutch bags, wallets, mobile phone-cases – condom cases, laudable initiative being part of a campaign to prevent HIV – Ipad cases, jewelry talking about a conscious lifestyle and a healthy ethic. The beautiful and good, the kalokagathia, a political and poetic idea starts to be part of everyday life through fashion and fashion product which is the medium. Refined lines, fun combination of colors and materials under the sign of lightness, comfort and elegance give rise to genuine passé-partout.

ARTIGIANALITÀ, IRONIA E CONSAPEVOLEZZA: IL NUOVO LUSSO DI CARMINA CAMPUS

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

“Nulla si crea, nulla si distrugge, ma tutto si trasforma”. Il principio di conservazione della materia di Antoine Lavoisier diviene una felice metafora per parlare di Carmina Campus e delle alchimie creative della collezione primavera/estate 2015. Plastica, carta riciclata, cascami di pelle e palette colori si uniscono e si trasformano,diventando piccoli, grandi capolavori di design. Lo scarto diventa moda. Questo il risultato dell’ estro creativo di Ilaria Venturini Fendi, brillante fashion designer, imprenditrice agricola e attivista del sociale, concretizzato da Carmina Campus, brand di accessori, gioielli e componenti d’ arredo da lei creato che promuove la cultura del riuso. Un nuovo lusso, fatto di artigianalità, ironia e consapevolezza. Borse, clutch, portafogli, porta-telefonini – porta preservativi, lodevole iniziativa che fa parte di una campagna per la prevenzione dell’ HIV – porta-Ipad, gioielli che parlano di uno stile di vita consapevole e di un’ etica salubre. Il bello e il buono, la kalokagathia, un pensiero politico e poetico entra a far parte della quotidianità mediante la moda e il prodotto moda che ne diventa il medium. Linee raffinate, divertenti combinazioni di colori e materiali all’ insegna di leggerezza, comfort ed eleganza danno vita ad autentici passé-partout.

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

The fashion blogger Vincent Law wearing a Carmina Campus bag, photo by N

The fashion blogger Vincent Law wearing a Carmina Campus bag, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Me, myself & I wearing the collar by Carmina Campus, photo by N

Me, myself & I wearing the collar by Carmina Campus, photo by N

 

 

 

www.carminacampus.com

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