The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

It has recently presented in Milan at Entrata libera, awesome concept store focused on the search in the realm of design, the collection of accessories made in co-branding by Carmina Campus and Vibram making concrete the categorical imperative “Save waste from waste”. An idea developed by Carmina Campus, brand of accessories, jewelry and furniture created by the bright, overwhelming pioneer fashion designer, farm businesswoman and social activist Ilaria Venturini Fendi and shared today with Vibram, renowned brand producing the rubber soles, which gave rise to a smashing collection of bags, made by re-using the rubber – more precisely, as Ilaria told me, the first rubber plate, resulting from the start of productive process and therefore it is useless -, thus taking away this material from the dump and turning into something wonderful. That evidences which can create without destroying, respecting the environment and earth which host us. It’ another way to see life, the world surrounding us, another way of thinking, working, creating, making and producing fashion, which emphasizes the idea of elegance as bringer of value and values. A healthy ethic is embodied in a vibrant aesthetics where it shines the approach of matter- and reminds me of work by Alberto Burri – and refinement. The many bags, as the nice rubber clutch bags are decorated by little, fun patterns made of rubber as well as other items, joining the rubber to other materials as leather and fur and are genuine passé-partout.

SALUBRI IDEE IN MOVIMENTO: IL LANCIO DELLA COLLEZIONE IN CO-BRANDING DI CARMINA CAMPUS & VIBRAM DA ENTRATA LIBERA

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

È stata presentata recentemente a Milano presso Entrata libera, fantastico concept store incentrato sulla ricerca nell’ ambito del design, la collezione di accessori realizzata in co-branding da Carmina Campus e Vibram che concretizza l’ imperativo categorico “Save waste from waste”(ovvero “Salva i rifiuti dai rifiuti”). Un’ idea consolidata da Carmina Campus, brand di accessori, gioielli e componenti di arredo creato dalla brillante, inarrestabile, pionieristica fashion designer, imprenditrice agricola e attivista nel sociale Ilaria Venturini Fendi e condivisa oggi con Vibram, rinomato marchio che produce suole di gomma, che ha dato vita a una formidabile collezione di borse, realizzate mediante il riuso della gomma – più precisamente, come Ilaria mi ha raccontato, la prima lastra di gomma, risultato dell’ inizio del processo produttivo e che pertanto è inutilizzabile -, sottraendo perciò questo materiale alla discarica e trasformandolo in qualcosa di meraviglioso. Ciò dimostra che si può creare senza distruggere, rispettando l’ ambiente e la terra che ci ospita. E’ un altro modo di vedere la vita, il mondo che ci circonda, un altro modo di pensare, lavorare, creare, fare e produrre moda che enfatizza l’ idea di eleganza come portatrice di valore e valori. Una salubre etica è racchiusa in una vibrante estetica in cui splende il sapiente approccio materico – che mi richiama alla mente l’ opera di Alberto Burri – e la raffinatezza. Le varie borse, le clutch di gomma sono decorate da piccoli divertenti motivi di gomma, come anche altri modelli che uniscono la gomma ad altri materiali quali pelle, pelliccia e sono autentici passé-partout.

Ilaria Venturini Fendi showing me an item ft. in the co-branding collection by Carmina Campus and Vibram, photo by N

Ilaria Venturini Fendi showing me an item ft. in the co-branding collection by Carmina Campus and Vibram, photo by N

 

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

 

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

 

Ilaria Venturini Fendi wearing  a bagle made of rubber elements, photo by N

Ilaria Venturini Fendi wearing a bagle made of rubber elements, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

 

Ilaria Venturini Fendi and Enea Roveda, photo by N

Ilaria Venturini Fendi and Enea Roveda, photo by N

 

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

 

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

 

The rubber by Vibram, turned into accessories, photo by N

The rubber by Vibram, turned into accessories, photo by N

 

Me, myself & I along with Stephan Hamel, photo by N

Me, myself & I along with Stephan Hamel, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

Me, myself and I along with Meo Fusciuni, photo by N

Me, myself and I along with Meo Fusciuni, photo by N

 

Carmina Campus, photo by N

Carmina Campus, photo by N

 

Carmina Campus, photo by N

Carmina Campus, photo by N

 

Me, myself and I along with Pietro Dottor, photo by N

Me, myself and I along with Pietro Dottor, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

The design showcase featuring in Entrata libera and Alessandro Bocchingher, photo by N

The design showcase featuring in Entrata libera and Alessandro Bocchingher, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

Kissing moment featuring me, myself and I, Ilaria Venturini Fendi and Carlo Alberto, photo by N

Kissing moment featuring me, myself and I, Ilaria Venturini Fendi and Carlo Alberto, photo by N

 

 

www.carminacampus.com