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Floracult, photo by N

Nature as a lifestyle under the sign of sustainability, that is what it featured in the ninth edition of Floracult, event ideated by the strong social activist, pioneering fashion designer and farming businesswoman Ilaria Venturini Fendi and curated by Antonella Fornai, which was recently held in the Rome countryside, in La Storta at I Casali del Pino. It’s culture, this, made concrete through different events as workshops, book-launches, exhibitions and talks. The sounds, scents and flavors belonging to the natural world along with its little hosts were the main features, a tale enriched by an awesome frame, the enchanting, relaxing and warmth atmosphere which makes this place a special place where to go and come back. That is what I do since seven years and year after year I continue discovering something new concerning the nature, sustainability. I often use to saying I am grateful to have the chance of increasing my modest knowledge concerning this field to which I am very sensitive and deeply connected.

 

Floracult, photo by N

 

The entering of the exhibiting spaces featuring plants, flowers, along with the wines and interior design made by Anna Venturini Fendi and a series of vintage selection she made, photo by N

 

A perfect frame to read a book what an exhibitor did into his space, photo by N

 

Scarves made by using organic dying, photo by N

 

Carmina Campus, photo by N

 

Carmina Campus co-branding series of accessories made by teaming with Vibram, made of rubber, photo by N

 

Carmina Campus, photo by N

 

Headonism by Alessandro Magagnini( aka it’s an immense joy), photo by N

 

Hedonism by Alessandro Magagnini ft. me, myself and I, photo by N

This event becomes more special as it often gives to me the chance to see many things and also sharing all that with some beloved friends. I like reminding two special moments, a talk featuring the architects Antonio Girardi and Cristiana Favretto, focused on sustainable solutions as the Jellyfish hydroponic installation in its further developments which has been presented during the Milan Expo. They also talked about the PNAC, the projecting team joining architecture, botany and interior design coordinated Stefano Mancuso as well as about the way plants can be used as sensors, model for innovation and means to purity the air. That it has witnessed by “Breath”, an installation evidencing to which extent the plants can be filters to remove the pollution there is in the atmosphere. This and other kinds of solutions that are respectful of the world where we live were adopted by some Tuscany areas as Prato, city with which the PNAC is collaborating. Another special interlude has been the conference held by the iconic fashion guru Li Edelkoort and hosted by the bright fashion journalist Antonio Mancinelli. She created Bloom, a magazine launched in 1998 I was pleased to see and read, to increase the contemporary lifestyles inspired by the love for the plants, flowers and garden. It is a precious contribute she gave in order to increase a sustainable way of thinking inside out the realm of fashion, or rather to define fashion in an anti-fashion way, considering the current vision of mainstream connected to this realm. It’s a different way to think, create and make, that until now it has considered just merely pioneering, but it is born to be the only way possible in the forthcoming future. The consciousnesses arising from that, doubts and ideas were many, a precious gift resulting from this moment of culture sharing: to question and have doubts, ideas on the move, the driving forces of a change, something which is really necessary.

 

SUCCEDE A FLORACULT: NATURA, CULTURA & SOSTENIBILITÀ

 

Yes she can!…Ilaria Venturini Fendi ( along with Adelaide Corbetta taking a picture), photo by N

Natura come stile di vita all’ insegna della sostenibilità è stata protagonista della nona edizione di Floracult, evento ideato dalla fervente attivista nel sociale, pionieristica fashion designer ed imprenditrice agricola Ilaria Venturini Fendi e curato da Antonella Fornai, che si è recentemente tenuto nella campagna romana, a La Storta, presso I Casali del Pino. Cultura, questa, concretizzata attraverso svariati eventi quali workshops, presentazioni di libri, esposizioni e talks. I suoni, profumi e sapori del mondo della natura unitamente ai suoi piccoli ospiti erano i prersonaggi principali, un racconto arricchito da una splendida cornice, l’ incantevole, rilassante e calda atmosfera la quale rende questo luogo un posto in cui andare e ritornare. Questo, ciò che faccio da sette anni e anno dopo anno continuo a scoprire qualcosa di nuovo in tema di natura, sostenibilità. Dico spesso che sono grata di avere la possibilità di accrescere la mia modesta conoscenza in questo ambito verso cui sono molto sensibile e profondamente connessa.

Antonio Girardi and Cristiana Favretto along with the Jellyfish installation presented during the Expo, photo by N

 

Anna Fendi exhibiting space joining wines, homewear and a selection of vintage jewelry, photo by N

Anna Fendi exhibiting space joining wines, furniture and a selection of vintage jewelry, photo by N

 

Anna Fendi exhibiting space joining wines, furniture and a selection of vintage jewelry, photo by N

 

Anna Fendi exhibiting space joining wines, furniture and a selection of vintage jewelry, photo by N

 

plants and water by Alessandro Magagnini, photo by N

 

Headonism moment ft. Antonio Passa, Michele Lettieri and Alessandro Magagnini who ideated the hats with the plants growing on it, photo by N

 

Floracult, photo by N

Tale happening diventa ancor più speciale, poiché mi offre anche la possibilità di vedere tante cose nuove e anche condivider tutto ciò con alcuni cari amici. Mi piace ripensare a due momenti speciali, un talk con gli architetti Antonio Girardi e Cristiana Favretto, incentrato su soluzioni sostenibili come l’ installazione idroponica Jellyfish nei suoi ulteriori sviluppi che è stata presentata nell’ occasione dell’ Expo milanese. Costoro hanno anche parlato di PNAC, il team di progettazione che unisce architettura, botanica e interior design coordinato da Stefano Mancuso come anche del modo in cui le piante possano fungere da sensori, modello di innovazione e strumenti per purificare l’ aria. Ciò che dimostra Breath”, installazione che prova in che misura le piante possano essere filtri per rimuovere l’ inquinamento atmosferico. Questo ed altri tipi di soluzioni rispettose dell’ ambiente in cui viviamo sono state adottate in alcune aree della Toscana come Prato, cittadina con cui il PNAC sta collaborando. Altro speciale interludio, la conferenza tenuta dall’ iconica fashion guru Li Edelkoort e moderata dal brillante giornalista di moda Antonio Mancinelli. Costei ha creato Bloom, un magazine lanciato nel 1998 che son stata lieta di vedere e leggere, per incentivare gli stili di vita che si ispirano all’ amore per le piante, i fiori ed il giardino. Un prezioso contributo, il suo, al fine di incrementare un modo sostenibile di pensare dentro e fuori dall’ ambito della moda o meglio definire la moda un una modalità anti-moda, considerando l’ attuale visione di mainstream collegata a questo settore. Un diverso modo di pensare, creare e fare che finora è stato ritenuto meramente pionieristico, ma è destinato ad essere l’ unico modo possibile nel prossimo futuro. Molteplici le consapevolezze, i dubbi e le idee che discendono da ciò, un prezioso regalo, tratto da questo momento di condivisione di cultura: interrogarsi e aver dubbi, idee in movimento, le forze motrici di un cambiamento, qualcosa che è davvero necessario.

Floracult, photo by N

 

The shopping bag by the Carmina Campus label Socially made in Italy, made by the women being in the Italian prisons, photo by N

 

Monili Ro.vi jewelry by Roberta Visentin, photo by N

 

Monili Ro.vi jewelry by Roberta Visentin, photo by N

 

Monili Ro.vi jewelry by Roberta Visentin, photo by N

 

The ArteViva installation, photo by N

 

The ArteViva installation, photo by N

 

Bloom magazine by Li Edelkoort, photo by N

 

Bloom magazine by Li Edelkoort, photo by N

 

Floracult, photo by N

 

A “Suicide” moment aka “Dream baby dream”, featuring me, myself and I wearing the t-shirt-artistic project by Nico Vascellari at Floracult, photo by N

 

Floracult, photo by N

 

 

www.floracult.com

photo by N

photo by N

Balance and fantasy, a game of shapes made by using the old technique of ceramic. Clay and fireclays give rise to vision of matter that remind cities and labyrinths, successfully joining the rigor and immediacy of artistic gesture and the functionality of design. Those are the features in the creations by the Brescia designer Adriana Albertini that have showcased in a suggestive, wide room during the sixth edition of Floracult.

Adriana Albertini, photo by N

Adriana Albertini, photo by N

 

Adriana Albertini, photo by N

Adriana Albertini, photo by N

 

Adriana Albertini, photo by N

Adriana Albertini, photo by N

The same room hosted the creations Anna Fendi that are under the sign of Epicureanism and refinement: a selection of chine and furniture concerning the table setting that embody the value of a made in Italy product and a wise craftsmanship, an alchemy talking about harmony and culture of taste. Shapes, flavors and colors depict the elegance, a lifestyle, the one which is impressed in the life and works of the bright creative.

L’ EQUILIBRIO DELLE FORME DI ADRIANA ALBERTINI & LA CULTURA DEL GUSTO DI ANNA FENDI

AVF, photo by N

AVF, photo by N

Equilibrio e fantasia, un gioco di forme realizzate mediante l’ uso dell’ antica tecnica della ceramica. Argilla e terre refrattarie danno vita a visioni materiche che ricordano città e labirinti, unendo felicemente il rigore e l’ istantaneità del gesto artistico e la funzionalità del design. Questi i protagonisti delle creazioni della designer bresciana Adriana Albertini che sono stati esposti in una suggestiva, ampia sala durante la sesta edizione di Floracult.

AVF, photo by N

AVF, photo by N

 

AVF, photo by N

AVF, photo by N

 

AVF, photo by N

AVF, photo by N

Il medesimo ambiente ha ospitato le creazioni di Anna Fendi all’ insegna di epicureismo e raffinatezza: una selezione di vini e arredi in tema di table setting che racchiudono in sé il valore di un prodotto made in Italy e una sapiente artigianalità, un’ alchimia che parla di armonia e della cultura del gusto. Forme, sapori e colori dipingono l’ eleganza, un lifestyle, quello impresso nella vita e nelle opere della brillante creativa.

Adriana Albertini, photo by N

Adriana Albertini, photo by N

 

Adriana Albertini, photo by N

Adriana Albertini, photo by N

 

www.adrianaalbertini.it

www.floracult.com

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

Elegance becomes a lifestyle and an experience: the culture of taste. That is the sign impressed in the eclectic work by Anna Fendi, who embodied her renowned experience in the realm of fashion, in a series of smashing projects concerning furniture, hotellerie and Epicureanism. A harmony of signs, where the rationality of suggestions reminding the constructivism, details and sophistication, celebrating the art of making, the made in Italy shines in the collection of furniture Anna made and features in other smashing initiatives she had.

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

The wine selection AVF, photo by N

The wine selection AVF, photo by N

 

The wine selection AVF, photo by N

The wine selection AVF, photo by N

One of them is the project of luxury residence, an idea which is much more than a hotellerie and regards life quality which arises from feeling like being at home, staying in a smashing place where many senses are stimulated and caressed. That is the core of Villa Laetitia, a residency which is in Rome, placed in the renowned area Prati, a historical building from early Nineties designed by the architect Armando Brasini. I enjoyed very much being there and sharing with Anna an Epicurean interlude featuring the delicatessen of La Torre”, the restaurant and wine bar of Villa Laetitia, as the infamous “Patata interrata”, made by the chef Danilo Ciavattini, an awesome, an appetizer where potato joins with the scent of truffles and other delicate aromas. Villa Laetitia also hosts the creations Anna made, it’s a little, big cathedral of elegance where to go and come back.

 

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

In this circumstance I also enjoyed another project Anna made, AVF, a selection of Italian wines bringing the initials of her name. This project, developed along with her husband Giuseppe Toscano, embodies a leitmotiv of her work: the excellence of made in Italy products, genuineness and craftsmanship. In fact it has been selected 21 wines and spirits, resulting from stories of passions of wine houses who made it. These superb wines – red and white wines: Barolo, Brunello di Montalcino, Chianti, Amarone, prosecco from Valdobbiadene and champagne from Alta Langa, Soave, la Falanghina, Gavi and Vermentino, along with Kerner, which is my favourite one, Riesling and other ones I was pleased of tasting – brings unusual names as “Twill”, “Velvet”, “Spina di Pesce”, “Lamé” and others that evidence her world, her life and work spent in the atelier, immersed in the beauty and are exclusively available on line. An universe which talks about the Italian style in its most vibrant version and the bright genius of Anna Fendi.

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Chess celebration ft. me, myself and I, photo by N

Chess celebration ft. me, myself and I, photo by N

 

Me, myself and I, photo by N

Me, myself and I, photo by N

 

Villa Laetitia Rome, photo by N

Villa Laetitia Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

I could spend thousands of words to depict her, her powerful strength as creative and individual, but I prefer just reminding the words by her daughter Silvia who once told me: my mother is amazing, she has a such a great sense of detail and a visual attitude, she is able to see how the things can be, can combine between themselves, before that is made. This is one of her many skills, a value I celebrate.

L’ ELEGANZA E LA CULTURA DEL GUSTO DI ANNA FENDI

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

L’ eleganza diventa un lifestyle e un’ esperienza all’ insegna della cultura del gusto. Questo, il segno impresso nell’ eclettica opera di Anna Fendi, che ha racchiuso la sua rinomata esperienza nell’ ambito della moda in una serie di formidabili progetti che riguardano l’ arredamento, l’ hotellerie e l’ epicureismo. Un’ armonia di segni, in cui la razionalità di suggestioni che richiamano alla mente il costruttivismo, i dettagli e la raffinatezza, che celebrano l’ arte del fare e il made in Italy splende nella collezione di componenti di arredo realizzata da Anna ed è protagonista di altre sue fantastiche iniziative.

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

Una di queste è il progetto di residenze di lusso, un’ idea che è molto di più di una hotellerie e riguarda la qualità di vita data dal sentirsi come a casa, soggiornando in un luogo che sollecita e accarezza molteplici sensi. Questo è il cuore di Villa Laetitia, una residenza che si trova a Roma, ubicata nei dintorni della nota area Prati, un edificio storico che risale ai primi anni del Novecento progettato dall’ architetto Armando Brasini. Ho molto apprezzato trovarmi in questo meraviglioso luogo e condividere con Anna un interludio epicureo a base delle delizie di “La Torre”, quali la famigerata “Patata interrata”, un superbo appetizer, realizzato dallo chef Danilo Ciavattini, in cui la patata si unisce al profumo del tartufo e di altri delicati aromi. Villa Laetitia ospita anche le creazioni di Anna, è una piccola, grande cattedrale di eleganza in cui andare e tornare.

AVF, the wine selection at the restaurant La Torre at Villla Laetitia, Rome, photo by N

AVF, the wine selection at the restaurant La Torre at Villla Laetitia, Rome, photo by N

 

La Torre restaurant at Villla Laetitia, Rome, photo by N

La Torre restaurant at Villla Laetitia, Rome, photo by N

 

La Torre restaurant at Villla Laetitia, Rome, photo by N

La Torre restaurant at Villla Laetitia, Rome, photo by N

In questa circostanza ho apprezzato anche un altro progetto di Anna, AVF, una selezione di vini italiani che portano le iniziali del suo nome. Questo progetto, consolidato insieme al marito Giuseppe Toscano, racchiude in sé un leitmotiv del suo lavoro: l’ eccellenza dei prodotti made in Italy, la genuinità e l’ artigianalità. Infatti sono stati selezionati 21 vini e distillati, risultato di storie di passione delle case vinicole che li hanno realizzati. Questi superbi vini – vini rossi e bianchi: il Barolo, Brunello di Montalcino, Chianti, Amarone il prosecco di Valdobbiadene e lo champagne di Alta Langa, il Soave, la Falanghina, il Gavi e Vermentino di Gallura, unitamente al Kerner, il mio preferito, al Riesling e altri ancora che sono stata lieta di assaporare – portano nomi insoliti come “Twill”, “Velvet”, “Spina di Pesce”, “Lamé” e altri che testimoniano il suo mondo, la sua vita e il suo lavoro trascorso nell’ atelier, immersa nella bellezza e sono disponibili esclusivamente on line. Un universo che parla di stile italiano nella sua versione più vibrante e del brillante estro di Anna Fendi.

Patata interrata, photo by N

Patata interrata, photo by N

The best tartare I have ever eaten, photo by N

The best tartare I have ever eaten, photo by N

Me, myself and I and my favourite dish, the tartare, photo by N

Me, myself and I and my favourite dish, the tartare, photo by N

 

Sweetness, photo by N

Sweetness, photo by N

 

Little sweetness, photo by N

Little sweetness, photo by N

Potrei spendere migliaia di parole per dipingere lei, la sua poderosa forza da creativa e da individuo, ma preferisco ricordare soltanto le parole di sua figlia Silvia che una volta mi ha detto: mia madre è sorprendente, ha un acuto senso del dettaglio e una notevole attitudine visiva, è capace di vedere come le cose possono essere, abbinarsi tra di loro, prima ancora che ciò sia stato fatto. Questo, uno dei suoi vari talenti, un valore che celebro.

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Anna Fendi on canvas at Villa Laetitia, Rome, photo by N

Anna Fendi on canvas at Villa Laetitia, Rome, photo by N

 

The Fendi sisters on canvas, photo by N

The Fendi sisters on canvas, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

La Torre wine bar at Villa Laetitia, Rome, photo by N

La Torre wine bar at Villa Laetitia, Rome, photo by N

 

La Torre wine bar at Villa Laetitia, Rome, photo by N

La Torre wine bar at Villa Laetitia, Rome, photo by N

 

Anna Fendi at the La Torre wine bar, Rome, photo by N

Anna Fendi at the La Torre wine bar, Rome, photo by N

 

www.villalaetitia.com

Cinzia Malvini, Furio Francini, Frida Giannini, photo by N

Cinzia Malvini, Furio Francini, Frida Giannini, photo by N

A celebration, the 50th birthday of Rome Costume & Fashion Academy, which coincided with the opening of its new academic year and with the launch of book “Accademia Costume & Moda 1964-2014” by Maria di Napoli Rampolla and Antonio Mancinelli, was recently held in Rome at the Rome Costume & Fashion Academy. The afternoon event was under the sign of fashion. There were many celebrated personas from the fashion realm as Beppe Modenese, Anna Fendi, Piero Tosi, Adriano Franchi, Fabiana Balestra, Fabio Quaranta, Deanna Ferretti Veroni, Laura Lusuardi, Donata Sartorio, Alessandra Spalletti, Maria Luisa Frisa, the ex-alumni of Academy Tommaso Aquilano, Maurizio Galante and Sylvio Giardina. Here it was hosted a talk moderated by Cinzia Malvini which featured the creative director of Gucci fashion house Frida Giannini, who was a student of Academy. The fashion designer talked about creativity as “result of a team work”. Concerning young creatives she is focused on “observing the hand, the way they draw, as the instinct and vision of free hand makes the difference”. She talked about her experience made working at Fendi fashion house “where she learnt to be in place as today it’s important how to approach”, considering there is a Wikipedia culture today in many realms”. A video, introduced by Cinzia Malvini told about the Women association she launched and an live music event featuring Beyonce, Rita Ora, Jessie J, Florence & the Machine and many others. The association made concrete over 390 projects supporting the women. The talk with Frida Giannini ended with her suggestion for the student: let’s study, work hard and have fun”. Later, another ex-alumnus, the fashion journalist Antonio Mancinelli talked about his experience. He wanted to work as fashion designer and during the study at the Academy he changed his path and came to the journalism. He considered the wearability as value and result of a suggestion given him in the form of a question by Rosana Pistolese, the founder of Academy, arising from the view of a creation he made: “is it wearable?”, she asked him. Antonio said yes, it was, but naturally it was not. And since this experience, that became a paradigm to look at fashion, “something which always features in the Gucci collections Frida made, the wearability, their being wearable and super glamourous”. He considered “Rosana Pistolese as a kind of human Facebook, as she catalysed a series of important personas”. Later it was told about the book celebrating the fifty years of Academy, a book made with the support and collaboration with Altaroma and Alcantara along with the initiatives of Academy as the creations of the ex-alumni Association in order to give them working opportunities. A successful event depicting the laudable work of a bright Institution.

UNA CELEBRAZIONE & L’ INAUGURAZIONE DELL’ ANNO ACCADEMICO DELL’ ACCADEMIA DI COSTUME & MODA DI ROMA

Cinzia Malvini, Antonio Mancinelli and Beppe Modenese, photo by N

Cinzia Malvini, Antonio Mancinelli and Beppe Modenese, photo by N

Una celebrazione, il 50° compleanno dell’ Accademia di Costume & Moda di Roma, in concomitanza con l’ apertura del suo nuovo anno accademico e la presentazione del libro “Accademia Costume & Moda 1964-2014” a cura di Maria di Napoli Rampolla e Antonio Mancinelli, si è recentemente tenuta a Roma presso l’ Accademia di Costume e Moda di Roma. L’ evento pomeridiano è stato all’ insegna della moda. Presenti molteplici celebri personaggi della moda quali Beppe Modenese, Anna Fendi, Piero Tosi, Adriano Franchi, Fabiana Balestra, Fabio Quaranta, Deanna Ferretti Veroni, Laura Lusuardi, Donata Sartorio, Alessandra SpallettiMaria Luisa Frisa, gli ex-allievi dell’ Accademia Tommaso Aquilano, Maurizio Galante e Sylvio Giardina. Ivi è stato ospitato un talk moderato dalla giornalista Cinzia Malvini di cui è stato protagonista il direttore creativo della casa di moda Gucci Frida Giannini, che è stata una studentessa dell’ Accademia. La fashion designer ha parlato di creatività come “risultato di un lavoro di gruppo”. Riguardo ai giovani creativi si è concentrata sull’ “osservare la mano, il modo in cui disegnano, perché l’ istinto e la visione della mano libera fà la differenza”. Ha raccontato la sua esperienza di lavoro presso la casa di moda Fendi “dove ha imparato a stare al proprio posto, poiché oggi è importante come comportarsi”, considerando che “oggi c‘ è una cultura da Wikipedia un po’ su tutti i fronti”. Un video, presentato da Cinzia Malvini parlava dell’ Associazione per le Donne da lei lanciata e di un evento musicale con  Beyonce, Rita Ora, Jessie J, Florence & the Machine e molti altri. L’ associazione ha concretizzato più di 390 progetti a sostegno delle donne. Il talk con Frida Giannini si è concluso con un simpatico monito da lei dato  agli studenti: “studiate, impegnatevi e divertitevi”. Successivamente, un altro ex-allievo, il giornalista di moda Antonio Mancinelli ha parlato della sua esperienza all’ Accademia. Voleva lavorare come fashion designer e durante gli studi all’ Accademia ha cambiato il suo percorso ed è approdato al giornalismo. Costui ha preso in considerazione la portabilità come valore e risultato di un suggerimento a lui dato in forma di domanda da Rosana Pistolese, la fondatrice dell’ Accademia, derivante dalla visione di una sua creazione: “lo indosseresti?”, chiese a lui. Antonio rispose di si, ma naturalmente il capo non era indossabile. E a partire da questa esperienza, ciò è divenuto un suo paradigma per guardare la moda e qualcosa che appare sempre nelle collezioni Gucci realizzate da Frida: la indossabilità, l’ esser portabili e super glamourous. Riteneva “Rosana Pistolese una sorta di Facebook umano, perché catalizzava una serie di personaggi importanti”. A seguire si è parlato del libro che celebra i cinquanta anni dell’ Accademia, un libro realizzato con il sostegno e la collaborazione di Altaroma ed Alcantara unitamente alle iniziative dell’ Accademia quali la creazione di un’ Associazione di ex-alunni al fine di offrire opportunità lavorative. Un felice evento che ritrae il lodevole lavoro di una brillante istituzione.

Beppe Modenese, Fiamma Lanzara, Maria Luisa Frisa, photo by N

Beppe Modenese, Fiamma Lanzara, Maria Luisa Frisa, photo by N

Piero Tosi and Anna Fendi, photo by N

Piero Tosi and Anna Fendi, photo by N

Two Adrien: Adriano Franchi and Adrien Roberts, photo by N

Two Adrien: Adriano Franchi and Adrien Roberts, photo by N

Fabiana Balestra and Lupo Lanzara, photo by N

Fabiana Balestra and Lupo Lanzara, photo by N

Details talking about the Academy and its founder, Rosana Pistolese, photo by N

Details talking about the Academy and its founder, Rosana Pistolese, photo by N

Me, myself and I along with Alessandra Spalletti, photo by N

Me, myself and I along with Alessandra Spalletti, photo by N

www.accademiacostumeemoda.it

Some of the little hosts featuring in Floracult, photo by N

Some of the little hosts featuring in Floracult, photo by N

Floracult, the event celebrating the nature and its culture, created by Ilaria Venturini Fendi and curated by Antonella Fornai, which was held in the Rome countryside, in La Storta, at I Casali del Pino, has been the successful chance to discover and enjoy flowers, plants, the little, big hosts of natural world, meet awesome companions of Epicurean interludes and share new flavors. Concerning the Epicurean side of my stay at Floracult, at I Casali del Pino – which is a smashing farming company, producing cheeses, cold cuts, pastries and other delights and is the place where is also the factory of Carmina Campus, brand of accessories, jewelry and furniture promoting the culture of re-use and sustainability, created by Ilaria Venturini Fendi – I was pleased of discover and enjoy the wines and spirits selected by Anna Venturini Fendi about I will talk about much more soon. It has been a smashing, magic experience, an unforgettable edition of an event, successfully making concrete that healthy ethic I celebrate.

FLORACULT: TRE GIORNI ALL’ INSEGNA DI ARTE, PROFUMI, DELLA NATURA E DELLA SUA CULTURA (3)

My new friend, Lea bulimique, from the Scialanga family, photo by N

My new friend, Lea bulimique, from the Scialanga family, photo by N

 Floracult, l’ evento che celebra la natura e la sua cultura, creato da Ilaria Venturini Fendi e curato da Antonella Fornai, che si è tenuto nella campagna romana, a La Storta, presso I Casali del Pino, è stato la felice occasione per scoprire e apprezzare i piccoli, grandi ospiti del mondo della natura, conoscere fantastici compagni di interludi epicurei e condividere nuovi sapori. Riguardo alla dimensione epicurea della mia permanenza a Floracult, a I Casali del Pino – che è una formidabile azienda agricola che produce, formaggi, salumi, torte e altre delizie ed è anche il luogo in cui si trova la factory di Carmina Campus, brand, di accessori, gioielli e componenti di arredo che racchiude in sé la cultura del riuso e la sostenibilità, creato da Ilaria Venturini Fendi – mi ha fatto molto piacere scoprire e gustare i vini e i distillati selezionati da Anna Venturini Fendi dei quali parlerò presto più approfonditamente. È stata una formidabile, magica esperienza, un’ edizione indimenticabile di un evento che concretizza felicemente quella salubre etica che celebra.

Other little hosts, featuring in Floracult

Other little hosts, featuring in Floracult

Other little hosts featuring in Floracult, photo by N

Other little hosts featuring in Floracult, photo by N

Other little hosts featuring in Floracult, photo by N

Other little hosts featuring in Floracult, photo by N

Waiting to turn into a butterfly, photo by N

Waiting to turn into a butterfly, photo by N

Spices on show at Floracult, photo by N

Spices on show at Floracult, photo by N

Spices at Floracult, photo by N

Spices at Floracult, photo by N

Spices at Floracult, photo by N

Spices at Floracult, photo by N

One of the delicious pastries by I Casali Del Pino, photo by N

One of the delicious pastries by I Casali Del Pino, photo by N

One of the delicious pastries from I Casali del Pino, photo by N

One of the delicious pastries from I Casali del Pino, photo by N

The place hosting the delights by I Casali del Pino, photo by N

The place hosting the delights by I Casali del Pino, photo by N

The red wines selected by Anna Venturini Fendi

The red wines selected by Anna Venturini Fendi, photo by N

Spina di pesca, one of the wines selected by Anna Venturini Fendi, photo by N

Spina di pesca, one of the wines selected by Anna Venturini Fendi, photo by N

Anna Venturini Fendi, Paola Fendi, Emma Bonino, Silvia Venturini Fendi, Ilaria Venturini Fendi, Antonella Antonelli, photo by N

Anna Venturini Fendi, Paola Fendi, Emma Bonino, Silvia Venturini Fendi, Ilaria Venturini Fendi, Antonella Antonelli, photo by N

Antonella Antonelli and me, photo by N

Antonella Antonelli and me, photo by N

Roberto D' Agostino and Irene Ghergo, photo by N

Roberto D’ Agostino and Irene Ghergo, photo by N

Delfina Delettrez and me,  photo by N

Delfina Delettrez and me, photo by N

Umberto Pons and Giacomo Pons Fendi, photo by N

Umberto Pons and Giacomo Pons Fendi, photo by N

Giancarlo Scialanga, Meo Fusciuni aka the cousin of Fabio Quaranta, Federica Castellani and Pietro Scialanga, photo by N

Giancarlo Scialanga, Meo Fusciuni aka the cousin of Fabio Quaranta, Federica Castellani and Pietro Scialanga, photo by N

Two friends are better than one: Ilaria Venturini Fendi and Nicola Paccagnella, photo by N

Two friends are better than one: Ilaria Venturini Fendi and Nicola Paccagnella, photo by N

Stephan Hamel and me, photo by N

Stephan Hamel and me, photo by N

Davide Orlandi Dormino and Clara Tosi Pamphili, photo by N

Davide Orlandi Dormino and Clara Tosi Pamphili, photo by N

Adelaide Corbetta and me, photo by N

Adelaide Corbetta and me, photo by N

Claudio Santamaria and his intense green shooping, photo by N

Claudio Santamaria and his intense green shooping, photo by N

My hair stylist at Floracult, Silvia Turbo and me, photo by N

My hair stylist at Floracult, Silvia Turbo and me, photo by N

Two rainbows are better than one at Floracult, photo by N

Two rainbows are better than one at Floracult, photo by N

www.floracult.com

Floracult at I Casali del Pino

Floracult at I Casali del Pino

The fourth edition of Floracult, the event created by the illuminated fashion designer of Carmina Campus and activist Ilaria Venturini Fendi featured many scents, colors, flavors and events all celebrating nature and was held in the Rome countryside, at La Storta, I Casali del Pino.

The armadillo featuring in the house of animals at Floracult

The armadillo featuring in the house of animals at Floracult

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Another little host at Floracult

Another little host at Floracult

One of this marvelous happenings concerns my meeting with Stefano Mancuso, expert of vegetal neurology, director of LINV ( International Laboratory of Vegetal Neurology) who featured in the book launch of “Verde brillante. Sensibilità e intelligenza del mondo vegetale (Bright green. Sensibility and intelligence of vegetal world)” he wrote.

This event surprise me every year with new discoveries, successful meetings around a slow conscious and sustainable lifestyle.

The no-profit association Oxfam Italia featuring in Floracult

The no-profit association Oxfam Italia featuring in Floracult

Oxfam Italia

Oxfam Italia

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One of this marvelous happenings concerns my meeting with Stefano Mancuso, expert of vegetal neurology, director of LINV ( International Laboratory of Vegetal Neurology) who featured in the book launch of “Verde brillante. Sensibilità e intelligenza del mondo vegetale (Bright green. Sensibility and intelligence of vegetal world)” he wrote.

Stefano Mancuso during the book launch of “Verde brillante. Sensibilità e intelligenza del mondo vegetale(Bright green. Sensibility and intelligence of vegetal world)”

Stefano Mancuso during the book launch of “Verde brillante. Sensibilità e intelligenza del mondo vegetale(Bright green. Sensibility and intelligence of vegetal world)”

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I was amazed by the cross pollination from one grass to another, a practice which generates addiction of the insect. Another weird discovery concerned the relationship between a tree and the ants that are hosted and nourished by that tree, its body contains ingredients that create addiction and make the ants more aggressive. In fact the ants fight against every (little or big) creature to protect the tree.

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I talked hilariously to Stefano about the vegetal creatures that play a role of mistress and pushers. The sensitivity evidenced in the vegetal world like the mimosa pudica (“pudica” stands as “prudish”), a kind of mimosa which reacts to the touch of a hand.

The prudish mimosa

The prudish mimosa

Stefano modestly encourages the knowledge and its sharing I consider this to be one of the beautiful gifts that came out of Floracult.

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Rosa Sublime” book launch celebrates the family tradition of Vittorio Barni, the production and creation of new types of roses like the Mariangela Melato rose, a white rose that had been presented to the sister of the iconic Italian actress who passed away recently. Emma Bonino, the Minister of Foreign Affairs of Italian Government, the actress Isabella Ferrari and the director Lina Wertmuller all spoke about Mariangela Melato and her sense of freedom which the white rose in her honor evokes.

Lina Wertmuller and Carla Fendi

Lina Wertmuller and Carla Fendi

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The Mariangela Melato rose

The Mariangela Melato rose

Vittorio Barni and the curator of Floracult Antonella Fornai during the launch of Floracult

Vittorio Barni and the curator of Floracult Antonella Fornai during the launch of Floracult

Vittorio Barni, Antonella Fornai and Isabella Ferrari

Vittorio Barni, Antonella Fornai and Isabella Ferrari

Emma Bonino and Ilaria Venturini Fendi

Emma Bonino and Ilaria Venturini Fendi

Carla Fendi and Lina Wertmuller

Carla Fendi and Lina Wertmuller

One day under the sign of nature I was pleased to share with Myriam B., bright fashion designer and dear friend of mine along with other friends.

FLORACULT (1): TRE GIORNI ALL’ INSEGNA DELLA NATURA & SOSTENIBILITÀ

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La quarta edizione di Floracult, l’ evento creato dalla illuminata fashion designer di Carmina Campus e attivista Ilaria Venturini Fendi ha avuto quali protagonisti molti profumi, colori, sapori ed eventi che celebrano tutti la natura e si è tenuto nella campagna di Roma, presso La Storta, a I Casali del Pino.

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Questo evento mi sorprende ogni anno con nuove scoperte, felici incontri all’ insegna di uno stile di vita slow, consapevole e sostenibile.

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Uno di questi meravigliosi happenings riguarda il mio incontro con Stefano Mancuso, esperto di neurologia vegetale, direttore del LINV (Laboratorio Internazionale di Neurologia Vegetale) che è stato protagonista della presentazione del libro da lui scritto “Verde brillante. Sensibilità e intelligenza del mondo vegetale”.

Anna Fendi

Anna Fendi

Mi ha stupito l’ impollinazione da una pianta all’ altra, una pratica che genera la dipendenza dell’ insetto. Un’ altra bizzarra scoperta riguardava la relazione tra un albero e le formiche che sono ospitate e nutrite da quell’ albero, il suo corpo contiene ingredienti che generano dipendenza e rendono le formiche più aggressive. Infatti le formiche combattono contro ogni ( piccola o grande) creatura per proteggere l’ albero.

Myriam B. and the Barni roses

Myriam B. and the Barni roses

Ho parlato con ilarità a Stefano delle creature vegetali che interpretano un ruolo di mistress e pushers, della sensibilità dimostrata nel mondo vegetale come dalla mimosa pudica, un tipo di mimosa che reagisce al tocco di una mano.

Carnation, a flower which is the root of my family name

Carnation, a flower which is the root of my family name

Stefano incoraggia con modestia la conoscenza e la sua condivisione che considero essere uno dei bei regali provenienti da Floracult.

La presentazione del libro “Rosa Sublime” celebra la tradizione di famiglia di Vittorio Barni, la produzione e creazione di nuovi tipi di rose come la rosa Mariangela Melato, una rosa bianca che è stata presentata alla sorella dell’ iconica attrice italiana che è recentemente venuta a mancare. Emma Bonino, il Ministro degli Esteri del Governo italiano, l’ attrice Isabella Ferrari e la regista Lina Wertmuller hanno tutte parlato di Mariangela Melato ed il suo senso per la libertà che la rosa bianca in suo onore evoca.

Me at Floracult

Me at Floracult

Un giorno all’ insegna della natura che sono stata lieta di condividere con Myriam B., brillante fashion designer e cara amica mia unitamente ad altri miei amici.

www.floracult.com

www.carminacampus.com

www.ashadedviewonfashion.com

Floracult

It has recently held at I Casali del Pino – enchanting place in the Rome countryside – the third edition of Floracult, event ideated by the pioneer designer – creator of ethical fashion brand Carmina Campus – and darling friend Ilaria Venturini Fendi celebrating the nature and its culture. Here it featured marvelous exhibitions of flowers, animals as well as the catchy bags, accessories and furnishing by Carmina Campus. The event also included smashing initiatives as the vibrant show by Le Voci nel deserto – where the ideas asserted yesterday by legendary personas as Einstein and many other ones fully depict the contemporary status quo -, “Re-watering” the installation by Studio Mobile – architects duo formed by Cristiana Favretto and Antonio Girardi – making concrete the idea of recycle water, producing a sound(evoking the minimalism by John Cage), the re-inventors school directed by Clara Tosi Pamphili, featuring in its closing session Luigi Serafini, author of book “Storie Naturali” (Rizzoli, 300 Euros), illustrating the tales by Jules Renard – of whose smashing drawings he made depict the nature, its hosts and making me think about another suggestive book for the children of every age “Sick monsters” by Emmanuelle Houdart (Il Castoro Editions 25,00 Euros) – and a series of talks I appreciated as the one featuring Marco Baudino and Paolo Sambo who evidenced  how it could be give rise to a sustainable circuit and producing energy or rather biogas by the use of bio vases Biopot made of rice chaff, totally recyclable, considering also the experience of a biogas central working in Switzerland at St. Moritz( precious contribution to start discussing and developing a policy under the sign of sustainability, hopefully eliminating the issue of dumps, trouble involving today the area of Riano Romano, place where the Lazio Region would want to build a dump). A laudable event, successful chance to enjoy the nature, rediscover and love that.

I COLORI, PROFUMI & LA CULTURA DELLA NATURA DA FLORACULT DI ILARIA VENTURINI FENDI

 

Si è recentemente tenuto presso I Casali del Pino – incantevole luogo della campagna romana – la terza edizione di Floracult, evento ideato dalla pionieristica designer – creatrice del brand di moda ethical Carmina Campus – e cara amica Ilaria Venturini Fendi che celebra la natura e la sua cultura. Ivi sono state protagoniste meravigliose esposizioni di fiori, animali come anche delle accattivanti borse, accessori e componenti di arredo di Carmina Campus. L’ evento ha anche incluso formidabili iniziative quali il vibrante spettacolo di Le Voci nel deserto – in cui le idee affermate ieri da leggendari personaggi quali Einstein dipingono lo status quo contemporaneo -, “Re-watering”, l’ installazione di Studio Mobile – duo di architetti formato da Cristiana Favretto e Antonio Girardi – che concretizza l’ idea del riciclo dell’acqua, produce un suono (evocando il minimalismo di John Cage), la scuola per i reinventori diretta da Clara Tosi Pamphili, di cui é stato protagonista nella sua sessione conclusiva Luigi Serafini, autore del libro “Storie Naturali” (Rizzoli, 300 Euro) che illustra i racconti di Jules Renard – le cui formidabili illustrazioni da lui realizzate ritraggono la natura, i suoi ospiti e mi ricordano un altro suggestivo libro per i bambini di tutte le età “Mostri ammalati” di Emmanuelle Houdart (Il Castoro Edizioni 25,00 Euro) – ed una serie di talk che ho apprezzato quale uno di cui sono stati protagonisti Marco Baudino e Paolo Sambo che hanno dimostrato come si potrebbe dar vita a un circuito sostenibile e produrre energia o meglio biogas mediante l’ uso dei bio vasi Biopot, fatti di lolla di riso, materiale totalmente riciclabile, prendendo in considerazione anche l’ esperienza di una centrale di biogas in funzione in Svizzera a St. Moritz(prezioso contributo per iniziare a discutere e consolidare una politica all’ insegna della sostenibilità, eliminando sperabilmente la questione delle discariche, problematica che coinvolge oggi l’ area di Riano Romano, luogo in cui la Regione Lazio vorrebbe costruire una discarica). Un evento lodevole, felice occasione per apprezzare la natura, riscoprirla e amarla.

Ilaria Venturini Fendi and her daughter Anna

Lavender, one of my favourite flowers

 

Lavender from Assisi

Neò design

Bacsac

Dedè maison

Bacsac

Carmina Campus

Carmina Campus

Carmina Campus

Carmina Campus

Carmina Campus

Carmina Campus

Carmina Campus

Carmina Campus

A moment of show by Le voci nel deserto

Re-watering by Studio Mobile

Re-watering by Studio Mobile

A chick walking

The re-inventors school

Silvia Venturini Fendi

Scarves by Sud

Marco Baudino

Storie Naturali by Luigi Serafini

Luigi Serafini showing me the book he made "Storie Naturali"

Sick monsters” by Emmanuelle Houdart

She-devil having the angst, sketch included in Sick monsters” by Emmanuelle Houdart

Anna Fendi. the rose bringing her name and Antonella Fornai, the curator of Floracult

Leonetta Luciano Fendi and - her niece - Emma Santamaria

N at Floracult

www.floracult.com

Anna Fendi

Today 23rd March is my birthday, special day I’m glad of sharing with Anna Fendi, bright woman and vibrant creative – involved today with the realm of interior design about whose I will talk during the forthcoming months, featuring the sophisticated elegance which is a leitmotiv of her way of being, acting  and creating – to whom I give my warm happy birthday wishes under the sign of joy and enthusiasm make me return for a moment to my childhood and also tell by photographs about my timeless passions, ideas and suggestions.

BUON COMPLEANNO AD ANNA FENDI!

Oggi 23 marzo é il mio compleanno, giorno speciale che sono lieta di condividere con Anna Fendi, brillante individualità e vibrante creativa – dedita oggi all’interior design ambito di cui parlerò nei mesi a venire in cui é protagonista una raffinata eleganza, leitmotiv del suo modo di essere, agire e creare – alla quale faccio i miei affettuosi auguri di buon compleanno all’ insegna della gioia e l’ entusiasmo che mi fa tornare per un attimo all’ infanzia e parlare con le fotografie delle mie passioni, idee e suggestioni senza tempo.

Memories from my childhood: sketches, searches and literature

 

 

 

 

 

 

 

Ilaria Venturini Fendi and me

Carmina Campus is an ethical fashion brand of bags, accessories and furniture created by pioneer designer and vibrant individual Ilaria Venturini Fendi. The collection is focused on promotion and support of recycling and ethical fashion, Ilaria was featured as a special guest of White, fashion tradeshow event which was held in Milan. Here I enjoyed the Fall/Winter 2011-2012 collection including the Swatch bags – made by samples of leather colors, assembled and turned into catchy accessories – along with a series of bags made of the embroidered mistaken quadrants created by a community of Cameron women, successfully making concrete the paradigm of recycling and their emancipation from poverty through work, the vibrant aesthetics is based on a strong, healthy ethic, and contributes in creating global welfare.

LA VIBRANTE MODA ETHICAL DI CARMINA CAMPUS

Carmina Campus Fall/Winter 2011-2012

Carmina Campus è un brand di moda ethical di borse, accessori e componenti d’arredo creato dalla pionieristica designer e vibrante individualità Ilaria Venturini Fendi. La collezione è incentrata sulla promozione ed il supporto del riciclo e la moda ethical, Ilaria è stata protagonista nelle vesti di special guest del White, evento fieristico di moda che si è tenuto a Milano. Ivi ho apprezzato la collezione autunno/inverno 2011-2012 che include le Swatch bags – realizzate con le mazzette colori, assemblate e trasformate in accattivanti accessori – unitamente a una serie di borse ricavate da quadranti ricamati in modo erroneo creati da una comunità di donne del Cameron che felicemente concretizzano il paradigma del riciclo e la loro emancipazione dalla povertà attraverso il lavoro, la vibrante  estetica si basa su una forte, salubre etica e contribuisce a creare benessere globale.

www.carminacampus.com

The Swatch bags by Carmina Campus
Carmina Campus Fall/Winter 2011-2012
Anna Fendi