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Ilaria Venturini Fendi talking about the event before its start, photo by N

Ilaria Venturini Fendi talking about the event before its start, photo by N

It was held yesterday in the Rome countryside, at La Storta, in the Casali del Pino, “Seminare il futuro”(meaning “Sowing the future”), a smashing initiative launched by the chain of organic supermarkets Naturasì and hosted by the organic farm by the fashion designer and social activist Ilaria Venturini Fendi. A return to nature, its rhythm, a gesture talking about humanity, sharing and connecting again the man to the earth: to sow the seeds, the seeds of grain. This event, come to its third edition, was held simultaneously held in many farms inside out Italy. Many people, families and children attended at at “Seminare il futuro” and started to sow at 11:00 am. It was the first time I attended at this event and it was a beautiful experience, framed by a sunny day, I enjoyed very much. Me along with many people – after having a delicious breakfast made of organic products which also featured the delicious bread made exclusively for the event by the Casali del Pino along with other organic products given by Naturasì – started to sow the wheat seeds, a special type of wheat, the “Claudio” wheat, existing since the age of ancient Roman emperor Claudio. A special emotion was embodied in this gesture – to bring the seeds and spread them on the ground -, representing the idea of sharing, giving something of ourselves to the ground, the place hosting us. A precious consciousness, connected to humanity, the respect and love for environment. Those are the values successfully made concrete by the nice people who featured in the event who enthusiastically joined and spent one day under the sign of nature. Silence, interrupted by voices of children, the bleats of sheep, light swish of trees and enriched by Epicurean interludes (including a selection of organic cheeses made by using vegetal rennet and cold cuts by the Casali del Pino).

“SEMINARE IL FUTURO”: LA CULTURA DELLA NATURA COME STILE DI VITA

Me, myself and I ready to sow, photo by N

Me, myself and I ready to sow, photo by N

Si è tenuta ieri presso la campagna romana, a La Storta, ai Casali del Pino, “Seminare il futuro”, una formidabile iniziativa lanciata dalla catena di supermercati biologici Naturasì e ospitata dall’ azienda agricola biologica della fashion designer e attivista del sociale social Ilaria Venturini Fendi. Un ritorno alla natura, al suo ritmo, a un gesto che parla di umanità, condivisione e ricollega l’ uomo alla terra: piantare i semi, i semi del grano. L’ evento, giunto alla sua terza edizione, si è tenuto simultaneamente in molteplici aziende agricole dentro e fuori dall’ Italia. Molta gente, famiglie e bambini hanno partecipato a “Seminare il futuro” hanno iniziato a seminare alle ore 11:00. Era la prima volta che partecipavo a questo evento, una bella esperienza, incorniciata da una giornata di sole che ho apprezzato molto. Io e molte persone – dopo una deliziosa colazione fatta di prodotti biologici di cui è stato protagonista anche un delizioso pane preparato esclusivamente per l’ evento dai Casali del Pino unitamente ad altri prodotti offerti da Naturasì – abbiamo cominciato a piantare i semi di grano, una varietà speciale di grano, il grano Claudio” che esiste sin dall’ epoca dell’ imperatore Claudio dell’ antica Roma. Una particolare emozione era racchiusa in questo gesto – prendere i semi e spargerli nel terreno – che rappresenta l’ idea della condivisione, del dare qualcosa di noi alla terra, il luogo che ci ospita. Una preziosa consapevolezza, legata all’ umanità, al rispetto e all’ amore per l’ ambiente. Questi i valori felicemente concretizzati dalle simpatiche persone protagoniste dell’ evento che hanno aderito ad esso con entusiasmo e hanno trascorso una giornata all’ insegna della natura. Silenzio, interrotto dalle voci di grandi e piccini, dai belati delle pecore, dal lieve fruscio degli alberi e arricchito da interludi epicurei(comprensivi di una selezione di formaggi biologici realizzati avvalendosi di caglio vegetale e salumi dei Casali del Pino).

Mother and daughter: Anna Venturini Fendi and Ilaria Venturini Fendi, photo by N

Mother and daughter: Anna Venturini Fendi and Ilaria Venturini Fendi, photo by N

People going to sow, photo by N

People going to sow, photo by N

People going to sow, photo by N

People going to sow, photo by N

Delfina Delettrez going to sow, photo by N

Delfina Delettrez going to sow, photo by N

People going to sow, photo by N

People going to sow, photo by N

Anna Venturini Fendi along with friends going to sow, photo by N

Anna Venturini Fendi along with friends going to sow, photo by N

Anna Venturini Fendi along with friends sowing, photo by N

Anna Venturini Fendi along with friends sowing, photo by N

People sowing, photo by N

People sowing, photo by N

People sowing, photo by N

People sowing, photo by N

The walk of a pioneer: Ilaria Venturini Fendi, photo by N

The walk of a pioneer: Ilaria Venturini Fendi, photo by N

Ilaria Venturini Fendi and the people sowing, photo by N

Ilaria Venturini Fendi and the people sowing, photo by N

Delfina Delettrez ready to sow, photo by N

Delfina Delettrez ready to sow, photo by N

Ilaria Venturini giving the grain to the people, photo by N

Ilaria Venturini giving the grain to the people, photo by N

Ilaria Venturini giving the wheat seeds to the people, photo by N

Ilaria Venturini giving the wheat seeds to the people, photo by N

A selfi(esh) afternoon moment ft me, myself & I and Roberto Palagetti, photo by N

A selfi(esh) afternoon moment ft me, myself & I and Roberto Palagetti, photo by N

Silvia Venturini Fendi and me, myself and I, photo by N

Silvia Venturini Fendi and me, myself and I, photo by N

Me, myself & I  along with the people sowing, photo by Enea Roveda

Me, myself & I along with the people sowing, photo by Enea Roveda

Seminare il futuro at the Casali del Pino, photo by N

Seminare il futuro at the Casali del Pino, photo by N

www.seminareilfuturo.it

AVF, a selection of wines curated by Anna Venturini Fendi

Alamaro(Kerner wine) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

Epicureanism as lifestyle talking about refinement, craftsmanship, taste and made in Italy, an alchemy that features in the life and creativity of Anna Venturini Fendi, her continuous work of research which is successfully made concrete in one of the projects she recently launched: AVF, a selection of wines. This project has developed by her along with Pino Tedesco in collaboration with the wine taster Michelangelo di Toma and includes a series of renowned autochthon vine varieties from Italy. Red wines, white wines, a rosé wine, prosecco, sparkling wine and spirits complete her smashing selection. Twill (Amarone della Valpolicella Superior), Bolero (Barolo), Negligè (Brunello di Montalcino), Velvet (Classic Chianti), Voile(Gavi), Spina di Pesce (the best Soave wine I ever drank), Lamé (Prosecco), Decolleté (Sparkling wine) are some of the catchy wines’ names that talk about textures, elegance and reveals an enchanting experience. I recently has pleased of tasting them in Rome at the wine-bar of Villa Laetitia – another project connected to the hotellerie by Anna I will tell you about soon – and discover they feature a high quality and a reasonable price. Being devoted to the flavors from South Tyrol and to a wine, the Kerner, it has been a double delight to enjoy Alamaro, the Kerner wine being part of AVF selection and discover its highly aromatic and at the same time natural flavor which is not intensified by the use of barrique as it often is impressed on those kind of wines. Another amazing interlude – for one like me who usually does not like the rosé wine – has been Fard, rosé wine made of wine varieties from Troy, area of Asia. My wine tasting ended with Acquae vitae, the spirito d’ uva, a spirit embodying a fruity taste, being lightly alcoholic and ideal to be used as a base to create cocktails or to be served at the end of meal with pastries. A selection to discover and enjoy which will be also presented along with the other creations by Anna Venturini Fendi during Bucolica 2014, an exhibition event which will be held from 23rd to 25th May in Vaprio D’ Adda, in the area of Bergamo, a not be missed happening to discover and appreciate Epicurean suggestions and the culture of taste by Anna Venturini Fendi.

L’ EPICUREISMO COME STILE DI VITA: AVF, LA SELEZIONE DI VINI DI ANNA VENTURINI FENDI

Spina di pesce(Soave), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Spina di pesce(Soave), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

L’ epicureismo come stile di vita che parla di raffinatezza, artigianalità, gusto e made in Italy, un’ alchimia protagonista della vita e della creatività di Anna Venturini Fendi, del suo continuo lavoro di ricerca che è felicemente concretizzato in uno dei progetti da lei recentemente lanciati: AVF, una selezione di vini. Questo progetto è stato consolidato da lei insieme a Pino Tedesco in collaborazione del wine taster Michelangelo di Toma ed include una serie di rinomati vitigni autoctoni italiani. Vini rossi, vini bianchi, un vino rosé, il prosecco, il vino spumante e distillati completano la sua formidabile selezione. Twill (Amarone della Valpolicella Superiore), Bolero (Barolo), Negligè (Brunello di Montalcino), Velvet (Chianti Classico), Voile(Gavi), Spina di Pesce (il migliore Soave che abbia mai bevuto), Lamé (Prosecco), Decolleté (vino spumante) sono alcuni degli accattivanti nomi dei vini che evocano textures, eleganza e rivelano un’ esperienza avvolgente. Ho avuto di recente il piacere di degustarli a Roma presso il wine-bar di Villa Laetitia – un’ altro progetto di Anna legato all’ hotellerie di Anna di cui presto parlerò – e scoprire che hanno un’ alta qualità e un prezzo ragionevole. Essendo devota ai sapori del Sud-Tirolo e ad un vino, il Kerner, è stato un doppio piacere gustare Alamaro, il vino Kerner che fa parte della selezione e scoprire il suo sapore altamente aromatico e al tempo stesso naturale, non essendo esasperato dall’ uso della barrique come sovente è impresso in questi tipi di vini. Un’ altro sorprendente interludio – per una come me che solitamente non apprezza il vino rosé – è stato Fard, vino rosé fatto di vitigni provenienti da Troia, area dell’ Asia Minore. La mie degustazione di vino si è conclusa con Acquae vitae, lo spirito d’ uva, un distillate che racchiude un sapore fruttato, è moderatamente alcolico ed è ideale come base per cocktail o a fine pasto, per accompagnare i dolci. Una selezione da scoprire e apprezzare che sarà anche presentata unitamente alle altre creazioni di Anna Venturini Fendi durante Bucolica 2014, un evento espositivo che si terrà dal 23 al 25 maggio 2014 a Vaprio D’ Adda, nei dintorni di Bergamo, un evento imperdibile per scoprire e apprezzare suggestioni epicuree e la cultura del gusto di Anna Venturini Fendi.

Voile(Gavi), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Voile(Gavi), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Decolleté (Sparkling wine) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Decolleté (Sparkling wine) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Lamé(Prosecco), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Lamé(Prosecco), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Fard (Rosé wine), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Fard (Rosé wine), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Bolero(Barolo) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Bolero(Barolo) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Negligé( Brunello di Montalcino) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Negligé( Brunello di Montalcino) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Twill (Valpollicella Superior) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Twill (Valpollicella Superior) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Velvet (Classic Chianti) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Velvet (Classic Chianti) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Aqua Vitae (spirit), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Aqua Vitae (spirit), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

AVF, the selection of wines curated by Anna Venturini Fendi along with the other creations she made at the Rome Villa Laetitia

AVF, the selection of wines curated by Anna Venturini Fendi along with the other creations she made at the Rome Villa Laetitia

 

Anna Venturini Fendi along with the wines she selected, in Rome,  at the wine-bar of Villa Laetitia, photo by N

Anna Venturini Fendi along with the wines she selected, in Rome, at the wine-bar of Villa Laetitia, photo by N

 

 

www.annafendivini.it

 

 

 

 

 

 

 

 

 

A rose at Floracult, photo by N

A rose at Floracult, photo by N

The culture of nature along with suggestions concerning fashion and interior design featured in Floracult, event created by Ilaria Venturini Fendi and curated by Antonella Fornai which was recently held in the Rome countryside, in La Storta at I Casali del Pino as the talk featuring the photographer and journalist Luca Bracali who talked about the book he made “A rose is a rose”. The book documents on photos the experience of a celebrated family owning a nursery since four generations, the Barni family which created renowned roses as the ones dedicated to iconic personas like Mariangela Melato, Anna Venturini Fendi and many others.

Luca Bracali along with a photo he took, photo by N

Luca Bracali along with a photo he took, photo by N

 

 

Luca Bracali , photo by N

Luca Bracali , photo by N

 

Anna Venturini Fendi at the talk, showing me a necklace designer many years ago by Karl Lagerfeld for Fendi, photo by N

Anna Venturini Fendi at the talk, showing me a necklace designed many years ago by Karl Lagerfeld for Fendi, photo by N

That was not the only chance to know more about flowers and plants. In fact the expert Vanda Del Valli talked about the uses of herbs since long times ago, as the Euphorbia, used as remedy against sifilis, the betel berries and the leaves of coca as stimulants and the peyote from which it arises the mescaline, powerful hallucinogenic, evoking the psychedelic culture from Sixties and Seventies, Jim Morrison, his dangerous habits, “The doors of perceptions” and “Heaven and hell” by Aldous Huxley.

Vanda Del Valli, photo by N

Vanda Del Valli, photo by N

 

The Euphorbia

The Euphorbia

 

Peyote

Peyote

Culture as well as fashion suggestions, the creations by Dora Giannetti aka Elisabeth the first, made by joining antique, research cloths to contemporary shapes as well as other unique pieces she made that are under the sign of a timeless elegance. The nice Marina of Verdiana & Beniamina, brand bringing the name of her two daughters, presented a series of dresses and shirts embodying high-end materials, a fine lace and other fun patterns. The brand having its atelier in Milan, in Via Marco Polo 13 also makes works of customization, renewing and reinterpreting the clothes everyone has in its own wardrobe. A smashing series of accessories completed the fashion showcase. I saw again the jewelry designer Simona Rinciari of whose work combines natural elements as berries, the cinnamon sticks, the fava beans and dry leaves to metal and gems, giving rise to unusual creations that make concrete a bright craftsmanship. Jewelry and hats, head accessories hand-made by Patrizia Romiti.

Elisabeth the first, photo by N

Elisabeth the first, photo by N

 

Elisabeth the first, photo by N

Elisabeth the first, photo by N

 

Elisabeth the first, photo by N

Elisabeth the first, photo by N

 

Elisabeth the first, photo by N

Elisabeth the first, photo by N

Marina of Verdiana & Beniamina, photo by N

Marina of Verdiana & Beniamina, photo by N

 

Verdiana & Beniamina, photo by N

Verdiana & Beniamina, photo by N

 

Verdiana & Beniamina, photo by N

Verdiana & Beniamina, photo by N

 

Simona Rinciari, photo by N

Simona Rinciari, photo by N

 

Simona Rinciari, photo by N

Simona Rinciari, photo by N

 

Simona Rinciari, photo by N

Simona Rinciari, photo by N

 

Simona Rinciari, photo by N

Simona Rinciari, photo by N

 

Simona Rinciari, photo by N

Simona Rinciari, photo by N

 

Me wearing a hat by Patrizia Romiti

Me wearing a hat by Patrizia Romiti

 

Patrizia Romiti, photo by N

Patrizia Romiti, photo by N

 

Patrizia Romiti, photo by N

Patrizia Romiti, photo by N

The Friulane slippers by Allagiulia, brand created by Giulia Campeol, were showcased in the area of Dedé maison, the renowned Rome boutique, placed in Via dei Pianellari 21 of smashing Theodora Bugel, focused on the creation and sale of furniture and homewear, which exhibited a catchy selection of objects. It shined the alchemic lightness and charme of scents by Meo Fusciuni aka The cousin of Fabio Quaranta – special individual I was very pleased of meeting and with whom I shared moments of life and Epicurean interludes – who showcased at the School of re-inventors, curated by Clara Tosi Pamphili and Alessio De Navasques, the scents he made as “Notturno” and “Luce” and turned into herbalist who made some magic potions to take care of oneself. An overwhelming experience which has colored of magic, warmth, color, fun and relax.

FLORACULT: TRE GIORNI ALL’ INSEGNA DI ARTE, PROFUMI, DELLA NATURA E DELLA SUA CULTURA(2)

 

A rose by Barni, photo by N

A rose by Barni, photo by N

La cultura della natura unitamente alle suggestioni inerenti la moda e l’ interior design sono stati I protagonisti a Floracult, evento creato da Ilaria Venturini Fendi e curato da Antonella Fornai che si è recentemente tenuto nella campagna romana, a La Storta presso I Casali del Pino come il talk con il fotografo e giornalista Luca Bracali che ha parlato del suo libro “A rose is a rose”. Il libro documenta su foto l’ esperienza di una celebre famiglia di vivaisti da quattro generazioni, la famiglia Barni che ha creato rinomate rose come quelle dedicate a iconici personaggi quali Mariangela Melato, Anna Venturini Fendi e molti altri.

A rose by Barni, photo by N

A rose by Barni, photo by N

 

Ilaria Venturini Fendi along with a man who was born and lived in the area of I Casali Del Pino, photo by N

Ilaria Venturini Fendi along with a man who was born and lived in the area of I Casali Del Pino, photo by N

Questa non è stata l’ unica occasione di conoscere meglio fiori e piante. L’ esperta Vanda Del Valli ha infatti parlato degli usi di erbe sin dai tempi più remoti, come l’ Euphorbia, usata come rimedio contro la sifilide, le bacche di betel e le foglie di coca come stimolanti e il peyote da cui deriva la mescaline, potente allucinogeno che evoca la cultura psichedelica degli anni Sessanta e Settanta, Jim Morrison, le sue rischiose abitudini, “Le porte della percezione” e “Paradiso e inferno” di Aldous Huxley.

Cultura come anche suggestioni moda, le creazioni di Dora Giannetti aka Elisabeth the first, da lei realizzate unendo tessuti antichi e di ricerca a forme contemporanee insieme ad altri suoi pezzi unici che sono all’ insegna di un’ eleganza senza tempo. La simpatica Marina di Verdiana & Beniamina, brand che prende il nome dalle sue due figlie, ha presentato una serie di abiti e camicie che racchiudono in sé, materiali di alta qualità, un raffinato pizzo e divertenti motivi. Il marchio, che ha il suo atelier a Milano in Via Marco Polo 13, realizza anche lavori di customizzazione, rinnovando e reinterpretando gli abiti del guardaroba. Ho rivisto la designer di gioielli Simona Rinciari il cui raffinato lavoro combina elementi naturali come le bacche, le stecche di cannella, le fave e le foglie secche al metallo e alle pietre preziose, dando vita a insolite creazioni che concretizzano una brillante artigianalità. Gioielli e cappelli, accessori per capelli, realizzati a mano da Patrizia Romiti.

A smashing artist, Sergio Cammariere and me

A smashing artist, Sergio Cammariere and me

Roberto Ciufoli and me

Roberto Ciufoli and me

 

 

La versione delle slippers Friulane di Allagiulia, brand creato da Giulia Campeol, sono state esposte nell’ area di Dedé maison, la rinomata boutique di Roma, ubicata in Via dei Pianellari 21 della formidabile Theodora Bugel dedicata alla creazione e vendita di componenti di arredo e homewear, che ha presentato una accattivante selezione di oggetti. Ha brillato l’ alchemica leggerezza e il fascino dei profumi di Meo Fusciuni aka il cugino di Fabio Quaranta – speciale individualità che mi ha fatto molto piacere conoscere e con il quale ho condiviso momenti di vita, risate e interludi epicurei – che ha esposto alla Scuola dei reinventori, curate da Clara Tosi Pamphili e Alessio De Navasques, le sue fragranze quali “Notturno” e “Luce” e si è trasformato in erborista, realizzando alcune pozioni magiche per prendersi cura di sé. Un’ esperienza travolgente che è stata colorata da magia, calore, colore, divertimento e relax.

photo by N

photo by N

Dede  maison, photo by N

Dede maison, photo by N

 

Dede maison, photo by N

Dede maison, photo by N

 

Dede maison, photo by N

Dede maison, photo by N

 

Dede maison, photo by N

Dede maison, photo by N

 

Allagiulia, photo by N

Allagiulia, photo by N

 

Allagiulia, photo by N

Allagiulia, photo by N

Stephan Hamel and Lupo Lanzara, photo by N

Stephan Hamel and Lupo Lanzara, photo by N

 

Andrea Provvidenza and me, photo by N

Andrea Provvidenza and me, photo by N

 

Meo Fusciuni aka The cousin of Fabio Quaranta, photo by N

Meo Fusciuni aka The cousin of Fabio Quaranta, photo by N

 

The magic potion by Meo Fusciuni aka The cousin of Fabio Quaranta, photo by N

The magic potion by Meo Fusciuni aka The cousin of Fabio Quaranta, photo by N

 

Meo Fusciuni aka The cousin of Fabio Quaranta, photo by N

Meo Fusciuni aka The cousin of Fabio Quaranta, photo by N

 

Meo Fusciuni aka the cousin of Fabio Quaranta, photo by N

Meo Fusciuni aka the cousin of Fabio Quaranta, photo by N

 

An alchemic moment featuring me and Meo Fusciuni aka the cousin of Fabio Quaranta

An alchemic moment featuring me and Meo Fusciuni aka the cousin of Fabio Quaranta

 

Floracult, photo by N

Floracult, photo by N

 

 

www.floracult.com

AVF

“Less is more”, quotation concerning the idea of elegance asserted yesterday by Lord George Bryan Brummel – iconic dandy, well known as “The Beau” -, makes me think about the sophisticated elegance of furnishing made by AVF, brand created by the charismatic Anna Venturini Fendi, presented during the latest edition of Floracult, suggestive event created by the bright Ilaria Venturini Fendi which was recently held in Rome at I Casali Del Pino. Here I enjoyed the furnishing created by the designer including sofas, beds, magnificent lamps and tables made of iron, wood, copper, leather, glass – as the magnificent glass tables of whose structure is made of ancient working copper siphons – along with wonderful accessories as vases, dinner sets, leather and fur quilts, depicting an idea of furnishing interiors under the sign of a refined and catchy aesthetics, creating airy and comfortable interiors. The collection presented by the creative features in another smashing project launched by her, celebrating the art of design and creativity, the residency Villa Laetitia in Rome. The magnificent villa, placed in the area of Rome historical centre, ideated by Arturo Brassini in the early Nineties, thought as a permanent show-room, inspired to the idea of “making home”, affords the efficiency of a structure to welcome the guests, exhibits and also gives the chance of purchasing the furnishings that accompany the pleasant stay at Villa Laetitia. The new concept of fashion design hotellerie ideated by Anna Venturini Fendi has also another awesome location, placed in the picturesque Ponza. Two enchanting places to stay, a precious suggestion for all the ones who consider elegance as lifestyle.

AVF, LA SOFISTICATA ELEGANZA DEGLI ARREDI DI ANNA VENTURINI FENDI A FLORACULT

AVF

“Il meno é più “, frase che si riferisce all’idea di eleganza affermata ieri da Lord George Bryan Brummel – iconico dandy, noto come “Il Beau” -, mi fa pensare alla sofisticata eleganza degli interni realizzati da AVF, brand creato dalla carismatica Anna Venturini Fendi, presentati in occasione di Floracult, suggestivo evento creato dalla brillante Ilaria Venturini Fendi che si è recentemente tenuto a Roma presso I Casali Del Pino. Ivi ho apprezzato i componenti d’arredo e oggetti di design creati dalla designer che includono poltrone, sedie, letti, lampade e tavoli realizzati in ferro, legno, rame, pelle, vetro – quali I magnifici tavoli in vetro la cui struttura é realizzata da antichi sifoni di rame funzionanti – unitamente a meravigliosi accessori quali vasi, servizi da tavola, coperte in pelle e pelliccia che dipingono un’idea di arredare gli ambienti all’insegna di una raffinata e accattivante estetica, creando ambienti ariosi e confortevoli. La collezione presentata dalla creativa è protagonista di un altro formidabile progetto da lei  lanciato che celebra l’ arte del deisgn e la creatività, la residenza Villa Laetitia a Roma. La magnifica villa, situata nei dintorni del centro storico di Roma, ideata da Arturo Brassini nei primi anni del Novecento, pensata quale show-room permanente, ispirata all’idea di fare casa, offre l’efficienza di un struttura che accoglie gli ospiti, espone e dà anche la possibilità di acquistare gli arredi che accompagnano il felice soggiorno a Villa Laetitia. Il nuovo concept di fashion design hotellerie ideato da Anna Venturini Fendi ha anche un’altra fantastica location da apprezzare, situata nella pittoresca Ponza. Due luoghi incantevoli in cui stare, un prezioso suggerimento per tutti coloro che considerano l’eleganza uno stile di vita.

 

AVF

AVF

www.villalaetitia.com