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The hydroponic green fountain by Vertical Farm Italia at Floracult, photo by N

It was just only one day I spent in the Rome countryside in La Storta at I Casali del Pino where it was held the tenth edition of Floracult, event created by the bright fashion designer and social activist Ilaria Venturini Fendi, focused on the nature and its culture that featured books launches, talks and permanent installations to pay homage and celebrate the natural world and their little hosts. A smashing chance to come back, enjoy a beloved place, discover and share new ideas and emotions.

 

UNA GIORNATA A FLORACULT ALL’ INSEGNA DELLA NATURA E DELLA SUA CULTURA

A talk on sustanaibility in fashion design at Floracult featuring Andrea Lupo Lanzara(managing director of Rome Costume and Fashion Academy), Luigi Mulas Debois (professor and coordinator of bag design course at the Rome Costume and Fashion Academy), the students of Rome Costume and Fashion Academy and the fashion designer and social activist Ilaria Venturini Fendi, photo by N

 

Soltanto un giorno, quello da me trascorso nella campagna romana a La Storta presso I Casali del Pino in cui si è tenuta la decima edizione di Floracult, evento creato dalla brillante  fashion designer e attivista nel sociale Ilaria Venturini Fendi, incentrato sulla natura e la sua cultura di cui sono stati protagonisti presentazioni di libri, talks ed eventi permanenti per rendere omaggio e celebrare il mondo della natura ed i suoi piccoli ospiti. Una formidabile occasione per ritornare, apprezzare un luogo a me molto caro, scoprire e condividere nuove idee ed emozioni.

Floracult,, photo by N

 

Barni roses at Floracult, photo by N

 

Floracult, photo by N

 

Socially made in Italy, project developed by Carmina Campus, brand created by Ilaria Venturini Fendi, photo by N

 

Socially made in Italy, project developed by Carmina Campus, brand created by Ilaria Venturini Fendi, photo by N

 

Socially made in Italy, project developed by Carmina Campus, brand created by Ilaria Venturini Fendi along with the creations of jewelry brand See Me by Caterina Occhio made for the no-profit organization The Circle,, photo by N

 

Floracult, photo by N

 

Jewelry made of cactus at Floracult, photo by N

 

Floracult, photo by N

 

The AVF wines selection by Anna Venturini Fendi at Floracult, photo by N

 

The AVF capsule collection at Floracult, photo by N

 

Floracult, photo by N

 

Ilaria Venturini Fendi and Abderrazzak Benchaâbane, photo by N

 

Floracult, photo by N

 

Theodora Bugel and me at Floracult, photo by Sergio Cammariere

 

 

www.floracult.com

 

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

Elegance becomes a lifestyle and an experience: the culture of taste. That is the sign impressed in the eclectic work by Anna Fendi, who embodied her renowned experience in the realm of fashion, in a series of smashing projects concerning furniture, hotellerie and Epicureanism. A harmony of signs, where the rationality of suggestions reminding the constructivism, details and sophistication, celebrating the art of making, the made in Italy shines in the collection of furniture Anna made and features in other smashing initiatives she had.

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

The wine selection AVF, photo by N

The wine selection AVF, photo by N

 

The wine selection AVF, photo by N

The wine selection AVF, photo by N

One of them is the project of luxury residence, an idea which is much more than a hotellerie and regards life quality which arises from feeling like being at home, staying in a smashing place where many senses are stimulated and caressed. That is the core of Villa Laetitia, a residency which is in Rome, placed in the renowned area Prati, a historical building from early Nineties designed by the architect Armando Brasini. I enjoyed very much being there and sharing with Anna an Epicurean interlude featuring the delicatessen of La Torre”, the restaurant and wine bar of Villa Laetitia, as the infamous “Patata interrata”, made by the chef Danilo Ciavattini, an awesome, an appetizer where potato joins with the scent of truffles and other delicate aromas. Villa Laetitia also hosts the creations Anna made, it’s a little, big cathedral of elegance where to go and come back.

 

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

 

AVF furniture collection, photo by N

AVF furniture collection, photo by N

In this circumstance I also enjoyed another project Anna made, AVF, a selection of Italian wines bringing the initials of her name. This project, developed along with her husband Giuseppe Toscano, embodies a leitmotiv of her work: the excellence of made in Italy products, genuineness and craftsmanship. In fact it has been selected 21 wines and spirits, resulting from stories of passions of wine houses who made it. These superb wines – red and white wines: Barolo, Brunello di Montalcino, Chianti, Amarone, prosecco from Valdobbiadene and champagne from Alta Langa, Soave, la Falanghina, Gavi and Vermentino, along with Kerner, which is my favourite one, Riesling and other ones I was pleased of tasting – brings unusual names as “Twill”, “Velvet”, “Spina di Pesce”, “Lamé” and others that evidence her world, her life and work spent in the atelier, immersed in the beauty and are exclusively available on line. An universe which talks about the Italian style in its most vibrant version and the bright genius of Anna Fendi.

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Chess celebration ft. me, myself and I, photo by N

Chess celebration ft. me, myself and I, photo by N

 

Me, myself and I, photo by N

Me, myself and I, photo by N

 

Villa Laetitia Rome, photo by N

Villa Laetitia Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

I could spend thousands of words to depict her, her powerful strength as creative and individual, but I prefer just reminding the words by her daughter Silvia who once told me: my mother is amazing, she has a such a great sense of detail and a visual attitude, she is able to see how the things can be, can combine between themselves, before that is made. This is one of her many skills, a value I celebrate.

L’ ELEGANZA E LA CULTURA DEL GUSTO DI ANNA FENDI

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

L’ eleganza diventa un lifestyle e un’ esperienza all’ insegna della cultura del gusto. Questo, il segno impresso nell’ eclettica opera di Anna Fendi, che ha racchiuso la sua rinomata esperienza nell’ ambito della moda in una serie di formidabili progetti che riguardano l’ arredamento, l’ hotellerie e l’ epicureismo. Un’ armonia di segni, in cui la razionalità di suggestioni che richiamano alla mente il costruttivismo, i dettagli e la raffinatezza, che celebrano l’ arte del fare e il made in Italy splende nella collezione di componenti di arredo realizzata da Anna ed è protagonista di altre sue fantastiche iniziative.

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

Una di queste è il progetto di residenze di lusso, un’ idea che è molto di più di una hotellerie e riguarda la qualità di vita data dal sentirsi come a casa, soggiornando in un luogo che sollecita e accarezza molteplici sensi. Questo è il cuore di Villa Laetitia, una residenza che si trova a Roma, ubicata nei dintorni della nota area Prati, un edificio storico che risale ai primi anni del Novecento progettato dall’ architetto Armando Brasini. Ho molto apprezzato trovarmi in questo meraviglioso luogo e condividere con Anna un interludio epicureo a base delle delizie di “La Torre”, quali la famigerata “Patata interrata”, un superbo appetizer, realizzato dallo chef Danilo Ciavattini, in cui la patata si unisce al profumo del tartufo e di altri delicati aromi. Villa Laetitia ospita anche le creazioni di Anna, è una piccola, grande cattedrale di eleganza in cui andare e tornare.

AVF, the wine selection at the restaurant La Torre at Villla Laetitia, Rome, photo by N

AVF, the wine selection at the restaurant La Torre at Villla Laetitia, Rome, photo by N

 

La Torre restaurant at Villla Laetitia, Rome, photo by N

La Torre restaurant at Villla Laetitia, Rome, photo by N

 

La Torre restaurant at Villla Laetitia, Rome, photo by N

La Torre restaurant at Villla Laetitia, Rome, photo by N

In questa circostanza ho apprezzato anche un altro progetto di Anna, AVF, una selezione di vini italiani che portano le iniziali del suo nome. Questo progetto, consolidato insieme al marito Giuseppe Toscano, racchiude in sé un leitmotiv del suo lavoro: l’ eccellenza dei prodotti made in Italy, la genuinità e l’ artigianalità. Infatti sono stati selezionati 21 vini e distillati, risultato di storie di passione delle case vinicole che li hanno realizzati. Questi superbi vini – vini rossi e bianchi: il Barolo, Brunello di Montalcino, Chianti, Amarone il prosecco di Valdobbiadene e lo champagne di Alta Langa, il Soave, la Falanghina, il Gavi e Vermentino di Gallura, unitamente al Kerner, il mio preferito, al Riesling e altri ancora che sono stata lieta di assaporare – portano nomi insoliti come “Twill”, “Velvet”, “Spina di Pesce”, “Lamé” e altri che testimoniano il suo mondo, la sua vita e il suo lavoro trascorso nell’ atelier, immersa nella bellezza e sono disponibili esclusivamente on line. Un universo che parla di stile italiano nella sua versione più vibrante e del brillante estro di Anna Fendi.

Patata interrata, photo by N

Patata interrata, photo by N

The best tartare I have ever eaten, photo by N

The best tartare I have ever eaten, photo by N

Me, myself and I and my favourite dish, the tartare, photo by N

Me, myself and I and my favourite dish, the tartare, photo by N

 

Sweetness, photo by N

Sweetness, photo by N

 

Little sweetness, photo by N

Little sweetness, photo by N

Potrei spendere migliaia di parole per dipingere lei, la sua poderosa forza da creativa e da individuo, ma preferisco ricordare soltanto le parole di sua figlia Silvia che una volta mi ha detto: mia madre è sorprendente, ha un acuto senso del dettaglio e una notevole attitudine visiva, è capace di vedere come le cose possono essere, abbinarsi tra di loro, prima ancora che ciò sia stato fatto. Questo, uno dei suoi vari talenti, un valore che celebro.

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Anna Fendi on canvas at Villa Laetitia, Rome, photo by N

Anna Fendi on canvas at Villa Laetitia, Rome, photo by N

 

The Fendi sisters on canvas, photo by N

The Fendi sisters on canvas, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

Villa Laetitia, Rome, photo by N

Villa Laetitia, Rome, photo by N

 

La Torre wine bar at Villa Laetitia, Rome, photo by N

La Torre wine bar at Villa Laetitia, Rome, photo by N

 

La Torre wine bar at Villa Laetitia, Rome, photo by N

La Torre wine bar at Villa Laetitia, Rome, photo by N

 

Anna Fendi at the La Torre wine bar, Rome, photo by N

Anna Fendi at the La Torre wine bar, Rome, photo by N

 

www.villalaetitia.com

AVF, a selection of wines curated by Anna Venturini Fendi

Alamaro(Kerner wine) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

Epicureanism as lifestyle talking about refinement, craftsmanship, taste and made in Italy, an alchemy that features in the life and creativity of Anna Venturini Fendi, her continuous work of research which is successfully made concrete in one of the projects she recently launched: AVF, a selection of wines. This project has developed by her along with Pino Tedesco in collaboration with the wine taster Michelangelo di Toma and includes a series of renowned autochthon vine varieties from Italy. Red wines, white wines, a rosé wine, prosecco, sparkling wine and spirits complete her smashing selection. Twill (Amarone della Valpolicella Superior), Bolero (Barolo), Negligè (Brunello di Montalcino), Velvet (Classic Chianti), Voile(Gavi), Spina di Pesce (the best Soave wine I ever drank), Lamé (Prosecco), Decolleté (Sparkling wine) are some of the catchy wines’ names that talk about textures, elegance and reveals an enchanting experience. I recently has pleased of tasting them in Rome at the wine-bar of Villa Laetitia – another project connected to the hotellerie by Anna I will tell you about soon – and discover they feature a high quality and a reasonable price. Being devoted to the flavors from South Tyrol and to a wine, the Kerner, it has been a double delight to enjoy Alamaro, the Kerner wine being part of AVF selection and discover its highly aromatic and at the same time natural flavor which is not intensified by the use of barrique as it often is impressed on those kind of wines. Another amazing interlude – for one like me who usually does not like the rosé wine – has been Fard, rosé wine made of wine varieties from Troy, area of Asia. My wine tasting ended with Acquae vitae, the spirito d’ uva, a spirit embodying a fruity taste, being lightly alcoholic and ideal to be used as a base to create cocktails or to be served at the end of meal with pastries. A selection to discover and enjoy which will be also presented along with the other creations by Anna Venturini Fendi during Bucolica 2014, an exhibition event which will be held from 23rd to 25th May in Vaprio D’ Adda, in the area of Bergamo, a not be missed happening to discover and appreciate Epicurean suggestions and the culture of taste by Anna Venturini Fendi.

L’ EPICUREISMO COME STILE DI VITA: AVF, LA SELEZIONE DI VINI DI ANNA VENTURINI FENDI

Spina di pesce(Soave), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Spina di pesce(Soave), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

L’ epicureismo come stile di vita che parla di raffinatezza, artigianalità, gusto e made in Italy, un’ alchimia protagonista della vita e della creatività di Anna Venturini Fendi, del suo continuo lavoro di ricerca che è felicemente concretizzato in uno dei progetti da lei recentemente lanciati: AVF, una selezione di vini. Questo progetto è stato consolidato da lei insieme a Pino Tedesco in collaborazione del wine taster Michelangelo di Toma ed include una serie di rinomati vitigni autoctoni italiani. Vini rossi, vini bianchi, un vino rosé, il prosecco, il vino spumante e distillati completano la sua formidabile selezione. Twill (Amarone della Valpolicella Superiore), Bolero (Barolo), Negligè (Brunello di Montalcino), Velvet (Chianti Classico), Voile(Gavi), Spina di Pesce (il migliore Soave che abbia mai bevuto), Lamé (Prosecco), Decolleté (vino spumante) sono alcuni degli accattivanti nomi dei vini che evocano textures, eleganza e rivelano un’ esperienza avvolgente. Ho avuto di recente il piacere di degustarli a Roma presso il wine-bar di Villa Laetitia – un’ altro progetto di Anna legato all’ hotellerie di Anna di cui presto parlerò – e scoprire che hanno un’ alta qualità e un prezzo ragionevole. Essendo devota ai sapori del Sud-Tirolo e ad un vino, il Kerner, è stato un doppio piacere gustare Alamaro, il vino Kerner che fa parte della selezione e scoprire il suo sapore altamente aromatico e al tempo stesso naturale, non essendo esasperato dall’ uso della barrique come sovente è impresso in questi tipi di vini. Un’ altro sorprendente interludio – per una come me che solitamente non apprezza il vino rosé – è stato Fard, vino rosé fatto di vitigni provenienti da Troia, area dell’ Asia Minore. La mie degustazione di vino si è conclusa con Acquae vitae, lo spirito d’ uva, un distillate che racchiude un sapore fruttato, è moderatamente alcolico ed è ideale come base per cocktail o a fine pasto, per accompagnare i dolci. Una selezione da scoprire e apprezzare che sarà anche presentata unitamente alle altre creazioni di Anna Venturini Fendi durante Bucolica 2014, un evento espositivo che si terrà dal 23 al 25 maggio 2014 a Vaprio D’ Adda, nei dintorni di Bergamo, un evento imperdibile per scoprire e apprezzare suggestioni epicuree e la cultura del gusto di Anna Venturini Fendi.

Voile(Gavi), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Voile(Gavi), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Decolleté (Sparkling wine) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Decolleté (Sparkling wine) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Lamé(Prosecco), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Lamé(Prosecco), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Fard (Rosé wine), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Fard (Rosé wine), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Bolero(Barolo) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Bolero(Barolo) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Negligé( Brunello di Montalcino) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Negligé( Brunello di Montalcino) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Twill (Valpollicella Superior) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Twill (Valpollicella Superior) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Velvet (Classic Chianti) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Velvet (Classic Chianti) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Aqua Vitae (spirit), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Aqua Vitae (spirit), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

AVF, the selection of wines curated by Anna Venturini Fendi along with the other creations she made at the Rome Villa Laetitia

AVF, the selection of wines curated by Anna Venturini Fendi along with the other creations she made at the Rome Villa Laetitia

 

Anna Venturini Fendi along with the wines she selected, in Rome,  at the wine-bar of Villa Laetitia, photo by N

Anna Venturini Fendi along with the wines she selected, in Rome, at the wine-bar of Villa Laetitia, photo by N

 

 

www.annafendivini.it

 

 

 

 

 

 

 

 

 

AVF

“Less is more”, quotation concerning the idea of elegance asserted yesterday by Lord George Bryan Brummel – iconic dandy, well known as “The Beau” -, makes me think about the sophisticated elegance of furnishing made by AVF, brand created by the charismatic Anna Venturini Fendi, presented during the latest edition of Floracult, suggestive event created by the bright Ilaria Venturini Fendi which was recently held in Rome at I Casali Del Pino. Here I enjoyed the furnishing created by the designer including sofas, beds, magnificent lamps and tables made of iron, wood, copper, leather, glass – as the magnificent glass tables of whose structure is made of ancient working copper siphons – along with wonderful accessories as vases, dinner sets, leather and fur quilts, depicting an idea of furnishing interiors under the sign of a refined and catchy aesthetics, creating airy and comfortable interiors. The collection presented by the creative features in another smashing project launched by her, celebrating the art of design and creativity, the residency Villa Laetitia in Rome. The magnificent villa, placed in the area of Rome historical centre, ideated by Arturo Brassini in the early Nineties, thought as a permanent show-room, inspired to the idea of “making home”, affords the efficiency of a structure to welcome the guests, exhibits and also gives the chance of purchasing the furnishings that accompany the pleasant stay at Villa Laetitia. The new concept of fashion design hotellerie ideated by Anna Venturini Fendi has also another awesome location, placed in the picturesque Ponza. Two enchanting places to stay, a precious suggestion for all the ones who consider elegance as lifestyle.

AVF, LA SOFISTICATA ELEGANZA DEGLI ARREDI DI ANNA VENTURINI FENDI A FLORACULT

AVF

“Il meno é più “, frase che si riferisce all’idea di eleganza affermata ieri da Lord George Bryan Brummel – iconico dandy, noto come “Il Beau” -, mi fa pensare alla sofisticata eleganza degli interni realizzati da AVF, brand creato dalla carismatica Anna Venturini Fendi, presentati in occasione di Floracult, suggestivo evento creato dalla brillante Ilaria Venturini Fendi che si è recentemente tenuto a Roma presso I Casali Del Pino. Ivi ho apprezzato i componenti d’arredo e oggetti di design creati dalla designer che includono poltrone, sedie, letti, lampade e tavoli realizzati in ferro, legno, rame, pelle, vetro – quali I magnifici tavoli in vetro la cui struttura é realizzata da antichi sifoni di rame funzionanti – unitamente a meravigliosi accessori quali vasi, servizi da tavola, coperte in pelle e pelliccia che dipingono un’idea di arredare gli ambienti all’insegna di una raffinata e accattivante estetica, creando ambienti ariosi e confortevoli. La collezione presentata dalla creativa è protagonista di un altro formidabile progetto da lei  lanciato che celebra l’ arte del deisgn e la creatività, la residenza Villa Laetitia a Roma. La magnifica villa, situata nei dintorni del centro storico di Roma, ideata da Arturo Brassini nei primi anni del Novecento, pensata quale show-room permanente, ispirata all’idea di fare casa, offre l’efficienza di un struttura che accoglie gli ospiti, espone e dà anche la possibilità di acquistare gli arredi che accompagnano il felice soggiorno a Villa Laetitia. Il nuovo concept di fashion design hotellerie ideato da Anna Venturini Fendi ha anche un’altra fantastica location da apprezzare, situata nella pittoresca Ponza. Due luoghi incantevoli in cui stare, un prezioso suggerimento per tutti coloro che considerano l’eleganza uno stile di vita.

 

AVF

AVF

www.villalaetitia.com