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photo by N

photo by N

Sharing and activism in the name of fashion, this is a call to act for all the ones who think Made in Italy is a source of culture and productivity. To join with me it’s very simple, take a picture, a selfie, like I did to assert “I am with Altaroma” and post it on Instagram and Facebook. Dear FBFers, you are asking: why? That is part of the digital campaign “# IostoconAltaroma” to support Altaroma – event promoting young creativity made in Italy and presenting fashion in its vibrant alchemies with art, craftsmanship and design, showcasing also the works by the students from the fashion schools – and the work done until now by this public institution. It has spent many years and alternated different presidencies ( headed yesterday by Nicoletta Fiorucci and now by Silvia Venturini Fendi) that have driven fashion, the haute fashion existing in Italy and having in Rome its main house to a work of relaunch and renewal, connected to contemporary fashion, art and craftsmanship, precious mastership which is very thriving in Rome.

It exists the concrete risk all was done until now to promote and showcase the Made in Italy internationally could be deleted and a city, Rome, the capital of Italy, bringer of a legendary past and many experiences on the art of making, falls again into the darkness, oblivion. That is not fair and offences all of the people working, very much and good, in this realm. It’s a modest action what I am asking you for, but modest actions, ideas, value produce big changes, that is what I am wishing for. This is a spontaneous reaction to the news I knew some days ago. I discovered the Winter edition of Altaromawhich should be held from 24th to 27th January 2015 – could be shelved “due to the lack of decisions from the partners concerning the annual contribute”( as it was written in the press release which has informed me of this fact). The lack of funds is an issue in Italy, unfortunately experienced by many productive realms, due to a crisis which is hard to cross, along with other pathologies, the diabolical cocktail made of policy, its corruption and mafia, as it evidences the latest news regarding the City of Rome and the operation “Mafia Roma”.

That exists unfortunately, but it’s not the only Italy existing, there is an Italy working and dreaming of a better Italy, a Country welcoming its citizens, instead of making them escape abroad to look for a chance to express their skills. At this time there are a lot of Italians living in Italy, facing with the problems due to the crisis and working, giving their contribution to change this status quo. And fashion is one of its most productive areas. Industries, companies, institutions as Altaroma are currently bringers of productivity and give a big contribution to Italy in terms of GNP. GNP is not all, as it has evidenced yesterday by Adriano Olivetti and the development of his company (from which it has arisen a model of company “The Olivetti model”, which was successfully implemented as a whole by the Food company Ferrero known worldwide for its celebrated “Nutella”, a company which was not victim of the negative effects arising from the crisis). “There is beyond the apparent rhythm “- as he asserted – “something more fascinating, a destination, a vocation also in the life of a company”. That something more is made of values. Spiritual values that are more precious of GNP, though it needs. Fashion is a productive field and embodies different values that were the purposes got by Altaroma as the culture of fashion, the support of emerging creativity and the synergies between high fashion and ready to wear, realms that give to work to many people and can give working to many other people. Fashion is a source, a source of productivity and culture. Thus I ask to myself why public institutions could delete what it was built until know, what made Rome more international and known?

The funds lack, but they can be raised. I am skeptical behind the public institutions’ myopia – even if they have recently, widely experienced generosity coming from privates. I am talking about the gala dinner of the exhibition “Bellissima”, organized in collaboration with Altaroma and in main partnership with Bulgari, which was held at MAXXI Museum giving rise and hosted a fund raising amounting to 600,000 Euros, resulting from the generosity of fashion which joined art to support a museum which is experiencing a hard time. It’s easy when the contributes come from the private entities, but it becomes hard when it regards public institutions. I consider the absence of City of Rome’s officers which is a partner of Altaroma and never appeared at the meeting to fix the annual contribution – to the risk to miss a chance of developing and just break down, though I wish there is a positive change. Therefore it’s important you join with me and express your support to this campaign, spreading the word and paying attention to that. I also ask to my fellows, fashion bloggers and journalist for talking about that in order to avoid the news ends like those news, tragic news concerning Italy and its citizens, creating noises lasting for one day only. Thus please let’s do that, by sharing this post and/or writing other. Living in a Middle Age time, very dark, where everything, good and beautiful there is, breaks down, it’s important to fight against ignorance and inertia, reacting vertically to save culture and fashion.

IO STO CON ALTAROMA: SOSTENIAMO  LA CAMPAGNA DIGITALE #IOSTOCONALTAROMA!

photo by N

photo by N

Condivisione e attivismo nel nome della moda, questa è una chiamata all’ azione per tutti coloro che ritengono che il Made in Italy sia una fonte di cultura e produttività. Unirsi a me è molto semplice, scattare una foto, un selfie, come io stessa ho fatto, per affermare “Io sto con Altaroma” e postarla su Instagram e Facebook. Cari FBFers, vi state chiedendo: perché? Ciò fa parte della campagna digitale “# IostoconAltaroma” per sostenere Altaroma – evento che promuove la creatività emergente, il Made in Italy e presenta la moda nelle sue vibranti alchimie con l’ arte, l’ artigianalità e il design, esponendo anche i lavori degli studenti delle scuole di moda – e l’ opera che questa istituzione pubblica ha fatto finora. Sono passati tanti anni e si sono avvicendate diverse presidenze ( ieri alla guida di Nicoletta Fiorucci e da un paio di anni di Silvia Venturini Fendi) che hanno guidato la moda, l’ alta moda che esiste in Italia e ha a Roma la sua principale dimora verso un’ opera di rilancio e rinnovamento, legata alla  moda contemporanea, all’ arte e all’ artigianato, preziosa maestranza che è oltremodo fiorente a Roma.

Esiste il rischio concreto che tutto ciò che è stato fatto finora per promuovere ed esporre il Made in Italy a livello internazionale sia cancellato e che una città, Roma, la capitale d’ Italia, portatrice di un leggendario passato e copiose esperienze nell’ arte del fare, ricada nelle tenebre, nel dimenticatoio. Ciò non è giusto e offende tutta la gente che lavora, tanto e bene, in questo ambito. È un’ azione modesta quella ciò che vi sto chiedendo, ma le azioni modeste, le idee, i valori, producono grandi cambiamenti, questo, ciò che mi auguro. Questa è una reazione spontanea alle notizie di cui sono venuta a sapere giorni fa. Ho scoperto che l’ edizione invernale di Altaromache dovrebbe tenersi dal 24 al 27 gennaio 2015potrebbe essere congelata “in assenza di decisioni dei soci sul contributo annuale”( come era scritto nel comunicato stampa che mi informava dell’ accaduto). La mancanza di fondi è una problematica in Italia, sfortunatamente sperimentata da suoi vari ambiti produttivi a causa di una crisi che è difficile superare unitamente ad altre patologie, il cocktail diabolico fatto di politica, la sua corruzione e mafia, come si evince dalle ultime notizie che riguardano il Comune di Roma e l’ operazione “Mafia Roma”.

Ciò purtroppo esiste, ma non è l’ unica Italia che c’è, c’è un’ Italia che lavora e sogna un’ Italia migliore, un Paese che accoglie e valorizza i suoi cittadini, invece di farli fuggire via all’ estero a cercare un’ occasione per esprimere i loro talenti. In questo momento ci sono molti italiani che vivono in Italia, si confrontano con i problemi derivanti dalla crisi e lavorano, dando il loro contributo per cambiare questo status quo. E la moda è una delle sue aree più produttive. Industrie, aziende, istituzioni come Altaroma sono attualmente portatrici di produttività e danno un grande contributo all’ Italia in termini di PIL. Il PIL non è tutto, come è stato dimostrato ieri da Adriano Olivetti e dallo sviluppo della sua azienda (da cui è nato un modello aziendale “Il modello Olivetti” che è stato felicemente attuato per intero dall’ azienda alimentare Ferrero, nota in tutto il mondo per la sua celebre “Nutella”, un’ azienda che non è stata vittima degli effetti negativi derivanti dalla crisi). “C’è qualcosa al di là del ritmo apparente – come costui affermava – di più affascinante, una destinazione, una vocazione anche nella vita di un’ azienda”. Quel qualcosa in più è fatto di valori, i valori spirituali che sono molto più preziosi del PIL, anche se esso serve. La moda è un settore produttivo e racchiude in sé diversi valori che sono stati gli obiettivi raggiunti da Altaroma quali la cultura della moda, il sostegno alla creatività emergente e le sinergie tra alta moda e prêt à porter, ambiti che offrono lavoro a tante persone e che possono dar lavoro ad altrettante persone. La moda è una risorsa, una fonte di produttività e cultura. Perciò mi chiedo perché le istituzioni pubbliche potrebbero cancellare ciò che è stato costruito finora, ciò che ha reso Roma più internazionale e nota?

I fondi mancano, ma possono essere raccolti. Sono scettica dinanzi alla miopia delle pubbliche istituzioni – anche se esse stesse hanno recentemente, ampiamente sperimentato la generosità proveniente dai privati. Mi riferisco alla cena di gala per la mostra “Bellissima”, organizzata in collaborazione con Altaroma e in main partnership con Bulgari, che si é tenuta al Museo MAXXI ed ha ospitato una raccolta di fondi per il Museo pari a 600.000 Euro, derivante dalla generosità della moda che si è unita all’ arte per supportare un museo che sta vivendo un momento difficile. È facile quando i contributi provengono da organismi privati, ma diventa difficile quando si ha a che fare con le pubbliche istituzioni. Prendo in considerazione l’ assenza dei rappresentanti del Comune di Roma che è un socio di Altaroma e non si è mai presentato al meeting per fissare il contributo annuale – al rischio di perdere un occasione di sviluppo e fallire, benché speri che ci sia un cambiamento positivo. Pertanto è importante che vi uniate a me ed esprimiate il vostro sostegno a questa campagna, spargendo la parola e prestando attenzione a essa. Inoltre chiedo ai miei colleghi, fashion bloggers e giornalisti di parlarne al fine di evitare che la notizia faccia la fine di tante notizie, quelle notizie tragiche che riguardano l’ Italia e i suoi cittadini e creano rumore che dura soltanto un giorno. Fatelo,condividendo questo post e/o scrivendo altro. Vivendo in un’ epoca medioevale, oltremodo oscura in cui tutto ciò che di buono e bello esiste cade a pezzi è importante combattere l’ ignoranza e l’inerzia, reagendo verticalmente per proteggere la cultura e la moda.

www.altaroma.it

photo by N

photo by N

It’ s a modern day, a Sunday afternoon spent under the sign of fashion, high fashion and art. “To live with art”, categorical imperative of high fashion and Italy during the years 1945-1968. That is the core of “Bellissima. The Italy of high fashion 1945-1968”, exhibition opened on Sunday 30th November 2014 in Rome(where it was also held during the same day at the Auditorium della Musica the concert of legendary band of industrial music Einstuerzende Neubauten, a missed appointment) at the MAXXI Museum – running through 3rd May 2015 -, curated by Maria Luisa Frisa, Stefano Tonchi and Anna Mattirolo, organized in collaboration with Altaroma and Bulgari which is its main partner.

Roland Sejko, Simmetries of light Vol. III. courtesy Istituto Luce Cinecittà Srl

Roland Sejko, “Simmetries of light Vol. III”. Istituto Luce Cinecittà Srl, photo by N

Dresses by Germana Marucelli( Fall/Winter 1968-1969, courtesy Germana Marucelli archive),  and Roberto Capucci(1967, courtesy Roberto Capucci Archive) along with the artworks "Inter-ena-cubo", by Paolo Scheggi(1969, Carla and Cosimo Scheggi collection)

Dresses by Germana Marucelli( Fall/Winter 1968-1969, courtesy Germana Marucelli archive), and Roberto Capucci(1967, courtesy Roberto Capucci Archive) along with the artworks “Inter-ena-cubo”, by Paolo Scheggi(1969, Carla and Cosimo Scheggi collection), photo by N

Bulgari, the jewelry featuring in the "Snakes" collection(1965) Bulgari Heritage collection), photo by N

Bulgari, the jewelry featuring in the “Snakes” collection(1965) Bulgari Heritage collection), photo by N

Germana Marucelli( evening dress with bodice and belt in anodized aluminum, designed in collaboration with the artist Getulio Alviani, Alluminio collection, Spring/Summer 1969, private collection) and Emilio Pucci( lurex evening dress with jewelry clasp, Spring/Summer 1967, Emilio Pucci Archive), photo by N

Germana Marucelli( evening dress with bodice and belt in anodized aluminum, designed in collaboration with the artist Getulio Alviani, Alluminio collection, Spring/Summer 1969, private collection) and Emilio Pucci( lurex evening dress with jewelry clasp, Spring/Summer 1967, Emilio Pucci Archive), photo by N

Getulio Alviani, "Forma"(1961, private collection, Pescara), photo by N

Getulio Alviani, “Forma”(1961, private collection, Pescara), photo by N

A story of art and poetry, the story of a nation, the Italy and its creativity, also impressed in the pages of a wonderful book which is much more than a catalogue of an exhibition, it’s an anthological work, full of documents, signs and visions that reorganize and rebuild an age in a syncretic way, giving rise to a red drop with the ready to wear from the following decades, the demi-couture and the contemporary creative language. And Rome, city which yesterday gave rise to these many creative alchemies, open dialogues and blends between art, film and fashion, becomes today its witness. All happens in an afternoon and finally in a museum. An important signal of a renovated sharing between art and fashion, representing a new way, a necessary dialogue between institutions and consequently a rediscovered dignity of fashion – emancipated from the prejudices, often considered only as consumer goods – which is a discipline, a source of culture having the same rank of the visual arts (a dignity recognized from a long time elsewhere or rather in many worldwide museums), hosted now by the place where it must be: the museum.

Federico Forquet( silk Evening jumpsuit with sequins owned by Gioia Marchi Falck, about 1967-1968, Courtesy Galleria del Costume di Palazzo Pitti - Donazione Tirelli), photo by N

Federico Forquet( silk evening jumpsuit with sequins owned by Gioia Marchi Falck, about 1967-1968, Courtesy Galleria del Costume di Palazzo Pitti – Donazione Tirelli) and Galitzine(Evening Pyjama, made of fringed jersey with braiding, crystals and glass beads, Fall/Winter 1960-1961, Label: Irene Galitzine Rome; label: Neiman Marcus), photo by N

Tiziani, designed by Karl Lagerfeld (evening dress made of silk crêpon, embroidered with glass beads, owned by Catherine Spaak, Fall/Winter 1967/1968, courtesy Palazzo Pitti’s Galleria del Costume –Donazione Tirelli), photo by N

Tiziani, designed by Karl Lagerfeld (evening dress made of silk crêpon, embroidered with glass beads, owned by Catherine Spaak, Fall/Winter 1967/1968, courtesy Palazzo Pitti Costume Gallery –Donation by Tirelli), photo by N

Mila Schön, silk organza evening gown embroidered with medallions of pearls, rhinestones and sequins, Spring/Summer 1969, courtesy Fashion house Mila Schön’s Archive), photo by N

Mila Schön, (silk organza evening gown embroidered with medallions of pearls, rhinestones and sequins, Spring/Summer 1969, courtesy Fashion house Mila Schön’s Archive), photo by N

 Mila Schön (tulle evening dress, embroidered with beads, owned by Gioia Marchi Falck, Fall/Winter 1967-1968, courtesy  Palazzo Pitti  Costume Gallery- Tirelli donation), photo by N


Mila Schön (tulle evening dress, embroidered with beads, owned by Gioia Marchi Falck, Fall/Winter 1967-1968, courtesy Palazzo Pitti Costume Gallery- Donation by Tirelli), photo by N

Germana Marucelli(evening dress with sequins and silk embroidery from patterns by Pietro Zuffi, "Impero" collection, 1967, courtesy Germana Marucelli Archive) and Jole Veneziani (organza short dress embroidered with stripes, sequins and jais, Fall/Winter 1968-1969, courtesy Veneziani Archive), photo by N

Germana Marucelli(evening dress with sequins and silk embroidery from patterns by Pietro Zuffi, “Impero” collection, 1967, courtesy Germana Marucelli Archive) and Jole Veneziani (organza short dress embroidered with stripes, sequins and jais, Fall/Winter 1968-1969, courtesy Veneziani Archive), photo by N

It’s a present full of promises and energies, though it’s different from the past which exhibition tells about, from which it arises the modernity of signs, and emotions of the many stories impressed on the cloth. Shapes, spaces, colors and avant-garde suggestions, as well as craftsmanship tracing the DNA of Made in Italy and Italian fashion industry which is born yesterday as elitist and sartorial phenomenon. The couturier is the interpret and demiurge, decoding the suggestions coming from his time. Eternal works, iconic clothes, the ones by Germana Marucelli, Galitizine and Fontana Sisters, masterpieces of experimentation and irony as the lapin jumpsuit by Fendi, the dresses by Capucci and Emilio Schuberth show a fashion going beyond time. Architectures draw the femininity, made of matter, shape and colors becoming the references of exhibition. Black and white, cocktail and evening dresses, futuristic tensions and unusual lines. 80 are the clothes on show along with many accessories – including the celebrated creations by Roberta di Camerino, Gucci, Salvatore Ferragamo, Fragiacomo, Dal Cò -, the jewelry by Bulgari and fashion jewelry by Coppola and Coppo telling about this vibrant age and do that by using other channels of communications: contemporary art, film and photography.

Galitzine( silk shantung Pyjama with shirt fully embroidered  with gold leaves and glass crystals, trousers with the same polka dot embroidered motif, 1962, label: Irene Galitzine, Rome, courtesy Galitzine Archive), photo by N

Galitzine( silk shantung Pyjama with shirt fully embroidered with gold leaves and glass crystals, trousers with the same polka dot embroidered motif, 1962, label: Irene Galitzine, Rome, courtesy Galitzine Archive), photo by N

Catalogues and documents ft. in "Bellissima", photo by N

Catalogues and documents ft. in “Bellissima”, photo by N

Fragiacomo( 1960, courtesy Fragiacomo) and Cavallera(1950, Courtesy City of Venice Museums - Fortuny Museum- G. Pallavicini Collection), photo by N

Fragiacomo( 1960, courtesy Fragiacomo) and Cavallera(1950, Courtesy City of Venice Museums – Fortuny Museum- G. Pallavicini Collection), photo by N

Valentino ( tulle short evening dress featuring drapes giving rise to roses, Spring/Summer 1959, courtesy Valentino S.P.A.), photo by N

Valentino ( tulle short evening dress featuring drapes giving rise to roses, Spring/Summer 1959, courtesy Valentino S.P.A.), photo by N

Alberto Burri, "Rosso plastica"(1961, private collection), photo by N

Alberto Burri, “Rosso plastica”(1961, private collection), photo by N

A wide setup of documents tells on film about the atmospheres of age, emphasized by the movies of legendary filmmakers as Luchino Visconti – “Bellissima”, the movie he made, is the title of exhibition -, Federico Fellini, film documentaries and photography by Pasquale De Antonis, Federico Garolla and Ugo Mulas. The masterpieces by Lucio Fontana, Alberto Burri highlight the thematic areas of exhibition path. The red dress by Valentino is matched to a work by Alberto Burri, the optical patterns by Alberto Biasi dialogue with the dress by Germana Marucelli and many others, creating a dynamic path made of lines, curves, successful asymmetries and divagations, made concrete by the set design of exhibition, a metallic path being at the wide room of MAXXI hosting it at the second floor, made by the bright architects  Maria Giuseppina Grasso Cannizzo and Guido Schinklert, makers of an experiential path, subverting the limits of space of a sole room and making usable and light an exhibition path which otherwise could become very hard and less intelligible.

Alberto Burri, "Ferro"(1960, National Gallery of Modern Art, Rome), photo by N

Alberto Burri, “Ferro”(1960, National Gallery of Modern Art, Rome), photo by N

Simonetta(two-pieces cocktail dress, about 1955, courtesy Enrico Quinto and Paolo Tinarelli Collection), photo by N

Simonetta(two-pieces cocktail dress, about 1955, courtesy Enrico Quinto and Paolo Tinarelli Collection), photo by N

Me,myself and I along wiith Adrien Yakimov, photo by N

Me,myself and I along wiith Adrien Yakimov, photo by N

Emilio Schuberth(cocktail dress,  owned by Lucy D' Albert, about 1955, courtesy Enrico Quinto and Paolo Tinarelli Collection), photo by N

Emilio Schuberth(cocktail dress, owned by Lucy D’ Albert, about 1955, courtesy Enrico Quinto and Paolo Tinarelli Collection), photo by N

Marcello Mastroianni ft. in the movie "8 1/2" by Federico Fellini, photo by N

Marcello Mastroianni ft. in the movie “8 1/2” by Federico Fellini, photo by N

A motion featuring also in the mannequins by La Rosa, women – as it teaches the genius Diana Vreeland in her work as curator – and ideas on the move. Beauty and femininity, a complex talk, made of textures – as the fragments of cloths and embroideries by Fontana Sisters – and retraced by catalogues, magazines and a copious mail, precious documents telling about the relationships between the buyers, customers and ateliers, the rise of fashion industry, fashion show as event presenting and selling the fashion product (which happens for the first time on 22nd July 1952 in Florence at the Palazzo Pitti White Room).

Evening dresses by Roberto Capucci(“Azalea rosa”dress, Roberto Capucci, first show,  Florence Palazzo Pitti White Room, 1961,Archive of Roberto Capucci Foundation), Valentino(evening dress in hand-painted sillk satin, Spring/Summer 1968, courtesy Valentino S.P.A.) and Emilio Schuberth(evening gown in silk satin with silk embroidery and glass beads,1951, courtesy Gabriella Lo Faro Private collection), photo by N

Evening dresses by Roberto Capucci(“Azalea rosa”dress, Roberto Capucci, first show, Florence Palazzo Pitti White Room, 1961,Archive of Roberto Capucci Foundation), Valentino(evening dress in hand-painted sillk satin, Spring/Summer 1968, courtesy Valentino S.P.A.) and Emilio Schuberth(evening gown in silk satin with silk embroidery and glass beads,1951, courtesy Gabriella Lo Faro Private collection), photo by N

Video documenting "La settimana Incom( 1947), photo by N

Video documenting “La settimana Incom( 1947), photo by N

Botti Sisters(Evening dress in silk faille and rebrodè lace, 1957, courtesy Gabriella Lo Faro Private Collection) and Fontana Sisters(evening dress in damask silk with rose motifs and panel secured to the back, inspired by the traditional Japanese clothes, owned by Palma Bucarelli, 1957, courtesy Historical Archive of Micol Fontana Foundation), photo by N

Botti Sisters(evening dress in silk faille and rebrodè lace, 1957, courtesy Gabriella Lo Faro Private Collection) and Fontana Sisters(evening dress in damask silk with rose motifs and panel secured to the back, inspired by the traditional Japanese clothes, owned by Palma Bucarelli, 1957, courtesy Historical Archive of Micol Fontana Foundation), photo by N

Bulgari ( gold necklace with emeralds, rubies, sapphires and diamonds, 1967,  gold earrings with emeralds, rubies, sapphires and diamonds, 1967, "Melone" gold vanity case with diamonds, 1960, Bulgari Heritage Collection), photo by N

Bulgari ( gold necklace with emeralds, rubies, sapphires and diamonds, 1967, gold earrings with emeralds, rubies, sapphires and diamonds, 1967, “Melone” gold vanity case with diamonds, 1960, Bulgari Heritage Collection), photo by N

Bulgari,  photo by N

Bulgari, photo by N

A happening enriched by the performance of artist Vanessa Beecroft, known for her semiotic affiliation with the fashion world, who staged exclusively for the event VB74, a tableau vivant made of women wrapped by veils, depicting and looking into femininity, the being and its clothing. A cooled, stripped idea which becomes abstract and embodies that catchy aesthetics which made famous the artist. An art which represents itself and answers to the questions of being through the silence of body and matter, the veil, lights and shadows. A “staged” idea revealing the essence by itself.

VB74 by Vanessa Beecroft,  photo by N

VB74 by Vanessa Beecroft, photo by N

VB74 by Vanessa Beecroft,  photo by N

VB74 by Vanessa Beecroft, photo by N

VB74 by Vanessa Beecroft,  photo by N

VB74 by Vanessa Beecroft, photo by N

Vanessa Beecroft talking with the professor Monica Bolzoni, photo by N

Vanessa Beecroft talking with the professor Monica Bolzoni, photo by N

Essence of the non-existent, that being non-existent which represents the individual seen by Carmelo Bene, though it’s not obscene, out of the stage, but it is and stays in the stage for three hours, the duration of performance which was also held on 28th November at the MAXXI for the gala dinner of exhibition for the MAXXI’s fund-raising, event where generously fashion supported art, calling its most famous features along with a plethora of more and less famous personas, known in the socialite news sections who, happy and cash, contributed to the success of evening – widely told by the website Dagospia of brilliant and ironic journalist Roberto D’ Agostino -, a fund-raising amounting to about 600.000 Euros (for an institution which – as many others Italian museums is not very well -, suffering since months, circumstances which is often told by news, resulting from the moment of precariousness and uncertainty the culture in Italy, its country and people experience).

Fontana Sisters( embroideries on cloth, 1949, 1964, 1953, Historical Archive of Micol Fontana Foundation), photo by N

Fontana Sisters( embroideries on cloth, 1949, 1964, 1953, Historical Archive of Micol Fontana Foundation), photo by N

Fernanda Gattinoni( short evening dress in moiré silk with velved and satin, worn by Anna Magnani, 1951, evening cape in velvet with satin lining, worn by Anna Magnani, 1951, two pieces evening dress, trousers in marocain crêpe silk  and blouse in silk organza, work by Anna Magnani, 1956, Historical Archive Fernanda and Raniero Gattinoni), photo by N

Fernanda Gattinoni( short evening dress in moiré silk with velved and satin, worn by Anna Magnani, 1951, evening cape in velvet with satin lining, worn by Anna Magnani, 1951, two pieces evening dress, trousers in marocain crêpe silk and blouse in silk organza, work by Anna Magnani, 1956, Historical Archive Fernanda and Raniero Gattinoni), photo by N

Ava Gardner wearing the “Pretino” dress, (created for her by the Fontana Sisters, "Pretino" dress, 1955, courtesy Archive of Micol Fontana Foundation, Rome

Ava Gardner wearing the “Pretino” dress, (created for her by the Fontana Sisters, “Pretino” dress, 1955,
courtesy Archive of Micol Fontana Foundation, Rome

Salvatore Ferragamo( décolleté shoe made in glided kid, made for Marylin Monroe for the movie by Joshua Logan "Bus stop", 1967,  décolleté shoe in satin with rhinestones appliques and stiletto heel,owned by Marylin Monroe, 1958-1959, décolleté show made of crocodile leather created for Marilyn Monroe, 1958-1959, "Damigella" ankle boot in stretch brocade-effect silk fabric, created for Sophia Loren, 1957, "Madonna", closed-toe sandal with vamp bearing flowers embroidered in silk, glass beads and rhinestones, created for Sophia Loren, 1955, "Ranina" sandal with upper in Tavernelle lace and sequin appliqués, lining in transparent vinilite, flared  Louis XV heel, made for Anna Magnani, 1955, Courtesy Salvatore Ferragamo Museum), photo by N

Salvatore Ferragamo( décolleté shoe made in glided kid, made for Marylin Monroe for the movie by Joshua Logan “Bus stop”, 1967, décolleté shoe in satin with rhinestones appliques and stiletto heel,owned by Marylin Monroe, 1958-1959, décolleté show made of crocodile leather created for Marilyn Monroe, 1958-1959, “Damigella” ankle boot in stretch brocade-effect silk fabric, created for Sophia Loren, 1957, “Madonna”, closed-toe sandal with vamp bearing flowers embroidered in silk, glass beads and rhinestones, created for Sophia Loren, 1955, “Ranina” sandal with upper in Tavernelle lace and sequin appliqués, lining in transparent vinilite, flared Louis XV heel, made for Anna Magnani, 1955, Courtesy Salvatore Ferragamo Museum), photo by N

Mingolini Guggenheim, short evening dress in organza, owned by Silvana Pampanini, late 1960, Courtesy Palazzo Pitti Costume Gallery - Tirelli Donation) and Fausto Sarli ( short evening dress in fabric embroidered with pearls, Swarovski crystals and glass baguettes designed for Mina ft. in the "Studio Uno" TV program, mid-1960, courtesy Atelier Sarli Couture), photo by N

Mingolini Guggenheim, short evening dress in organza, owned by Silvana Pampanini, late 1960, Courtesy Palazzo Pitti Costume Gallery – Tirelli Donation) and Fausto Sarli ( short evening dress in fabric embroidered with pearls, Swarovski crystals and glass baguettes designed for Mina ft. in the “Studio Uno” TV program, mid-1960, courtesy Atelier Sarli Couture), photo by N

That is also a positive sign, I hope it’s the beginning of a new dialogue being more productive, deep and solid between the museums and the fashion world to develop in a long term period and build new ways, sow ideas looking at the culture as food for Italy and its minds, what makes us thinking, autonomous and free, a kind of food being necessary and universal. I also wish that is the first step for making a series of exhibitions on fashion that are – not set up sporadically and hopefully not set up in a sole, though it’s wide, room – set up in the Italian museums (telling that I think about the exhibition which during this year celebrated the Made in Italy in London, at the Victoria & Albert Museum and I also think about the new technologies to use to make more complete and understandably the tale of an exhibition).

UNA GIORNATA MODERNA: L’ INAUGURAZIONE DI “BELLISSIMA. L’ ITALIA DELL’ ALTA MODA 1945-1968” AL MUSEO MAXXI DI ROMA

Federico Garolla(two models wearing dresses by Valentino walking in steps of Central State Archive, Rome, 1958), photo by N

Federico Garolla(two models wearing dresses by Valentino walking in steps of Central State Archive, Rome, 1958), photo by N

Una giornata moderna, una domenica pomeriggio passata all’ insegna della moda, dell’ alta moda e dell’ arte. “Vivere con arte”, imperativo categorico dell’ alta moda e l’ Italia durante gli anni 1945-1968. Questo il cuore di “Bellissima”, mostra inaugurata domenica 30 novembre 2014 a Roma (in cui si è anche tenuto nello stesso giorno all’ Auditorium della Musica il concerto della leggendaria band di musica industrial Einstuerzende Neubauten, un appuntamento mancato) presso il MAXXI – che prosegue fino al 3 maggio 2015 -, curata da Maria Luisa Frisa, Stefano Tonchi e Anna Mattirolo, organizzata in collaborazione con Altaroma e Bulgari che ne è il main partner.

Emilio Schuberth(tulle dress, decorated with beads and sequins in floral motifs, worn by Gina Lollobrigida, about 1953, courtesy Gabriella Lo Faro Private Collection), photo by N

Emilio Schuberth(tulle dress, decorated with beads and sequins in floral motifs, worn by Gina Lollobrigida, about 1953, courtesy Gabriella Lo Faro Private Collection), photo by N

Fendi (Jumpsuit in black rabbit, with diagonally symmetric pattern, adorned with jewel buttons, chiffon and lace on the collar and wrists, Fall/Winter 1067-1968, Fendi Historical Archive) and Valentino (ensemble in cotton mikado, Spring/Summer 1966, courtesy Valentino S.P.A.), photo by N

Fendi (Jumpsuit in black rabbit, with diagonally symmetric pattern, adorned with jewel buttons, chiffon and lace on the collar and wrists, Fall/Winter 1067-1968, Fendi Historical Archive) and Valentino (ensemble in cotton mikado, Spring/Summer 1966, courtesy Valentino S.P.A.), photo by N

Hats and hairdresses by Clemente Cartoni (1950 and 1960, courtesy of Palazzo Pitti Costume Gallery -Tornabuoni-Lineapiù donation) and Gallia and Peter(turban in Zoagli silk velvet decorated with pearl and rhinestone embroidery, 1945, courtesy Gallia and Peter Milan), photo by N

Hats and hairdresses by Clemente Cartoni (1950 and 1960, courtesy of Palazzo Pitti Costume Gallery -Tornabuoni-Lineapiù donation) and Gallia and Peter(turban in Zoagli silk velvet decorated with pearl and rhinestone embroidery, 1945, courtesy Gallia and Peter Milan), photo by N

Fendi (mink coat, 1960, Fendi historical archive), photo by N

Fendi (mink coat, 1960, Fendi historical archive), photo by N

"Bellissima", fashion and the art by Lucio Fontana( "Concetto Spaziale - Attese (bianco e due tagli)" 1968, private collection, Rome), photo by N

“Bellissima”, fashion and the art by Paolo Scheggi (“Zone riflessse”, 1963,  National Gallery of Modern Art, Rome), photo by N

Paolo Scheggi “Zone riflesse”( 1963, National Gallery of Modern Art, Rome),

Una storia d’ arte e di poesia, la storia di una nazione, l’ Italia e della sua creatività, impressa anche nelle pagine di un libro che è più di un catalogo di una mostra,opera antologica da avere, colma di documentazioni, segni, visioni che riordinano e costruiscono un’ epoca in chiave sincretica, dando vita a un “fil rouge” con il prêt à porter dei decenni successivi, il demi-couture e il linguaggio creativo contemporaneo. E Roma, città che ha dato vita ieri a queste plurime alchimie creative, dialoghi aperti e contaminazioni tra arte, cinema e moda, ne diventa oggi la testimone. Accade tutto in un pomeriggio e finalmente in un museo. Un segnale importante di una rinnovata condivisione tra arte e moda, simbolo di una nuova strada, un necessitato dialogo tra istituzioni e conseguentemente una ritrovata dignità della moda – emancipata dai pregiudizi, sovente considerata unicamente quale bene di consumo -, la quale è una disciplina, una fonte di cultura di egual rango a quello delle arti visive(una dignità riconosciuta da tempo altrove ovvero in plurime istituzioni museali di tutto il mondo), ospite adesso del luogo in cui deve stare: il museo.

Enzo( dress, early 1960,  courtesy Enrico Quinto and Paolo Tinarelli collection) and Capucci ( Sculpture-dress in satin organza, Box line, 1958, courtesy Historical Archive of Roberto Capucci Foundation), photo by N

Enzo( dress, early 1960, courtesy Enrico Quinto and Paolo Tinarelli collection) and Capucci ( Sculpture-dress in satin organza, Box line, 1958, courtesy Historical Archive of Roberto Capucci Foundation), photo by N

Lucio Fontana( "Concetto Spaziale - Attese (bianco e due tagli)" 1968, private collection, Rome), photo by N

Paolo Scheggi “Zone riflesse”( 1963, National Gallery of Modern Art, Rome), photo by N

Giuseppe Capogrossi, "Superficie 294"( 1958, National Gallery of Modern Art, Rome), photo by N

Giuseppe Capogrossi, “Superficie 294″( 1958, National Gallery of Modern Art, Rome), photo by N

The magazines and documents ft. in "Bellissima", photo by N

The magazines and documents ft. in “Bellissima”, photo by N

Un presente ricco di promesse e di energie, di certo diverso dal passato che la mostra racconta, da cui però si evince l’ attualità di segni ed emozioni di tante storie impresse su tessuto. Forme, spazi, colori e suggestioni avveniristiche, ma anche artigianalità che traccia il dna del Made in Italy e dell’ industria della moda italiana che nasce ieri quale fenomeno elitario e sartoriale. Il couturier è l’ interprete e il demiurgo del suo tempo, decodifica in segni e visioni le suggestioni del suo presente. Opere immortali, abiti iconici, quelli di Germana Marucelli, Galitizine e delle Sorelle Fontana, capolavori di sperimentazione e di ironia come la tuta di lapin di Fendi, gli abiti di Capucci e di Emilio Schuberth, che testimonia una moda che va al di là del tempo. Architetture disegnano la femminilità fatta di materia, forma e colori che diventano i riferimenti della mostra. Il bianco e nero, gli abiti da cocktail e da gran sera, le tensioni futuristiche e le forme insolite. 80 sono gli abiti unitamente a plurimi accessori – che comprendono le celebri creazioni di Roberta di Camerino, Gucci, Salvatore Ferragamo, Fragiacomo, Dal Cò -, i gioielli di Bulgari e la bigiotteria di Coppola e Coppo che raccontano questa vibrante epoca e lo fanno avvalendosi di altri canali di comunicazione: l’ arte contemporanea, il cinema e la fotografia.

The catalogues and documents ft. in "Bellissima", photo by N

The catalogues and documents ft. in “Bellissima”, photo by N

Fontana Sisters( 1960, A.N.G.E.L.O Vintage Archive) and Mila Schön ( 1960, private collection), photo by N

Fontana Sisters( 1960, A.N.G.E.L.O Vintage Archive) and Mila Schön ( 1960, private collection), photo by N

 Pasquale De Antonis(1947), photo by N

Pasquale De Antonis(1947), photo by N

Roberta di Camerino( early and mid 1960. courtesy A.N.G.E.L.O. Vintage Archive), photo by N

Roberta di Camerino( early and mid 1960. courtesy A.N.G.E.L.O. Vintage Archive), photo by N

Un ampio apparato documentaristico racconta su pellicola le atmosfere di un epoca e le visioni, enfatizzate dal segno di leggendari registi quali Luchino Visconti – il cui film “Bellissima” è il titolo della mostra -, Federico Fellini, da documentari e dalle fotografie di Pasquale De Antonis, Federico Garolla e Ugo Mulas. I capolavori di Fontana, Burri enfatizzano le aree tematiche del percorso della mostra. L’ abito rosso di Valentino abbinato a un’ opera di Burri, i motivi optical di Alberto Biasi dialogano con l’ abito di Germana Marucelli e molti altri, creando un percorso dinamico, fatto di linee e curve, felici asimmetrie e divagazioni, concretizzate dal set design della mostra, un sentiero metallico presso la grande sala del MAXXI che la ospita al secondo piano, realizzato dai brillanti architetti Maria Giuseppina Grasso Cannizzo e Guido Schinklert, fautori di un cammino esperienziale che sovverte i limiti dello spazio ovvero di un’ unica sala e rende fruibile e lieve un percorso espositivo che altrimenti sarebbe potuto divenire oltremodo arduo e poco intellegibile.

Gucci ( Courtesy Gucci Archive), photo by N

Gucci ( courtesy Gucci Archive), photo by N

Alberto Fabiani(reversible wool day overcoat, Spring/Summer 1961, courtesy Enrico Quinto and Paolo Tinarelli Collection) and Pino Lancetti( Wool coat with silk liningm Spring/Summer 1965, City of Venice Museums Foundation- Fortuny Museum- G. Pallavicini Collection), photo by N

Alberto Fabiani(reversible wool day overcoat, Spring/Summer 1961, courtesy Enrico Quinto and Paolo Tinarelli Collection) and Pino Lancetti( Wool coat with silk liningm Spring/Summer 1965, City of Venice Museums Foundation- Fortuny Museum- G. Pallavicini Collection), photo by N

Magazines ft. in "Bellissima", photo by N

Magazines ft. in “Bellissima”, photo by N

Hats and hairdresses by Clemente Cartoni (1950 and 1960, courtesy of Palazzo Pitti Costume Gallery -Tornabuoni-Lineapiù donation) and Gallia and Peter(turban in Zoagli silk velvet decorated with pearl and rhinestone embroidery, 1945, courtesy Gallia and Peter Milan), photo by N

Hats and hairdresses by Clemente Cartoni (courtesy of Palazzo Pitti Costume Gallery -Tornabuoni-Lineapiù donation) and Gallia and Peter(courtesy Gallia and Peter Milan), photo by N

Un moto impresso anche nei manichini di La Rosa, donne – come insegna Diana Vreeland nelle vesti di curatrice – e idee in movimento. Bellezza e femminilità, un discorso complesso, fatto di molteplici textures – come i frammenti di tessuti e ricami delle Sorelle Fontana – e rievocate da cataloghi, riviste e da una fitta corrispondenza, preziosa documentazione che racconta i rapporti tra i buyer, i clienti e gli atelier, la nascita dell’ industria della moda, della sfilata quale evento di presentazione e vendita del prodotto moda (che avviene per la prima volta il 22 luglio 1952 a Firenze nella Sala Bianca di Palazzo Pitti).

Alberto Biasi (1964-1965, National Gallery of Modern Art), photo by N

Alberto Biasi (1964-1965, National Gallery of Modern Art), photo by N

Cocktail dress in silk twill with optical motifs, designed by teaming with Getulio Alviani, "Optical collection", Spring/Summer, 1965, courtesy Germana Marucelli Archive), photo by N

Cocktail dress in silk twill with optical motifs, designed by teaming with Getulio Alviani, “Optical collection”, Spring/Summer, 1965, courtesy Germana Marucelli Archive), photo by N

Lucio Fontana  "Concetto Spaziale - Attese (bianco e due tagli) -1968, private collection, Rome,- and Alberto Biasi (1964-1965, National Gallery of Modern Art), photo by N

Lucio Fontana
“Concetto Spaziale – Attese (bianco e due tagli) – 1968, private collection, Rome – and Alberto Biasi (1964-1965, National Gallery of Modern Art), photo by N

Valentino( silk evening pyjama, Spring/Summer 1966, courtesy Valentino S.P.A,) and Roberto Capucci, "Omaggio a Vasarely", sculpture-dress inspired by the artist's works with interwoven optical effect satin ribbons and ostrich feathers, 1965, Historical Archive of Roberto Capucci Foundation), photo by N

Valentino( silk evening pyjama, Spring/Summer 1966, courtesy Valentino S.P.A,) and Roberto Capucci, “Omaggio a Vasarely”, sculpture-dress inspired by the artist’s works with interwoven optical effect satin ribbons and ostrich feathers, 1965, Historical Archive of Roberto Capucci Foundation), photo by N

Un happening arricchito dalla performance dell’ artista Vanessa Beecroft, nota per le sue affiliazioni semiotiche con il mondo della moda, che ha messo in scena per l’ occasione VB74, un tableau vivant fatto di donne avvolte da veli che ritrae e indaga la femminilità, l’ essere e il suo vestimentum. Un’ idea refrigerata, scarnificata che diventa astratta e racchiude in sé quell’ accattivante estetica che ha reso famosa l’ artista. Un’ arte che rappresenta sé stessa e risponde agli interrogativi dell’ essere con il silenzio di corpo e materia, il velo, luci e ombre. Un concetto “staged” che svela in sé la sua essenza.

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

Me, myself and I along with Giampiero Mughini, photo by N

Me, myself and I along with Giampiero Mughini, photo by N

L’ essenza dell’ inesistente, di quell’ inesistente essente che rappresenta l’ individuo visto da Carmelo Bene, che però non è osceno, fuori scena, ma è e resta in scena per tre ore, durata della performance che si è tenuta anche il 28 novembre al Maxxi in occasione della cena di gala della mostra per la raccolta fondi del MAXXI, evento in cui la moda ha generosamente sostenuto l’ arte, chiamando a sé i suoi più famosi protagonisti unitamente a una pletora di personaggi più e meno noti nelle cronache mondane che, felici e contanti, hanno contribuito al successo della serata – ampiamente raccontata dal sito web Dagospia del brillante e ironico giornalista Roberto D’ Agostino -, una raccolta fondi pari a circa 600.000 Euro (per una istituzione che – come tante altre istituzioni museali italiane – non versa in condizioni felici, soffrendo da mesi, circostanza raccontata da cronache giornalistiche, per il periodo di precarietà e incertezza in cui versa la cultura in Italia, la stessa nazione e la sua popolazione).

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

Stefano Tonchi and Maria Luisa Frisa talking with a friend, photo by N

Stefano Tonchi and Maria Luisa Frisa talking with a friend, photo by N

Anche questo è un segnale positivo, che spero sia l’ inizio di un nuovo dialogo più costruttivo, profondo e solido tra le istituzioni museali e il mondo della moda che si sviluppi nel lungo periodo e costruisca nuove vie, semini idee che guardino al lungo periodo e alla cultura, come nutrimento dell’ Italia e delle sue menti, ciò che ci rende pensanti, autonomi e liberi, una forma di cibo necessaria e universale. Mi auguro anche che questo sia il primo passo per realizzare una serie di mostre in materia di moda allestite – non più sporadicamente e sperabilmente non in un’ unica, seppur ampia, sala – nei musei italiani (dicendo ciò penso alla mostra che quest’ anno ha celebrato il made in Italy a Londra, presso il Victoria & Albert Museum e penso anche alle nuove tecnologie di cui dotarsi per render ancor più esaustivo e fruibile il racconto di una mostra).

Mila Schön,  coat in plain-weave double wool with intarsia inspired by Lucio Fontana's cuts, Spring/Summer 1969, courtesy Giorgio Schön) and Roberto Capucci, "Omaggio a Burri", georgette coat with applied wool elements, inspired by the artist's works, 1969, courtesy Historical Archive of Roberto Capucci Foundation), photo by N

Mila Schön, coat in plain-weave double wool with intarsia inspired by Lucio Fontana’s cuts, Spring/Summer 1969, courtesy Giorgio Schön) and Roberto Capucci, “Omaggio a Burri”, georgette coat with applied wool elements, inspired by the artist’s works, 1969, courtesy Historical Archive of Roberto Capucci Foundation), photo by N

Coppola and Toppo, photo by N

Coppola and Toppo, photo by N

Germana Marucelli( 1962. 1967-1968, courtesy Germana Marucelli Archive), photo by N

Germana Marucelli( 1962. 1967-1968, courtesy Germana Marucelli Archive), photo by N

 

www.fondazionemaxxi.it

Matthew Williamson

The Italian brand of jewelry and accessories Bulgari premiered during the Milan Fashion Week the exclusive Spring/Summer 2011 capsule collection of bags created by the British designer Matthew Williamson evoking a futuristic mood and featuring geometric lines, visionary prints, maxi jewels details and a palette of colors including blue, rose and green.

LA CAPSULE COLLECTION DI MATTHEW WILLIAMSON PER BULGARI

Matthew Williamson for Bulgari Spring/Summer 2011

Il brand italiano di gioielleria e accessori Bulgari ha presentato in anteprima in occasione di Milano Moda Donna l’esclusiva capsule collection di borse primavera/estate 2011 creata dal designer inglese Matthew Williamson che evoca un mood futuristico ed ha quale protagonisti linee geometriche, stampe visionarie, maxi dettagli gioiello ed una palette di colori che include il blu, rosa e verde.

www.bulgari.com

Julianne Moore for Bulgari

The natural, sophisticated elegance of the actress Julianne Moore features in the latest advertising campaign of the Italian jewelry and accessories brand Bulgari, where she appears nude along with lion puppies, presenting the new collection of “Lions” bags, available in different materials – as python and lamb – and colors.

JULIANNE MOORE PER  LA CAMPAGNA PUBBLICITARIA “ECCENTRIC CHARISMA” DI BULGARI

Julianne Moore for Bulgari

La naturale, sofisticata eleganza dell’attrice Julianne Moore è protagonista dell’ultima campagna pubblicitaria del brand di gioielleria e accessori italiano Bulgari in cui appare nuda unitamente a piccoli cuccioli di leoni e presenta la nuova collezione di borse “Leoni”, disponibile in diversi materiali – quali pitone e capretto – e colori.

www.bulgari.com

"Isabella Rossellini" bag by Bulgari & Isabella Rossellini

It arises from a successful collaboration between the jewellery and accessories brand Bulgari and the inspiring muse actress, filmmaker and model Isabella Rossellini the bag “Isabella Rosellini”, expressing unique elegance under the sign of sobriety of artist: soft lines and materials join to the retro suggestion of precious details, the locks made of glaze and semiprecious stones. The bag is available in three different colors. A new fetish evoking a timeless elegance.

L’ELEGANZA SENZA TEMPO DELLA BORSA “ISABELLA ROSELLINI” DI BULGARI & ISABELLA ROSSELLINI

"Isabella Rossellini" bag by Bulgari & Isabella Rossellini

Nasce da una felice collaborazione tra il brand di gioielleria ed accessori Bulgari la musa ispiratrice attrice, regista e modella Isabella Rossellini la borsa “Isabella Rosellini” che esprime l’eleganza unica all’insegna della sobrietà dell’artista: linee e materiali morbidi si uniscono alle suggestioni retrò dei preziosi dettagli, le chiusure in smalto e pietre semipreziosi. La borsa è disponibile in tre diversi colori. Un nuovo feticcio che evoca un’eleganza senza tempo.

"Isabella Rossellini" bag by Bulgari & Isabella Rossellini

"Isabella Rossellini" bag by Bulgari & Isabella Rossellini

"Isabella Rossellini" bag and Isabella Rossellini, photo by Fabrizio Ferri

www.bulgari.com

Bulgari B. Zero 1 collection by Anish Kapoor

Bulgari, celebrated Italian brand of jewellery, launches during these days its new web site, based on user experience idea -where it will be showcased the new Special edition ring of B. Zero 1 collection, designed by artist Anish Kapoor, a smashing collaboration told by a behind the scene video. In fact every user will have the chance of giving its contribution in order to create“The wish sculpture”, a collective work of digital art.

IL NUOVO MONDO VIRTUALE DI BULGARI, GIOIELLI ALL’INSEGNA DELL’ARTE

Bulgari, B. Zero 1 collection designed by Anish Kapoor

Bulgari, celebre brand italiano di gioielleria, lancia in questi giorni il suo nuovo sito web che si basa sull’idea della sperimentazione da parte dello user. Ivi sarà esposto il nuovo anello Special edition della collezione B. Zero 1, disegnato dall’artista Anish Kapoor, una formidabile collaborazione raccontata da un video dietro le quinte. Ogni user infatti avrà la possibilità di offrire il suo contributo per creare The wish sculpture”, un’opera collettiva di arte digitale.

www.bethefirstoknow.bulgari.com

www.bulgari.com

Bulgari, B. Zero 1 collection, ring in 18 ct white gold with round brilliant cut diamond and ring in 18 ct white gold with round brilliant cut diamond and pave diamonds.

Bulgari, legendary Italian brand of jewellery, accessories and also luxury hotels and resorts, celebrates the tenth anniversary from launch of B.zero1 rings and jewels collection – become the icon of brand – with a new website, a new collaboration with the celebrated sculptor Anish Kapoor interpreting the glamour of brand in its latest advertising campaign.

UN PREZIOSO ANNIVERSARIO, BULGARI FESTEGGIA LA COLLEZIONE B.ZERO1

Bulgari, B.Zero 1 collection, diamond ring

Bulgari, leggendario brand italiano di gioielleria ed anche di hotellerie di lusso, celebra il decimo anniversario dal lancio della collezione di anelli e gioielli B.zero1 – divenuta un’icona del marchio – con un nuovo sito web, una nuova collaborazione con il celebre scultore Anish Kapoor che interpreta il glamour del brand nella sua ultima campagna pubblicitaria.

Bulgari, B.Zero 1 collection, one band white gold ring

http://it.bethefirstoknow.bulgari.com

www.bulgari.com