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Orsorama, photo by N

Orsorama, photo by N

I recently visited along with my friend and companion of Epicurean interludes – thinking the delights, energies and suggestions have to be shared – Andy Fluon (eclectic individual who is the founder of art collective and music band Fluon, visual artist, singer and DJ) the concept store and art gallery Orsorama, placed in Milan, in Via dell’ Orso 14, in the area of Brera. Here I saw Matteo Bonelli, its bright and visionary creator, who gave rise to a place, a vibrant cathedral showcasing and selling artworks, clothing, accessories – ties, jewelry and scarves – and furniture connected to a specific theme, based on religion and its symbolism – as it appears in “Cult fiction“, the new exhibition -, reinterpreted under the sign of new-pop. But Orsorama it’s much more than this, as it also successfully makes concrete a new way of making fashion, closely connected to a concept arising from artworks. In fact the patterns featuring in the artworks that are exhibited are impressed in the t-shirts, scarves and pillows, limited editions that join the best Italian craftsmanship, high-end materials, a catchy design and an excellent manufacture, giving rise to luxury products. The most bright evidence of all that is the collection of scarves, a luxury product which is extremely contemporary, by Svetlana Schmidt, a genuine genius of textile printing, as it arises from her work talking about surreal suggestions, where pop visions combine to the holy imagery. Orsorama is a place to visit, to come back and enjoy art and fashion dialoguing between themselves.

ARTE & MODA A MILANO: LA MIA VISITA AL CONCEPT STORE & GALLERIA D’ ARTE ORSORAMA

Orsorama, photo by N

Orsorama, photo by N

Ho recentemente visitato insieme al mio amico e compagno di intermezzi epicurei – pensando che piaceri, energie e suggestioni siano da condividere – Andy Fluon (eclettica individualità che é il fondatore del collettivo artistico e band Fluon, artista, cantante e DJ) il concept store e galleria d’ arte Orsorama, sita a Milano, in Via dell’ Orso 14, nei dintorni di Brera. Ivi ho incontrato Matteo Bonelli, il suo brillante e visionario creatore che ha dato vita a un luogo, una vibrante cattedrale che espone e vende opere d’ arte, abbigliamento, accessori – cravatte, gioielli e foulard – e componenti di arredo legati a un tema specifico che si basa sulla religione e la sua simbologia – come appare in “Cult fiction”, la nuova mostra, reinterpretata all’ insegna dell’ arte neo-pop. Ma Orsorama è molto più di questo, poiché concretizza felicemente anche un nuovo modo di fare moda, strettamente connesso all’ arte. Infatti i motivi protagonisti delle opere d’ arte esposte sono impressi in t-shirt, foulard e cuscini, edizioni limitate che uniscono la migliore artigianalità, materiali di alta qualità, un design accattivante e una manifattura di eccellenza, dando vita a prodotti di lusso. La più lampante dimostrazione di tutto ciò è la collezione di foulards, un prodotto di lusso estremamente contemporaneo, di Svetlana Schmidt, un autentico genio della stampa su tessuto, come risulta dalla sua opera che parla di suggestioni surreali in cui visioni pop si fondono con l’ immaginario sacro. Orsorama, un luogo da visitare, in cui tornare e apprezzare arte e moda che dialogano tra di loro.

Orsorama, photo by N

Orsorama, photo by N

Orsorama, photo by N

Orsorama, photo by N

Orsorama, photo courtesy of Orsorama

Orsorama, photo courtesy of Orsorama

 

Vesper for Orsorama, photo courtesy of Orsorama

Vesper for Orsorama, photo courtesy of Orsorama

 

Vesper for Orsorama, photo courtesy of Orsorama

Vesper for Orsorama, photo courtesy of Orsorama

 

Orsorama, photo by N

Orsorama, photo by N

 

Orsorama, photo by N

Orsorama, photo by N

 

Silk pillow Felipe Cardeña for Orsorama, photo courtesy of Orsorama

Silk pillow Felipe Cardeña for Orsorama, photo courtesy of Orsorama

 

Orsorama, photo by N

Orsorama, photo by N

Svetlana Schmidt showing me a smashing silk pillow representing an artwork which features at Orsorama, photo by N

Svetlana Schmidt showing me a smashing silk pillow representing an artwork which features at Orsorama, photo by N

Orsorama, photo by N

Orsorama, photo by N

 

Foulard Kabbalah by Svetlana Schmidt, photo courtesy of Orsorama

Foulard Kabbalah by Svetlana Schmidt, photo courtesy of Orsorama

 

The real ex-votos from the fishermans who saved their life during a storm at Orsorama, photo by N

The real ex-votos from the fishermans who saved their life during a storm at Orsorama, photo by N

A fun detail embodied in the t-shirt by Vesper for Orsorama, photo by N

A fun detail embodied in the t-shirt by Vesper for Orsorama, photo by N

The marvelous scarf by Svetlana Schmidt, photo by N

The marvelous scarf by Svetlana Schmidt, photo by N

 

Scarf "Madonna in glitter" by Svetlana Schmidt, photo courtesy of Orsorama

Scarf “Madonna in glitter” by Svetlana Schmidt, photo courtesy of Orsorama

 

Scarf Eye of Providence by Svetlana Schmidt, photo courtesy of Orsorama

Scarf Eye of Providence by Svetlana Schmidt, photo courtesy of Orsorama

 

Scarv "Crosses" by Svetlana Schmidt, photo courtesy of Orsorama

Scarv “Crosses” by Svetlana Schmidt, photo courtesy of Orsorama

 

Matteo Bonelli, me and Andy at Orsorama, photo by Svetlana Schmidt

Matteo Bonelli, me and Andy at Orsorama, photo by Svetlana Schmidt

Matteo Bonelli, Andy and me at Orsorama, photo by Svetlana Schmidt

Matteo Bonelli, Andy and me at Orsorama, photo by Svetlana Schmidt

 

www.orsorama.com

San Carlo

San Carlo

The renowned Turin concept-store San Carlo focused since 1973 on search and innovation, recently celebrated its fortyieth birthday by opening of two new spaces, over 1000 quarter meters placed in Piazza San Carlo n. 167 and 201, designed by the architect Roberto Baciocchi. A space hosting celebrated brands and the other focusing on the search for emerging fashion designers, resulting from the work by Giorgina Siviero – President of the holding -, a leitmotiv of San Carlo’s philosophy. San Carlo “evolves” and brings the new concept of brand in the non-place which is the web by the new website www.sancarlodal1973.com, including the e-boutique, telling about the mission of boutique, its search and showcase of new trends. The website changed its look and contents, featuring also the online magazine “Evolving”, embodying unseen editorial contents about fashion, art, design and literature, including editorials about the fashion designers’ stories (Shop the Story), the pictures of the most catchy dresses (This week we love), areas focused on the accessories (Accessory Mood), the total look (San Carlo Selection) and it is enriched by contributes from bloggers, art critics and authors as Luca Beatrice in order to give a new vision of the search connected to fashion. A laudable project under the sign of fashion and its culture to explore and showcase this realm, embodying and successfully making concrete that contemporary marketing idea ( coming from the Cluetrain manifesto) which considers the market as a conversation and shopping as a multi-sensorial experience and requests many connections to culture, visions and suggestions concerning it.

L’ EVOLUZIONE DELLA BOUTIQUE SAN CARLO DI TORINO NEL NOME DELLA MODA E DELLA SUA CULTURA

San Carlo

San Carlo

Il rinomato concept-store di Torino San Carlo dedito dal 1973 alla ricerca e innovazione, ha recentemente celebrato il suo quarantesimo compleanno aprendo due nuovi spazi, più di 1000 metri quadri ubicati in Piazza San Carlo n. 167 e 201, progettati dall’ architetto Roberto Baciocchi. Uno spazio che ospita celebri space e l’ altro dedito alla ricerca di fashion designers emergenti, risultato dell’ opera di Giorgina Siviero – Presidente della holding -, un leitmotiv della filosofia di San Carlo. San Carlo “evolve” e porta il nuovo concept del brand nel non-luogo che è il web mediante il nuovo sito web www.sancarlodal1973.com che include la e-boutique, racconta la mission della boutique, la sua ricerca ed espone i nuovi trends. Il website cambia il suo look e i suoi contenuti, avendo anche quale protagonista il magazine online “Evolving” che racchiude in sè contenuti editoriali su moda, arte, design e letteratura, include editoriali sulle storie dei fashion designers stories (Shop the Story), le immagini degli abiti più accattivanti (This week we love), aree dedicate agli accessori (Accessory Mood), al total look (San Carlo Selection) ed è arricchito dai contributi d  bloggers, critici d’ arte e scrittori quali Luca Beatrice al fine di offrire una nuova visione della ricerca legata alla moda. Un lodevole progetto all’ insegna della moda e della sua cultura per esplorare ed esporre questo ambito, che racchiude in sè e concretizza felicemente quell’ idea del marketing contemporaneo ( proveniente dal Cluetrain manifesto) che considera il mercato una conversazione e lo shopping una esperienza multi-sensoriale e richiede plurimi collegamenti con la cultura, le visioni e le suggestioni a essa inerente.

San Carlo

San Carlo

 

San Carlo

San Carlo

san carlo 4

www.sancarlodal1973.com