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Bjorn Borg Spring/Summer collection 2015

Bjorn Borg Spring/Summer collection 2015

The Swedish brand Björn Borg – bringing the name of celebrated tennis player – yesterday presented the Spring/ Summer 2015 collection during the Stockholm Fashion Week. The idea of game becomes a celebration of individuality, love and fashion in the digital era between illusion and reality. The colored and fun sporty-chic suggestions by brand were emphasized by Bea Åkerlund(reminding me of Linda Perry from the band 4 non Blondes), creative show director where it starred models turned into avatars. The event, which featured the winner of Eurovision Song Contest Conchita Wurst, served as a teaser of Björn Borg “First Person Lover” computer game which will be released worldwide on January 2015 together with the Spring/Summer 2015 collection.

STOCKHOLM FASHION WEEK: UN GIOCO, AVATARS & LE DIVERTENTI SUGGESTIONI SPORTY-CHIC DI BJÖRN BORG

Bjorn Borg Spring/Summer collection 2015

Bjorn Borg Spring/Summer collection 2015

Il brand svedese Björn Borg – che porta il nome del celebre tennista – ha presentato ieri la collezione primavera/estate 2015 in occasione della Stockholm Fashion Week. L’ idea del gioco diventa una celebrazione dell’ individuo, dell’ amore e della moda nell’ era digitale tra illusione e realtà. Le colorate e divertenti suggestioni sporty- chic del marchio sono state enfatizzate da Bea Åkerlund (che mi ricorda Linda Perry della band 4 non Blondes), direttore creativo della sfilata in cui sono apparsi modelli trasformati in avatar. L’ evento, di cui è stata protagonista la vincitrice dell’ Eurovision Song Contest Conchita Wurst, ha fatto da teaser al video-gioco Björn Borg “First Person Lover” che sarà lanciato in tutto il mondo nel gennaio 2015 unitamente alla collezione primavera/estate 2015.

Bjorn Borg Spring/Summer collection 2015

Bjorn Borg Spring/Summer collection 2015

 

Bjorn Borg Spring/Summer collection 2015

Bjorn Borg Spring/Summer collection 2015

 

Models as avatars

Models as avatars

 

 

Bea Åkerlund and Conchita Wurst  wearing Björn Borg

Bea Åkerlund and Conchita Wurst wearing Björn Borg

 

 

James Lee, the Björn Borg  head of Design and Bea Åkerlund

James Lee, the Björn Borg head of Design and Bea Åkerlund

 

 

www.bjornborg.com

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

Baroque suggestions, a magic world featuring angels, fauns, satyrs and nymphs, devils and courtesans. All that is embodied in the work and life of Raja Schwahn-Reichmann, bright restorer, painter, sculptor and collector of antique costumes. The Viennese artist, awarded in 2009 for her work and her picturesque life with the Italian art Mantegna Prize, has successfully made concrete the Nietzschean imperative, making her life an artwork. Visiting the Milanese house of my dear friend Stephan Hamel, I recently ran into the marvelous decorative works she made and I had the chance to see and appreciate the transformations of di Raja, caught on photo. Elegance, irony, provocation, art and a detailed reconstruction and reinterpretation of atmospheres and ages is what shines in the work by this artist of whose name since many years is strictly connected to the Life Ball – charity event which is held in Vienna at the Rathausplatz, joins art, fashion and supports the fight against HIV – where Raja curates its set design. The works she made for 2014 Life Ball edition of whose theme is “the garden of delights giardino” will be seen tonight also via streaming by the Austrian TV channel OrftvThek which will broadcast the event featuring Conchita Wurst, Ricky Martin and for the first time a menswear fashion show, curated by L’ Uomo Vogue which will include celebrated names of fashion scene as Givenchy, Viktor & Rolf, Lanvin, Jean Paul Gaultier, Vivienne Westwood, Etro and Dsquared2. A not to be missed happening to enjoy art and fashion and the genius of Raja Schwahn-Reichmann.

L’ ARTE, ELEGANZA & IRONIA DI RAJA SCHWAHN-REICHMANN

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

Suggestioni barocche, un magico mondo di angeli, fauni, satiri e ninfe, diavoli e cortigiane. Tutto ciò è racchiuso nell’ opera e nella vita di Raja Schwahn-Reichmann, brillante restauratrice, pittrice, illustratrice, scultrice e collezionista di costumi d’ epoca. L’ artista viennese, insignita nel 2009 per il suo lavoro e la sua pittoresca vita del Premio di arte italiana Mantegna, ha felicemente concretizzato l’ imperativo nietzschiano, rendendo la sua vita un’ opera d’ arte. Visitando la dimora milanese del mio caro amico Stephan Hamel, recentemente mi sono imbattuta nelle sue meravigliose opere decorative e ho anche avuto modo di osservare e ammirare le trasformazioni di Raja, immortalate su fotografia. Eleganza, ironia, provocazione, arte e una minuziosa ricostruzione e reinterpretazione di atmosfere ed epoche è ciò che splende nell’ opera di questa artista il cui nome è da anni strettamente legato al Life Ball – evento di beneficienza che si tiene a Vienna presso la Rathausplatz, unisce arte, moda e supporta la lotta contro l’ HIV – di cui Raja cura le scenografie. I suoi lavori per l’ edizione 2014 del Life Ball, il cui tema è “il giardino dei piaceri”, saranno visibili stasera anche via streaming per il tramite della rete televisiva austriaca OrftvThek  che trasmetterà l’ evento di cui saranno protagonisti Conchita Wurst, Ricky Martin e per la prima volta una sfilata di abbigliamento uomo, curata da L’ Uomo Vogue che includerà celebri nomi della moda quali Givenchy, Viktor & Rolf, Lanvin, Jean Paul Gaultier, Vivienne Westwood, Etro e Dsquared2. Un evento imperdibile per apprezzare arte e moda e il genio di Raja Schwahn-Reichmann.

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

 

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

 

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

 

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

 

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

 

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

 

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

 

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

 

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

 

The atmospheres by Raja Schwahn-Reichmann

The atmospheres by Raja Schwahn-Reichmann

 

A detail of work by Raja Schwahn-Reichmann

A detail of work by Raja Schwahn-Reichmann

 

The transformations by Raja Schwahn-Reichmann

The transformations by Raja Schwahn-Reichmann

 

The transformations by Raja Schwahn-Reichmann

The transformations by Raja Schwahn-Reichmann

 

The transformations by Raja Schwahn-Reichmann

The transformations by Raja Schwahn-Reichmann

 

The decorative works by Raja Schwahn-Reichmann at the Stephan Hamel's house

The decorative works by Raja Schwahn-Reichmann at the Stephan Hamel’s house

 

An afternoon Epicurean interlude at Stephan Hamel's house, featuring Enrico Quinto and Stephan, framed by the decorative work made by Raja Schwahn-Reichmann

An afternoon Epicurean interlude at Stephan Hamel’s house, featuring Enrico Quinto and Stephan, framed by the decorative work made by Raja Schwahn-Reichmann

 

Enrico Quinto and me at the Stephan Hamel's house, framed by a furniture I love, the screen by Raja Schwahn-Reichmann

Enrico Quinto and me at the Stephan Hamel’s house, framed by a furniture I love, the screen by Raja Schwahn-Reichmann

 

 

http://schwahnreichmann.wordpress.com