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Vivetta Spring/Summer 2015, photo by N

Vivetta Spring/Summer 2015, photo by N

Glamourama”, the Spring/Summer 2015 collection by Vivetta, brand created by the bright fashion designer Vivetta Ponti, has presented during the Milan Fashion Week in the suggestive rooms of Fioraio Bianchi, renowned Milan restaurant and coffee bar. It is a diorama of new contemporary glamour, successful reinterpretation of the visions impressed in “Natural Stories”, book by Jules Renard, illustrated by Luigi Serafini, the botany teaching tables from early 900’s, the art by Pablo Picasso and tapestry from the 60’s. Creations revisiting the silhouette from 50’s, 60’s and 70’s under the sign of fluidity and sartorialism. Lines are soft and pulled over, short, long and oversize. An alchemy embodied in the cloths, made of precious details and colored prints. Dresses, trench, shirts and bomber jackets, enriched by enchanting embroideries, talk about fine craftsmanship. Tradition joins to experimentation featuring canvas, mixed to jersey, brocade, leather, poplin, the softness of cotton, viscose knitwear and refined creased evanescence of “cloud” organza. A playful atmosphere emphasized by the palette of colors – including red, azure, pink, orange, green, light blue, white, black, silver – and the prints featuring polka dots, appearing in dresses and shirts, hats (resulting from a collaboration with the genius milliner Francesco Ballestrazzi) and are combined to hand-shaped collars and dresses depicting the shapes of female faces. A colored and fun portrait of femininity where it shines a refined research in terms of design, high-end materials and irony becomes weight subtraction, a lecture arising from Italo Calvino which moves from literature realm and finds a new context in fashion.

IL DIORAMA DEL GLAMOUR DI VIVETTA

Vivetta Spring/Summer 2015, photo by N

Vivetta Spring/Summer 2015, photo by N

Glamourama”, la collezione primavera/estate 2015 di Vivetta, brand creato dalla brillante fashion designer Vivetta Ponti, è stato presentato durante la settimana della moda milanese presso le suggestive stanze del Fioraio Bianchi, rinomato ristorante di Milano. Un diorama del nuovo glamour contemporaneo, felice reinterpretazione delle visioni impresse nelle “Storie Naturali”, libro di Jules Renard, illustrato da Luigi Serafini, delle tavole di botanica dei primi ‘900, dell’ arte di Pablo Picasso e delle tappezzerie degli anni ‘60. Creazioni che rivisitano la silhouette degli anni ‘50, ‘60 e ’70 all’ insegna di fluidità e sartorialità. Le linee sono morbide e accostate, corte, lunghe e oversize. Un’ alchimia racchiusa nei tessuti, fatta di dettagli preziosi e stampe colorate. Abiti, trench, camicie e bomber, arricchiti da incantevoli ricami, parlano di fine artigianalità. La tradizione si unisce alla sperimentazione di cui è protagonista il canvas, mixato alla maglina, il broccato, la pelle, il popeline, la morbidezza del jersey, della maglieria di cotone, viscosa e la raffinata, stropicciata evanescenza dell’ organza “nuvola”. Un’ atmosfera ludica, enfatizzata dalla palette di colori – che include rosso, azzurro, rossa, arancio, verde, celeste, bianco, nero, argento – e le stampe con i pois che appaiono negli abiti e nelle camicie, nei cappelli (risultato di una collaborazione con il geniale designer di cappelli Francesco Ballestrazzi) e sono abbinati a colletti a forma di mani ed abiti che ritraggono le sagome di volti femminili. Un divertente e colorato ritratto della femminilità in cui splende una raffinata ricerca in termino di design e l’ ironia diventa sottrazione di peso, una lezione di Italo Calvino che si sposta dall’ ambito della letteratura e trova un nuovo contesto nella moda.

Vivetta Spring/Summer 2015, photo by N

Vivetta Spring/Summer 2015, photo by N

Vivetta Spring/Summer 2015, photo by N

Vivetta Spring/Summer 2015, photo by N

Vivetta Spring/Summer 2015, photo by N

Vivetta Spring/Summer 2015, photo by N

 Elisa Nalin, photo by N

Elisa Nalin, photo by N

Margherita Ranocchia, Vivetta's mother, photo by N

Margherita Ranocchia, Vivetta’s mother, photo by N

Francesco Ballestrazzi, photo by N

Francesco Ballestrazzi, photo by N

Vivetta, photo by N

Vivetta, photo by N

http://www.vivetta.it

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

God there is Marco! That is what I immediately think about, talking about Marco De Vincenzo and the work he made or rather the Spring/Summer 2014 collection, presented during the Milan Fashion Week, of whose fashion show has emphasized by the styling curated by Giovanna Battaglia. The fashion designer who is born in Messina and based in Rome, winner years ago of the talent scouting award Who Is On Next, year after year continued his bright work of experimentation, giving rise to many expressions of his sophisticated, graphic minimalism. It shines a constructivist core, made more soft, fluid and intelligible, successfully made concrete in many shapes.

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

The Sangallo powder pink colored becomes pleats, combined to delicate green stripes. A play of graphismes is embodied in the enchanting prints and the other patterns of collection under the sign of plasticity and dynamism. Short lines of shorts, shirts and dresses, lines covering and caressing the knee, define the silhouette, enhanced by a palette of colors including light colors along with red, blue, black, green, brown, grey, white, silver, gold and copper.

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

The bright search for clothes joining to leather, volumes, precious details and accessories express the adherence to his concept and the deep coherence, value which is a virtue and a bravery, considering how much it’s hard today for an emerging and talented creative to develop a collection, make know its own brand and commercialize it. In fact the creative often comes under pressure arising from the market, its needs that put first a product which is easily comprehensible and recognizable (and that also results from the way is presented and communicated a product, obviously I consider to the world of virtual and paper media which often creates a plethora of false epiphanies, giving rise to semiotic pathologies or rather difficulties in decoding a product in terms of concept, creativity and styling which affects different realms of the fashion system and in the end also affects the consumers’ choice) in detriment to the experimentation and the real ready to wear. Instead Marco was brave and he won, increasing the interest of the luxury group LVHM in investing in his brand, evidencing the courage and talent rewards.

 

MENOMALE CHE C’ È MARCO! IL CORAGGIO DI SPERIMENTARE DI MARCO DE VINCENZO

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Menomale che c’è Marco! Questo è ciò che mi viene subito in mente, parlando di Marco De Vincenzo e del suo lavoro ovvero della collezione primavera/estate 2014, presentata durante la Milan Fashion Week, la cui sfilata è stata enfatizzata dal brillante styling di Giovanna Battaglia. Il fashion designer natio di Messina e residente a Roma, vincitore anni fa del talent scouting award Who Is On Next, anno dopo anno ha continuato la sua brillante opera di sperimentazione, dando vita a molteplici espressioni del suo sofisticato minimalismo grafico. Splende un cuore costruttivista, reso più morbido, fluido e intellegibile, felicemente concretizzato in molteplici forme.

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Il sangallo color cipria diventa plissé, accompagnato da delicate righe verdi. Un gioco di grafismi, è incorporato nelle incantevoli stampe e negli altri motivi della collezione all’ insegna della plasticità e del dinamismo. Linee corte di shorts, gonne e abiti, linee che coprono e accarezzano il ginocchio definiscono la silhouette, valorizzata da una palette di colori che include colori tenui unitamente a rosso, blu, verde, marrone, nero grigio, bianco, argento, oro e bronzo.

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

Marco De Vincenzo Spring/Summer 2014, photo courtesy of Karla Otto

La brillante ricerca di tessuti che si uniscono alla pelle, volumi, preziosi dettagli e accessori esprime la aderenza al concept e la sua viva coerenza, valore che è una virtù e un atto di coraggio, considerando quanto sia difficile oggi per un creativo emergente e talentuoso dar vita a una collezione, far conoscere il proprio marchio e commercializzarlo. Spesso infatti il creativo subisce pressioni derivanti dal mercato, dalle sue esigenze che privilegiano un prodotto facilmente decifrabile e riconoscibile (e ciò deriva anche dal modo in cui un prodotto è presentato e comunicato, ovviamente mi riferisco al mondo della comunicazione virtuale e cartacea che sovente genera una pletora di false epifanie, producendo patologie semiotiche ovvero difficoltà nel decifrare un prodotto in termini di concept, creatività e styling che inficia vari ambiti del sistema moda e da ultimo influenza anche le scelte dei consumatori) a discapito della sperimentazione e del vero pret â porter. Marco invece è stato coraggioso e ha vinto, suscitando l’ interesse del polo del lusso LVHM a investire sul suo marchio, dimostrando che il coraggio e il talento premiano.

Marco De Vincenzo at the backstage before the fashion show, photo by N

Marco De Vincenzo at the backstage before the fashion show, photo by N

Marco De Vincenzo Spring/Summer 2014, photo by N

Marco De Vincenzo Spring/Summer 2014, photo by N

Marco De Vincenzo interviewed by the journalist Cinzia Malvini, photo by N

Marco De Vincenzo interviewed by the journalist Cinzia Malvini, photo by N

A details of the experimentation featuring in the Marco De Vincenzo Spring/Summer 2014, photo by N

A details of the experimentation featuring in the Marco De Vincenzo Spring/Summer 2014, photo by N

Experimentation and dynamism: Marco De Vincenzo Spring/Summer 2014, photo by N

Experimentation and dynamism: Marco De Vincenzo Spring/Summer 2014, photo by N

Meetings at the backstage: me and Elisa Nalin, photo by N

Meetings at the backstage: me and Elisa Nalin, photo by N

Marco De Vincenzo and me, photo by N

Marco De Vincenzo and me, photo by N

www.marcodevincenzo.com

My successful stay in Georgia for attending at Be Next, event created by Sofia Tchkonia which was held in Kobuleti at the Georgia Palace Hotel and ended with a hilarious day which started with a sightseeing in Batumi, city where the modern and different architectures of buildings and many hotels combine to the enchanting Georgian buildings. An evidence of new architectures are the two towers that here are, the Alphabetical Tower and another one which successfully evokes the Gotham city tower (but unfortunately without featuring any Batman). Later I went along with other people – Elisa Nalin, Andrea Provvidenza and Caterina Di Bert to Piazza, a square named “Piazza” – word which in Italian language stands as “Square” – and once I came there, I heard the sounds of a track by Adriano Celentano, I immediately laugh and talked to my companions about the existence of a county in Italy, close to Treviso named “Paese”, standing as “County”. Later I visited the concept store Made in Georgia which opened in the same day I visited it which hosted the collections made by Georgian fashion designers as Aka Nanitashivili and many others. The afternoon ended under the sign of Epicureanism with David Koma who invited me to join with him and go to Marcel – thinking wrongly he was a friend of David based in Batumi, instead it was a restaurant – place where I enjoyed delicious dishes that were typically Georgian.

Later I had a bucolic interlude visiting the Batumi Botanical Garden where it was held the fashion show by Avtandil, featuring a post-atomic, dream-like and zombiesque atmosphere, long dresses, catchy constructions, madras patterns. and successful overlaps of textiles under the sign of a languid and dramatic femininity. After the fashion show the zombiesque atmospheres has been the inspiration of some pictures I took of Andrea Provvidenza, Jacopo Manga, Elisa Nalin and Giovanni Ottonello.

I came back to the Kobuleti Georgia Palace Hotel where it was held the Be Next closing party, White party – which requested a white dress code, but naturally due to by nocturnal and sepulchral habit, black was the new white – where the Russian journalist Natasha Turovnikova turned into a smashing DJ, maker of a evening soundtrack which included celebrated tracks from Seventies, that extremely emphasized the fun of hosts.

LE CRONACHE GEORGIANE (6): UN POMERIGGIO A BATUMI, MODA & DIVERTIMENTO

La mia felice permanenza in Georgia per partecipare a Be Next, evento creato da Sofia Tchkonia che si è tenuto a Kobuleti presso il Georgia Palace Hotel e si è concluso con una ilare giornata che è iniziata con una gita a Batumi, città in le moderne e svariate architetture degli edifici e i plurimi hotels si combinano agli incantevoli edifici georgiani. Una dimostrazione delle nuove architetture sono le due torri che ivi si trovano, la Torre dell’ alfabeto e un’ altra che evoca felicemente la torre di Gotham (ma sfortunatamente senza la presenza di alcun Batman). Successivamente mi sono recata unitamente ad altri – Elisa Nalin, Andrea Provvidenza e Caterina Di Bert – presso Piazza, una piazza chiamata “Piazza” – parola che in italiano equivale a “piazza” – e una volta giunta ivi, ho sentito le sonorità di un brano di Adriano Celentano, sono scoppiata immediatamente a ridere e ho parlato ai miei compagni dell’ esistenza di un paese in Italia, vicino a Treviso, chiamato “Paese”, parola che sta a significare “Paese”, un nome molto chiaro. Dopodiché ho visitato il concept store Made in Georgia che aveva inaugurato lo stesso giorno in cui l’ ho visitato che ospitava le collezioni realizzate da fashion designers georgiani quali Aka Nanitashivili e molti altri. Il pomeriggio si è concluso all’ insegna dell’ epicureismo con David Koma che mi ha invitato a unirmi a lui e andare da Marcel – pensando erroneamente che fosse un amico di David residente a Batumi, mentre invece era un ristorante – luogo in cui ho apprezzato deliziose pietanze tipicamente georgiane.

Dopo ho avuto un intermezzo bucolico visitando l’ Orto Botanico di Batumi in cui si è tenuta la sfilata di Avtandil, di cui è sono stati protagonisti un’ atmosfera post-atomica, onirica e zombiesca, abiti lunghi, accattivanti costruzioni, stampe madras e sovrapposizioni di tessuti all’ insegna di una languida e drammatica femminilità. Dopo la sfilata le atmosfere zombiesche sono state l’ ispirazione di alcune fotografie da me scattate ad Andrea Provvidenza, Jacopo Manga, Elisa Nalin e Giovanni Ottonello.

Son tornata al Georgia Palace Hotel di Kobuleti in cui si è tenuto il party di chiusura di Be Next, il White party – che richiedeva un dress code di colore bianco, ma naturalmente in ragione della mia consuetudine notturna e sepolcrale, il nero era il nuovo bianco – in cui la giornalista russa Natasha Turovnikova si è trasformata in una formidabile DJ, artefice di una colonna sonora della serata che includeva celebri brani degli anni Settanta che hanno enfatizzato oltremodo il divertimento degli ospiti.

Be Next flyer

It will be held from 6th to 9th June 2013 in Georgia, at Kobuleti, in the suggestive frame of Georgia Palace Hotel, enchanting place at the Black sea, Be Next, Art & Fashion days 2013, fashion contest promoting and showcasing the emerging creativity in Georgia, created by the brilliant talent-scout Sofia Tchkonia from the talent-scouting and events agency Société Anonyme, featuring promising creatives along with renowned personas coming from different realms of fashion – as Rad HouraniAndrea Provvidenza, Giovanni Ottonello, Basia Szkutnicka, Laurent Dombrowicz, David Koma, Caterina Di Bert, Elisa Pervinca Bellini, Livio FacchiniNatalya Turovnikova, Katarina Dahlstrom, Gosha Rubchinskiy, Philippe Pourhashemi, Elisa Nalin, Bette Bond and me – and including a fashion contest, fashion workshops and many events. A laudable and marvelous not to be missed event under the sign of fashion, its culture and emerging talents, created by a brilliant mind.

ARTE, CREATIVITÀ, MODA & LA SUA CULTURA IN GEORGIA: BE NEXT 2013

Teona Ubilava

Teona Ubilava

Si terrà dal 6al 9 giugno 2013 in Georgia, presso Kobuleti, nella suggestiva cornice del Georgia Palace Hotel, incantevole luogo sul Mar Nero, Be Next 2013, Art & Fashion days 2013, fashion contest che promuove ed espone la creatività in Georgia, creata dalla brillante talent-scout Sofia Tchkonia dell’ agenzia di talent-scouting ed eventi Société Anonyme di cui sono protagonisti promettenti creativi unitamente a rinomati personaggi provenienti da diversi ambiti della moda – quali Rad HouraniAndrea Provvidenza, Giovanni Ottonello, Basia Szkutnicka, Laurent Dombrowicz, David Koma, Caterina Di Bert, Elisa Pervinca Bellini, Livio FacchiniNatalya Turovnikova, Katarina Dahlstrom, Gosha Rubchinskiy, Philippe Pourhashemi, Elisa Nalin, Bette Bond e me – e include un fashion contest, workshops di moda e plurimi eventi. Un lodevole, meraviglioso e imperdibile evento all’ insegna di moda, la sua cultura e dei talenti emergenti, creato da una brillante mente.

Teona Gagloeva

Teona Gagloeva

Salome Mkheidze

Salome Mkheidze

Mata Tsertsvadze

Mata Tsertsvadze

Marita Mamuchashvili

Marita Mamuchashvili

Mariam Gvasalia

Mariam Gvasalia

Elene Kakhisvhili

Elene Kakhisvhili

Aleksandre Akhalkatsishvili

Aleksandre Akhalkatsishvili

Tamar Chabukiani

Tamar Chabukiani

Tamari Tabagari

Tamari Tabagari

Tapo Shotadze

Tapo Shotadze

Sofia Tchkonia

Sofia Tchkonia

A memory from 2012: Georgia Palace Hotel by night

A memory from 2012: Georgia Palace Hotel by night

A memory from 2012: me, Sofia Tchkonia, Natalya Turovnikova and Daria Shapovalova at the Georgia Palace Hotel

A memory from 2012: me, Sofia Tchkonia, Natalya Turovnikova and Daria Shapovalova at the Georgia Palace Hotel

A memory from 2012: me at the Georgia Palace Hotel

A memory from 2012: me at the Georgia Palace Hotel

A memory from 2012: Diane Pernet and me during Be Next

A memory from 2012: Diane Pernet and me during Be Next