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photo by N

photo by N

It’ s a modern day, a Sunday afternoon spent under the sign of fashion, high fashion and art. “To live with art”, categorical imperative of high fashion and Italy during the years 1945-1968. That is the core of “Bellissima. The Italy of high fashion 1945-1968”, exhibition opened on Sunday 30th November 2014 in Rome(where it was also held during the same day at the Auditorium della Musica the concert of legendary band of industrial music Einstuerzende Neubauten, a missed appointment) at the MAXXI Museum – running through 3rd May 2015 -, curated by Maria Luisa Frisa, Stefano Tonchi and Anna Mattirolo, organized in collaboration with Altaroma and Bulgari which is its main partner.

Roland Sejko, Simmetries of light Vol. III. courtesy Istituto Luce Cinecittà Srl

Roland Sejko, “Simmetries of light Vol. III”. Istituto Luce Cinecittà Srl, photo by N

Dresses by Germana Marucelli( Fall/Winter 1968-1969, courtesy Germana Marucelli archive),  and Roberto Capucci(1967, courtesy Roberto Capucci Archive) along with the artworks "Inter-ena-cubo", by Paolo Scheggi(1969, Carla and Cosimo Scheggi collection)

Dresses by Germana Marucelli( Fall/Winter 1968-1969, courtesy Germana Marucelli archive), and Roberto Capucci(1967, courtesy Roberto Capucci Archive) along with the artworks “Inter-ena-cubo”, by Paolo Scheggi(1969, Carla and Cosimo Scheggi collection), photo by N

Bulgari, the jewelry featuring in the "Snakes" collection(1965) Bulgari Heritage collection), photo by N

Bulgari, the jewelry featuring in the “Snakes” collection(1965) Bulgari Heritage collection), photo by N

Germana Marucelli( evening dress with bodice and belt in anodized aluminum, designed in collaboration with the artist Getulio Alviani, Alluminio collection, Spring/Summer 1969, private collection) and Emilio Pucci( lurex evening dress with jewelry clasp, Spring/Summer 1967, Emilio Pucci Archive), photo by N

Germana Marucelli( evening dress with bodice and belt in anodized aluminum, designed in collaboration with the artist Getulio Alviani, Alluminio collection, Spring/Summer 1969, private collection) and Emilio Pucci( lurex evening dress with jewelry clasp, Spring/Summer 1967, Emilio Pucci Archive), photo by N

Getulio Alviani, "Forma"(1961, private collection, Pescara), photo by N

Getulio Alviani, “Forma”(1961, private collection, Pescara), photo by N

A story of art and poetry, the story of a nation, the Italy and its creativity, also impressed in the pages of a wonderful book which is much more than a catalogue of an exhibition, it’s an anthological work, full of documents, signs and visions that reorganize and rebuild an age in a syncretic way, giving rise to a red drop with the ready to wear from the following decades, the demi-couture and the contemporary creative language. And Rome, city which yesterday gave rise to these many creative alchemies, open dialogues and blends between art, film and fashion, becomes today its witness. All happens in an afternoon and finally in a museum. An important signal of a renovated sharing between art and fashion, representing a new way, a necessary dialogue between institutions and consequently a rediscovered dignity of fashion – emancipated from the prejudices, often considered only as consumer goods – which is a discipline, a source of culture having the same rank of the visual arts (a dignity recognized from a long time elsewhere or rather in many worldwide museums), hosted now by the place where it must be: the museum.

Federico Forquet( silk Evening jumpsuit with sequins owned by Gioia Marchi Falck, about 1967-1968, Courtesy Galleria del Costume di Palazzo Pitti - Donazione Tirelli), photo by N

Federico Forquet( silk evening jumpsuit with sequins owned by Gioia Marchi Falck, about 1967-1968, Courtesy Galleria del Costume di Palazzo Pitti – Donazione Tirelli) and Galitzine(Evening Pyjama, made of fringed jersey with braiding, crystals and glass beads, Fall/Winter 1960-1961, Label: Irene Galitzine Rome; label: Neiman Marcus), photo by N

Tiziani, designed by Karl Lagerfeld (evening dress made of silk crêpon, embroidered with glass beads, owned by Catherine Spaak, Fall/Winter 1967/1968, courtesy Palazzo Pitti’s Galleria del Costume –Donazione Tirelli), photo by N

Tiziani, designed by Karl Lagerfeld (evening dress made of silk crêpon, embroidered with glass beads, owned by Catherine Spaak, Fall/Winter 1967/1968, courtesy Palazzo Pitti Costume Gallery –Donation by Tirelli), photo by N

Mila Schön, silk organza evening gown embroidered with medallions of pearls, rhinestones and sequins, Spring/Summer 1969, courtesy Fashion house Mila Schön’s Archive), photo by N

Mila Schön, (silk organza evening gown embroidered with medallions of pearls, rhinestones and sequins, Spring/Summer 1969, courtesy Fashion house Mila Schön’s Archive), photo by N

 Mila Schön (tulle evening dress, embroidered with beads, owned by Gioia Marchi Falck, Fall/Winter 1967-1968, courtesy  Palazzo Pitti  Costume Gallery- Tirelli donation), photo by N


Mila Schön (tulle evening dress, embroidered with beads, owned by Gioia Marchi Falck, Fall/Winter 1967-1968, courtesy Palazzo Pitti Costume Gallery- Donation by Tirelli), photo by N

Germana Marucelli(evening dress with sequins and silk embroidery from patterns by Pietro Zuffi, "Impero" collection, 1967, courtesy Germana Marucelli Archive) and Jole Veneziani (organza short dress embroidered with stripes, sequins and jais, Fall/Winter 1968-1969, courtesy Veneziani Archive), photo by N

Germana Marucelli(evening dress with sequins and silk embroidery from patterns by Pietro Zuffi, “Impero” collection, 1967, courtesy Germana Marucelli Archive) and Jole Veneziani (organza short dress embroidered with stripes, sequins and jais, Fall/Winter 1968-1969, courtesy Veneziani Archive), photo by N

It’s a present full of promises and energies, though it’s different from the past which exhibition tells about, from which it arises the modernity of signs, and emotions of the many stories impressed on the cloth. Shapes, spaces, colors and avant-garde suggestions, as well as craftsmanship tracing the DNA of Made in Italy and Italian fashion industry which is born yesterday as elitist and sartorial phenomenon. The couturier is the interpret and demiurge, decoding the suggestions coming from his time. Eternal works, iconic clothes, the ones by Germana Marucelli, Galitizine and Fontana Sisters, masterpieces of experimentation and irony as the lapin jumpsuit by Fendi, the dresses by Capucci and Emilio Schuberth show a fashion going beyond time. Architectures draw the femininity, made of matter, shape and colors becoming the references of exhibition. Black and white, cocktail and evening dresses, futuristic tensions and unusual lines. 80 are the clothes on show along with many accessories – including the celebrated creations by Roberta di Camerino, Gucci, Salvatore Ferragamo, Fragiacomo, Dal Cò -, the jewelry by Bulgari and fashion jewelry by Coppola and Coppo telling about this vibrant age and do that by using other channels of communications: contemporary art, film and photography.

Galitzine( silk shantung Pyjama with shirt fully embroidered  with gold leaves and glass crystals, trousers with the same polka dot embroidered motif, 1962, label: Irene Galitzine, Rome, courtesy Galitzine Archive), photo by N

Galitzine( silk shantung Pyjama with shirt fully embroidered with gold leaves and glass crystals, trousers with the same polka dot embroidered motif, 1962, label: Irene Galitzine, Rome, courtesy Galitzine Archive), photo by N

Catalogues and documents ft. in "Bellissima", photo by N

Catalogues and documents ft. in “Bellissima”, photo by N

Fragiacomo( 1960, courtesy Fragiacomo) and Cavallera(1950, Courtesy City of Venice Museums - Fortuny Museum- G. Pallavicini Collection), photo by N

Fragiacomo( 1960, courtesy Fragiacomo) and Cavallera(1950, Courtesy City of Venice Museums – Fortuny Museum- G. Pallavicini Collection), photo by N

Valentino ( tulle short evening dress featuring drapes giving rise to roses, Spring/Summer 1959, courtesy Valentino S.P.A.), photo by N

Valentino ( tulle short evening dress featuring drapes giving rise to roses, Spring/Summer 1959, courtesy Valentino S.P.A.), photo by N

Alberto Burri, "Rosso plastica"(1961, private collection), photo by N

Alberto Burri, “Rosso plastica”(1961, private collection), photo by N

A wide setup of documents tells on film about the atmospheres of age, emphasized by the movies of legendary filmmakers as Luchino Visconti – “Bellissima”, the movie he made, is the title of exhibition -, Federico Fellini, film documentaries and photography by Pasquale De Antonis, Federico Garolla and Ugo Mulas. The masterpieces by Lucio Fontana, Alberto Burri highlight the thematic areas of exhibition path. The red dress by Valentino is matched to a work by Alberto Burri, the optical patterns by Alberto Biasi dialogue with the dress by Germana Marucelli and many others, creating a dynamic path made of lines, curves, successful asymmetries and divagations, made concrete by the set design of exhibition, a metallic path being at the wide room of MAXXI hosting it at the second floor, made by the bright architects  Maria Giuseppina Grasso Cannizzo and Guido Schinklert, makers of an experiential path, subverting the limits of space of a sole room and making usable and light an exhibition path which otherwise could become very hard and less intelligible.

Alberto Burri, "Ferro"(1960, National Gallery of Modern Art, Rome), photo by N

Alberto Burri, “Ferro”(1960, National Gallery of Modern Art, Rome), photo by N

Simonetta(two-pieces cocktail dress, about 1955, courtesy Enrico Quinto and Paolo Tinarelli Collection), photo by N

Simonetta(two-pieces cocktail dress, about 1955, courtesy Enrico Quinto and Paolo Tinarelli Collection), photo by N

Me,myself and I along wiith Adrien Yakimov, photo by N

Me,myself and I along wiith Adrien Yakimov, photo by N

Emilio Schuberth(cocktail dress,  owned by Lucy D' Albert, about 1955, courtesy Enrico Quinto and Paolo Tinarelli Collection), photo by N

Emilio Schuberth(cocktail dress, owned by Lucy D’ Albert, about 1955, courtesy Enrico Quinto and Paolo Tinarelli Collection), photo by N

Marcello Mastroianni ft. in the movie "8 1/2" by Federico Fellini, photo by N

Marcello Mastroianni ft. in the movie “8 1/2” by Federico Fellini, photo by N

A motion featuring also in the mannequins by La Rosa, women – as it teaches the genius Diana Vreeland in her work as curator – and ideas on the move. Beauty and femininity, a complex talk, made of textures – as the fragments of cloths and embroideries by Fontana Sisters – and retraced by catalogues, magazines and a copious mail, precious documents telling about the relationships between the buyers, customers and ateliers, the rise of fashion industry, fashion show as event presenting and selling the fashion product (which happens for the first time on 22nd July 1952 in Florence at the Palazzo Pitti White Room).

Evening dresses by Roberto Capucci(“Azalea rosa”dress, Roberto Capucci, first show,  Florence Palazzo Pitti White Room, 1961,Archive of Roberto Capucci Foundation), Valentino(evening dress in hand-painted sillk satin, Spring/Summer 1968, courtesy Valentino S.P.A.) and Emilio Schuberth(evening gown in silk satin with silk embroidery and glass beads,1951, courtesy Gabriella Lo Faro Private collection), photo by N

Evening dresses by Roberto Capucci(“Azalea rosa”dress, Roberto Capucci, first show, Florence Palazzo Pitti White Room, 1961,Archive of Roberto Capucci Foundation), Valentino(evening dress in hand-painted sillk satin, Spring/Summer 1968, courtesy Valentino S.P.A.) and Emilio Schuberth(evening gown in silk satin with silk embroidery and glass beads,1951, courtesy Gabriella Lo Faro Private collection), photo by N

Video documenting "La settimana Incom( 1947), photo by N

Video documenting “La settimana Incom( 1947), photo by N

Botti Sisters(Evening dress in silk faille and rebrodè lace, 1957, courtesy Gabriella Lo Faro Private Collection) and Fontana Sisters(evening dress in damask silk with rose motifs and panel secured to the back, inspired by the traditional Japanese clothes, owned by Palma Bucarelli, 1957, courtesy Historical Archive of Micol Fontana Foundation), photo by N

Botti Sisters(evening dress in silk faille and rebrodè lace, 1957, courtesy Gabriella Lo Faro Private Collection) and Fontana Sisters(evening dress in damask silk with rose motifs and panel secured to the back, inspired by the traditional Japanese clothes, owned by Palma Bucarelli, 1957, courtesy Historical Archive of Micol Fontana Foundation), photo by N

Bulgari ( gold necklace with emeralds, rubies, sapphires and diamonds, 1967,  gold earrings with emeralds, rubies, sapphires and diamonds, 1967, "Melone" gold vanity case with diamonds, 1960, Bulgari Heritage Collection), photo by N

Bulgari ( gold necklace with emeralds, rubies, sapphires and diamonds, 1967, gold earrings with emeralds, rubies, sapphires and diamonds, 1967, “Melone” gold vanity case with diamonds, 1960, Bulgari Heritage Collection), photo by N

Bulgari,  photo by N

Bulgari, photo by N

A happening enriched by the performance of artist Vanessa Beecroft, known for her semiotic affiliation with the fashion world, who staged exclusively for the event VB74, a tableau vivant made of women wrapped by veils, depicting and looking into femininity, the being and its clothing. A cooled, stripped idea which becomes abstract and embodies that catchy aesthetics which made famous the artist. An art which represents itself and answers to the questions of being through the silence of body and matter, the veil, lights and shadows. A “staged” idea revealing the essence by itself.

VB74 by Vanessa Beecroft,  photo by N

VB74 by Vanessa Beecroft, photo by N

VB74 by Vanessa Beecroft,  photo by N

VB74 by Vanessa Beecroft, photo by N

VB74 by Vanessa Beecroft,  photo by N

VB74 by Vanessa Beecroft, photo by N

Vanessa Beecroft talking with the professor Monica Bolzoni, photo by N

Vanessa Beecroft talking with the professor Monica Bolzoni, photo by N

Essence of the non-existent, that being non-existent which represents the individual seen by Carmelo Bene, though it’s not obscene, out of the stage, but it is and stays in the stage for three hours, the duration of performance which was also held on 28th November at the MAXXI for the gala dinner of exhibition for the MAXXI’s fund-raising, event where generously fashion supported art, calling its most famous features along with a plethora of more and less famous personas, known in the socialite news sections who, happy and cash, contributed to the success of evening – widely told by the website Dagospia of brilliant and ironic journalist Roberto D’ Agostino -, a fund-raising amounting to about 600.000 Euros (for an institution which – as many others Italian museums is not very well -, suffering since months, circumstances which is often told by news, resulting from the moment of precariousness and uncertainty the culture in Italy, its country and people experience).

Fontana Sisters( embroideries on cloth, 1949, 1964, 1953, Historical Archive of Micol Fontana Foundation), photo by N

Fontana Sisters( embroideries on cloth, 1949, 1964, 1953, Historical Archive of Micol Fontana Foundation), photo by N

Fernanda Gattinoni( short evening dress in moiré silk with velved and satin, worn by Anna Magnani, 1951, evening cape in velvet with satin lining, worn by Anna Magnani, 1951, two pieces evening dress, trousers in marocain crêpe silk  and blouse in silk organza, work by Anna Magnani, 1956, Historical Archive Fernanda and Raniero Gattinoni), photo by N

Fernanda Gattinoni( short evening dress in moiré silk with velved and satin, worn by Anna Magnani, 1951, evening cape in velvet with satin lining, worn by Anna Magnani, 1951, two pieces evening dress, trousers in marocain crêpe silk and blouse in silk organza, work by Anna Magnani, 1956, Historical Archive Fernanda and Raniero Gattinoni), photo by N

Ava Gardner wearing the “Pretino” dress, (created for her by the Fontana Sisters, "Pretino" dress, 1955, courtesy Archive of Micol Fontana Foundation, Rome

Ava Gardner wearing the “Pretino” dress, (created for her by the Fontana Sisters, “Pretino” dress, 1955,
courtesy Archive of Micol Fontana Foundation, Rome

Salvatore Ferragamo( décolleté shoe made in glided kid, made for Marylin Monroe for the movie by Joshua Logan "Bus stop", 1967,  décolleté shoe in satin with rhinestones appliques and stiletto heel,owned by Marylin Monroe, 1958-1959, décolleté show made of crocodile leather created for Marilyn Monroe, 1958-1959, "Damigella" ankle boot in stretch brocade-effect silk fabric, created for Sophia Loren, 1957, "Madonna", closed-toe sandal with vamp bearing flowers embroidered in silk, glass beads and rhinestones, created for Sophia Loren, 1955, "Ranina" sandal with upper in Tavernelle lace and sequin appliqués, lining in transparent vinilite, flared  Louis XV heel, made for Anna Magnani, 1955, Courtesy Salvatore Ferragamo Museum), photo by N

Salvatore Ferragamo( décolleté shoe made in glided kid, made for Marylin Monroe for the movie by Joshua Logan “Bus stop”, 1967, décolleté shoe in satin with rhinestones appliques and stiletto heel,owned by Marylin Monroe, 1958-1959, décolleté show made of crocodile leather created for Marilyn Monroe, 1958-1959, “Damigella” ankle boot in stretch brocade-effect silk fabric, created for Sophia Loren, 1957, “Madonna”, closed-toe sandal with vamp bearing flowers embroidered in silk, glass beads and rhinestones, created for Sophia Loren, 1955, “Ranina” sandal with upper in Tavernelle lace and sequin appliqués, lining in transparent vinilite, flared Louis XV heel, made for Anna Magnani, 1955, Courtesy Salvatore Ferragamo Museum), photo by N

Mingolini Guggenheim, short evening dress in organza, owned by Silvana Pampanini, late 1960, Courtesy Palazzo Pitti Costume Gallery - Tirelli Donation) and Fausto Sarli ( short evening dress in fabric embroidered with pearls, Swarovski crystals and glass baguettes designed for Mina ft. in the "Studio Uno" TV program, mid-1960, courtesy Atelier Sarli Couture), photo by N

Mingolini Guggenheim, short evening dress in organza, owned by Silvana Pampanini, late 1960, Courtesy Palazzo Pitti Costume Gallery – Tirelli Donation) and Fausto Sarli ( short evening dress in fabric embroidered with pearls, Swarovski crystals and glass baguettes designed for Mina ft. in the “Studio Uno” TV program, mid-1960, courtesy Atelier Sarli Couture), photo by N

That is also a positive sign, I hope it’s the beginning of a new dialogue being more productive, deep and solid between the museums and the fashion world to develop in a long term period and build new ways, sow ideas looking at the culture as food for Italy and its minds, what makes us thinking, autonomous and free, a kind of food being necessary and universal. I also wish that is the first step for making a series of exhibitions on fashion that are – not set up sporadically and hopefully not set up in a sole, though it’s wide, room – set up in the Italian museums (telling that I think about the exhibition which during this year celebrated the Made in Italy in London, at the Victoria & Albert Museum and I also think about the new technologies to use to make more complete and understandably the tale of an exhibition).

UNA GIORNATA MODERNA: L’ INAUGURAZIONE DI “BELLISSIMA. L’ ITALIA DELL’ ALTA MODA 1945-1968” AL MUSEO MAXXI DI ROMA

Federico Garolla(two models wearing dresses by Valentino walking in steps of Central State Archive, Rome, 1958), photo by N

Federico Garolla(two models wearing dresses by Valentino walking in steps of Central State Archive, Rome, 1958), photo by N

Una giornata moderna, una domenica pomeriggio passata all’ insegna della moda, dell’ alta moda e dell’ arte. “Vivere con arte”, imperativo categorico dell’ alta moda e l’ Italia durante gli anni 1945-1968. Questo il cuore di “Bellissima”, mostra inaugurata domenica 30 novembre 2014 a Roma (in cui si è anche tenuto nello stesso giorno all’ Auditorium della Musica il concerto della leggendaria band di musica industrial Einstuerzende Neubauten, un appuntamento mancato) presso il MAXXI – che prosegue fino al 3 maggio 2015 -, curata da Maria Luisa Frisa, Stefano Tonchi e Anna Mattirolo, organizzata in collaborazione con Altaroma e Bulgari che ne è il main partner.

Emilio Schuberth(tulle dress, decorated with beads and sequins in floral motifs, worn by Gina Lollobrigida, about 1953, courtesy Gabriella Lo Faro Private Collection), photo by N

Emilio Schuberth(tulle dress, decorated with beads and sequins in floral motifs, worn by Gina Lollobrigida, about 1953, courtesy Gabriella Lo Faro Private Collection), photo by N

Fendi (Jumpsuit in black rabbit, with diagonally symmetric pattern, adorned with jewel buttons, chiffon and lace on the collar and wrists, Fall/Winter 1067-1968, Fendi Historical Archive) and Valentino (ensemble in cotton mikado, Spring/Summer 1966, courtesy Valentino S.P.A.), photo by N

Fendi (Jumpsuit in black rabbit, with diagonally symmetric pattern, adorned with jewel buttons, chiffon and lace on the collar and wrists, Fall/Winter 1067-1968, Fendi Historical Archive) and Valentino (ensemble in cotton mikado, Spring/Summer 1966, courtesy Valentino S.P.A.), photo by N

Hats and hairdresses by Clemente Cartoni (1950 and 1960, courtesy of Palazzo Pitti Costume Gallery -Tornabuoni-Lineapiù donation) and Gallia and Peter(turban in Zoagli silk velvet decorated with pearl and rhinestone embroidery, 1945, courtesy Gallia and Peter Milan), photo by N

Hats and hairdresses by Clemente Cartoni (1950 and 1960, courtesy of Palazzo Pitti Costume Gallery -Tornabuoni-Lineapiù donation) and Gallia and Peter(turban in Zoagli silk velvet decorated with pearl and rhinestone embroidery, 1945, courtesy Gallia and Peter Milan), photo by N

Fendi (mink coat, 1960, Fendi historical archive), photo by N

Fendi (mink coat, 1960, Fendi historical archive), photo by N

"Bellissima", fashion and the art by Lucio Fontana( "Concetto Spaziale - Attese (bianco e due tagli)" 1968, private collection, Rome), photo by N

“Bellissima”, fashion and the art by Paolo Scheggi (“Zone riflessse”, 1963,  National Gallery of Modern Art, Rome), photo by N

Paolo Scheggi “Zone riflesse”( 1963, National Gallery of Modern Art, Rome),

Una storia d’ arte e di poesia, la storia di una nazione, l’ Italia e della sua creatività, impressa anche nelle pagine di un libro che è più di un catalogo di una mostra,opera antologica da avere, colma di documentazioni, segni, visioni che riordinano e costruiscono un’ epoca in chiave sincretica, dando vita a un “fil rouge” con il prêt à porter dei decenni successivi, il demi-couture e il linguaggio creativo contemporaneo. E Roma, città che ha dato vita ieri a queste plurime alchimie creative, dialoghi aperti e contaminazioni tra arte, cinema e moda, ne diventa oggi la testimone. Accade tutto in un pomeriggio e finalmente in un museo. Un segnale importante di una rinnovata condivisione tra arte e moda, simbolo di una nuova strada, un necessitato dialogo tra istituzioni e conseguentemente una ritrovata dignità della moda – emancipata dai pregiudizi, sovente considerata unicamente quale bene di consumo -, la quale è una disciplina, una fonte di cultura di egual rango a quello delle arti visive(una dignità riconosciuta da tempo altrove ovvero in plurime istituzioni museali di tutto il mondo), ospite adesso del luogo in cui deve stare: il museo.

Enzo( dress, early 1960,  courtesy Enrico Quinto and Paolo Tinarelli collection) and Capucci ( Sculpture-dress in satin organza, Box line, 1958, courtesy Historical Archive of Roberto Capucci Foundation), photo by N

Enzo( dress, early 1960, courtesy Enrico Quinto and Paolo Tinarelli collection) and Capucci ( Sculpture-dress in satin organza, Box line, 1958, courtesy Historical Archive of Roberto Capucci Foundation), photo by N

Lucio Fontana( "Concetto Spaziale - Attese (bianco e due tagli)" 1968, private collection, Rome), photo by N

Paolo Scheggi “Zone riflesse”( 1963, National Gallery of Modern Art, Rome), photo by N

Giuseppe Capogrossi, "Superficie 294"( 1958, National Gallery of Modern Art, Rome), photo by N

Giuseppe Capogrossi, “Superficie 294″( 1958, National Gallery of Modern Art, Rome), photo by N

The magazines and documents ft. in "Bellissima", photo by N

The magazines and documents ft. in “Bellissima”, photo by N

Un presente ricco di promesse e di energie, di certo diverso dal passato che la mostra racconta, da cui però si evince l’ attualità di segni ed emozioni di tante storie impresse su tessuto. Forme, spazi, colori e suggestioni avveniristiche, ma anche artigianalità che traccia il dna del Made in Italy e dell’ industria della moda italiana che nasce ieri quale fenomeno elitario e sartoriale. Il couturier è l’ interprete e il demiurgo del suo tempo, decodifica in segni e visioni le suggestioni del suo presente. Opere immortali, abiti iconici, quelli di Germana Marucelli, Galitizine e delle Sorelle Fontana, capolavori di sperimentazione e di ironia come la tuta di lapin di Fendi, gli abiti di Capucci e di Emilio Schuberth, che testimonia una moda che va al di là del tempo. Architetture disegnano la femminilità fatta di materia, forma e colori che diventano i riferimenti della mostra. Il bianco e nero, gli abiti da cocktail e da gran sera, le tensioni futuristiche e le forme insolite. 80 sono gli abiti unitamente a plurimi accessori – che comprendono le celebri creazioni di Roberta di Camerino, Gucci, Salvatore Ferragamo, Fragiacomo, Dal Cò -, i gioielli di Bulgari e la bigiotteria di Coppola e Coppo che raccontano questa vibrante epoca e lo fanno avvalendosi di altri canali di comunicazione: l’ arte contemporanea, il cinema e la fotografia.

The catalogues and documents ft. in "Bellissima", photo by N

The catalogues and documents ft. in “Bellissima”, photo by N

Fontana Sisters( 1960, A.N.G.E.L.O Vintage Archive) and Mila Schön ( 1960, private collection), photo by N

Fontana Sisters( 1960, A.N.G.E.L.O Vintage Archive) and Mila Schön ( 1960, private collection), photo by N

 Pasquale De Antonis(1947), photo by N

Pasquale De Antonis(1947), photo by N

Roberta di Camerino( early and mid 1960. courtesy A.N.G.E.L.O. Vintage Archive), photo by N

Roberta di Camerino( early and mid 1960. courtesy A.N.G.E.L.O. Vintage Archive), photo by N

Un ampio apparato documentaristico racconta su pellicola le atmosfere di un epoca e le visioni, enfatizzate dal segno di leggendari registi quali Luchino Visconti – il cui film “Bellissima” è il titolo della mostra -, Federico Fellini, da documentari e dalle fotografie di Pasquale De Antonis, Federico Garolla e Ugo Mulas. I capolavori di Fontana, Burri enfatizzano le aree tematiche del percorso della mostra. L’ abito rosso di Valentino abbinato a un’ opera di Burri, i motivi optical di Alberto Biasi dialogano con l’ abito di Germana Marucelli e molti altri, creando un percorso dinamico, fatto di linee e curve, felici asimmetrie e divagazioni, concretizzate dal set design della mostra, un sentiero metallico presso la grande sala del MAXXI che la ospita al secondo piano, realizzato dai brillanti architetti Maria Giuseppina Grasso Cannizzo e Guido Schinklert, fautori di un cammino esperienziale che sovverte i limiti dello spazio ovvero di un’ unica sala e rende fruibile e lieve un percorso espositivo che altrimenti sarebbe potuto divenire oltremodo arduo e poco intellegibile.

Gucci ( Courtesy Gucci Archive), photo by N

Gucci ( courtesy Gucci Archive), photo by N

Alberto Fabiani(reversible wool day overcoat, Spring/Summer 1961, courtesy Enrico Quinto and Paolo Tinarelli Collection) and Pino Lancetti( Wool coat with silk liningm Spring/Summer 1965, City of Venice Museums Foundation- Fortuny Museum- G. Pallavicini Collection), photo by N

Alberto Fabiani(reversible wool day overcoat, Spring/Summer 1961, courtesy Enrico Quinto and Paolo Tinarelli Collection) and Pino Lancetti( Wool coat with silk liningm Spring/Summer 1965, City of Venice Museums Foundation- Fortuny Museum- G. Pallavicini Collection), photo by N

Magazines ft. in "Bellissima", photo by N

Magazines ft. in “Bellissima”, photo by N

Hats and hairdresses by Clemente Cartoni (1950 and 1960, courtesy of Palazzo Pitti Costume Gallery -Tornabuoni-Lineapiù donation) and Gallia and Peter(turban in Zoagli silk velvet decorated with pearl and rhinestone embroidery, 1945, courtesy Gallia and Peter Milan), photo by N

Hats and hairdresses by Clemente Cartoni (courtesy of Palazzo Pitti Costume Gallery -Tornabuoni-Lineapiù donation) and Gallia and Peter(courtesy Gallia and Peter Milan), photo by N

Un moto impresso anche nei manichini di La Rosa, donne – come insegna Diana Vreeland nelle vesti di curatrice – e idee in movimento. Bellezza e femminilità, un discorso complesso, fatto di molteplici textures – come i frammenti di tessuti e ricami delle Sorelle Fontana – e rievocate da cataloghi, riviste e da una fitta corrispondenza, preziosa documentazione che racconta i rapporti tra i buyer, i clienti e gli atelier, la nascita dell’ industria della moda, della sfilata quale evento di presentazione e vendita del prodotto moda (che avviene per la prima volta il 22 luglio 1952 a Firenze nella Sala Bianca di Palazzo Pitti).

Alberto Biasi (1964-1965, National Gallery of Modern Art), photo by N

Alberto Biasi (1964-1965, National Gallery of Modern Art), photo by N

Cocktail dress in silk twill with optical motifs, designed by teaming with Getulio Alviani, "Optical collection", Spring/Summer, 1965, courtesy Germana Marucelli Archive), photo by N

Cocktail dress in silk twill with optical motifs, designed by teaming with Getulio Alviani, “Optical collection”, Spring/Summer, 1965, courtesy Germana Marucelli Archive), photo by N

Lucio Fontana  "Concetto Spaziale - Attese (bianco e due tagli) -1968, private collection, Rome,- and Alberto Biasi (1964-1965, National Gallery of Modern Art), photo by N

Lucio Fontana
“Concetto Spaziale – Attese (bianco e due tagli) – 1968, private collection, Rome – and Alberto Biasi (1964-1965, National Gallery of Modern Art), photo by N

Valentino( silk evening pyjama, Spring/Summer 1966, courtesy Valentino S.P.A,) and Roberto Capucci, "Omaggio a Vasarely", sculpture-dress inspired by the artist's works with interwoven optical effect satin ribbons and ostrich feathers, 1965, Historical Archive of Roberto Capucci Foundation), photo by N

Valentino( silk evening pyjama, Spring/Summer 1966, courtesy Valentino S.P.A,) and Roberto Capucci, “Omaggio a Vasarely”, sculpture-dress inspired by the artist’s works with interwoven optical effect satin ribbons and ostrich feathers, 1965, Historical Archive of Roberto Capucci Foundation), photo by N

Un happening arricchito dalla performance dell’ artista Vanessa Beecroft, nota per le sue affiliazioni semiotiche con il mondo della moda, che ha messo in scena per l’ occasione VB74, un tableau vivant fatto di donne avvolte da veli che ritrae e indaga la femminilità, l’ essere e il suo vestimentum. Un’ idea refrigerata, scarnificata che diventa astratta e racchiude in sé quell’ accattivante estetica che ha reso famosa l’ artista. Un’ arte che rappresenta sé stessa e risponde agli interrogativi dell’ essere con il silenzio di corpo e materia, il velo, luci e ombre. Un concetto “staged” che svela in sé la sua essenza.

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

Me, myself and I along with Giampiero Mughini, photo by N

Me, myself and I along with Giampiero Mughini, photo by N

L’ essenza dell’ inesistente, di quell’ inesistente essente che rappresenta l’ individuo visto da Carmelo Bene, che però non è osceno, fuori scena, ma è e resta in scena per tre ore, durata della performance che si è tenuta anche il 28 novembre al Maxxi in occasione della cena di gala della mostra per la raccolta fondi del MAXXI, evento in cui la moda ha generosamente sostenuto l’ arte, chiamando a sé i suoi più famosi protagonisti unitamente a una pletora di personaggi più e meno noti nelle cronache mondane che, felici e contanti, hanno contribuito al successo della serata – ampiamente raccontata dal sito web Dagospia del brillante e ironico giornalista Roberto D’ Agostino -, una raccolta fondi pari a circa 600.000 Euro (per una istituzione che – come tante altre istituzioni museali italiane – non versa in condizioni felici, soffrendo da mesi, circostanza raccontata da cronache giornalistiche, per il periodo di precarietà e incertezza in cui versa la cultura in Italia, la stessa nazione e la sua popolazione).

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

VB74 , performance by Vanessa Beecroft, photo by N

Stefano Tonchi and Maria Luisa Frisa talking with a friend, photo by N

Stefano Tonchi and Maria Luisa Frisa talking with a friend, photo by N

Anche questo è un segnale positivo, che spero sia l’ inizio di un nuovo dialogo più costruttivo, profondo e solido tra le istituzioni museali e il mondo della moda che si sviluppi nel lungo periodo e costruisca nuove vie, semini idee che guardino al lungo periodo e alla cultura, come nutrimento dell’ Italia e delle sue menti, ciò che ci rende pensanti, autonomi e liberi, una forma di cibo necessaria e universale. Mi auguro anche che questo sia il primo passo per realizzare una serie di mostre in materia di moda allestite – non più sporadicamente e sperabilmente non in un’ unica, seppur ampia, sala – nei musei italiani (dicendo ciò penso alla mostra che quest’ anno ha celebrato il made in Italy a Londra, presso il Victoria & Albert Museum e penso anche alle nuove tecnologie di cui dotarsi per render ancor più esaustivo e fruibile il racconto di una mostra).

Mila Schön,  coat in plain-weave double wool with intarsia inspired by Lucio Fontana's cuts, Spring/Summer 1969, courtesy Giorgio Schön) and Roberto Capucci, "Omaggio a Burri", georgette coat with applied wool elements, inspired by the artist's works, 1969, courtesy Historical Archive of Roberto Capucci Foundation), photo by N

Mila Schön, coat in plain-weave double wool with intarsia inspired by Lucio Fontana’s cuts, Spring/Summer 1969, courtesy Giorgio Schön) and Roberto Capucci, “Omaggio a Burri”, georgette coat with applied wool elements, inspired by the artist’s works, 1969, courtesy Historical Archive of Roberto Capucci Foundation), photo by N

Coppola and Toppo, photo by N

Coppola and Toppo, photo by N

Germana Marucelli( 1962. 1967-1968, courtesy Germana Marucelli Archive), photo by N

Germana Marucelli( 1962. 1967-1968, courtesy Germana Marucelli Archive), photo by N

 

www.fondazionemaxxi.it

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Sergio Zambon, creative director of legendary fashion house Galitzine, depicted an urban princess and reinterprets in a modern and innovative way the traditional patterns of work by Irene Galitzine in the Spring/Summer 2014 collection he made. The iconic pyjama suit is one of the main features of collection along with catchy dresses, short skirts and jackets resulting from a detailed work of construction and experimentation. The Sangallo cotton gets a paper effect , silk has decorated by fun and delicate appliqués. Other sophisticated details joins to a urban femininity, dressed up with irony. That refined irony which is part of the creative, its work and it is impressed in the print of the slogan, “princess”, decorating dresses, shirts, accessories and talks about a refined, self-confident and free woman who lives in contemporary times and winks at the same time to the Sixties suggestions. Black, white, light colors, orange and a smashing print depicting a heritage of brand, the make­up collection, created yesterday by the Georgian princess, enriches the collection including also little, big masterpieces of craftsmanship, the enchanting metal bags.

ELEGANZA & MODERNITÀ:LA PRINCIPESSA URBAN DI GALITZINE

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Sergio Zambon, direttore creativo della leggendaria casa di moda Galitzine, dipinge una principessa urban e reintepreta in modo moderno e innovativo tradizionali motivi dell’ opera di Irene Galitzine nella collezione primavera/estate da lui realizzata. L’ iconico pigiama palazzo è uno dei principali protagonisti della collezione insieme ad accattivanti abiti, gonne corte e giacche che sono il risultato di una minuzioso lavoro di costruzione e sperimentazione. Il cotone Sangallo acquisisce un effetto carta, la seta è decorata da divertenti e delicate appliqués. Altri sofisticati dettagli si uniscono a una femminilità urban, condita da ironia. Quella fine ironia che è parte del creativo, del suo lavoro ed è impressa nello slogan “princess” che decora abiti, maglie, accessori e parla di una donna libera e sicura di sé che vive nella contemporaneità e al tempo stesso strizza l’ occhio al passato, alle suggestioni degli anni Sessanta. Nero, bianco, colori tenui, arancio e una formidabile stampa che rappresenta un heritage del brand, la linea di make­up, creata ieri dalla principessa georgiana, arricchisce la collezione che include anche piccoli, grandi capolavori di artigianalità, le borse di metallo.

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Beppe Modenese and Adriano Franchi

Beppe Modenese and Adriano Franchi

 

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

 

Galitzine Spring/Summer 2014

Galitzine Spring/Summer 2014

Sergio Zambon and Beppe Modenese

Sergio Zambon and Beppe Modenese

 

Cesare  Cunaccia, Alessandra Spalletti and Beppe Modenese

Cesare Cunaccia, Alessandra Spalletti and Beppe Modenese

Cesare Cunaccia and Sergio Zambon

Cesare Cunaccia and Sergio Zambon

Cesare Cunaccia and Sergio Zambon

Cesare Cunaccia and Sergio Zambon

Sergio Zambon and me

Sergio Zambon and me

www.galitzine.it

Galirzine Spring/Summer 2013

Galitzine Spring/Summer 2013

The boutique Gente in Rome presented the Spring/Summer collection 2013 by Galitzine, designed by Sergio Zambon, featuring a smashing, refined interpretation of the iconic pyjama, evoking the Sixties with a timeless elegance(event included in the Altaroma’s pre-opening).

IL PIGIAMA PALAZZO DI GALITZINE ALLA BOUTIQUE DI ROMA GENTE

Galitzine Spring/Summer 2013

Galitzine Spring/Summer 2013

La boutique Gente a Roma ha presentato la collezione primavera/estate 2013 di Galitzine, disegnata da Sergio Zambon, di cui è protagonista una formidabile raffinata interpretazione dell’ iconico pigiama palazzo che evoca gli anni Sessanta con una eleganza senza tempo (evento incluso nella pre-opening di Altaroma).

Adriano Franchi

Adriano Franchi

Galitzine Spring/Summer 2013

Galitzine Spring/Summer 2013

Galitzine Spring/Summer 2013

Galitzine Spring/Summer 2013

Sergio Zambon

Sergio Zambon

www.galitzine.it

www.altaroma.it 

www.ashadedviewonfashion.com

M

The capsule collection featuring the iconic pyjama of Galitzine, reinterpreted by its creative director Sergio Zambon, will be presented the 25th January 2012 at 12:00 am in Rome at the renowned boutique Gente, an event featuring in the pre-opening of Altaroma’s latest edition. The re-birth of a legendary brand is an event not to be missed.

LA PRE-OPENING DI ALTAROMA CON IL PIGIAMA PALAZZO DI GALITZINE

Galitzine Spring/Summer 2013

Galitzine Spring/Summer 2013

La capsule collection che ha quale protagonista l’ iconico pigiama palazzo di Galitzine, reinterpretato dal suo direttore creativo Sergio Zambon, sarà presentata il 25 gennaio 2012 alle ore 12:00 a Roma presso la rinomata boutique Gente, un evento protagonista della pre-opening dell’ ultima edizione di Altaroma. La rinascita di un leggendario brand è un evento imperdibile.

Galitzine Spring/Summer 2013

Galitzine Spring/Summer 2013

www.altaroma.it

www.ashadedviewonfashion.com

d1

Storia della moda a Roma”(Donzelli Editions, Euros 30, 00), book by the fashion historian Cinzia Capalbo, which explores Italian fashion and its history, focusing on the Italian capital as cornerstone of haute couture, a suggestive path depicted by the author which starts in late nineteenth century was released recently.

Valentino

Valentino

Like the work of Silvia Venturini Fendi (fashion designer of brand Fendi) as President of Altaroma: art, fashion and craftsmanship are together with emerging talents in order to showcase, celebrate and support the made in Italy and made in Rome(a purpose which has made concrete and evidenced by the facts: the sharing of talents showcased and supported by Altaroma which recently featured in relevant Italian trade show events as the Milan White and Florence Pitti, successful evidence of the laudable talent-scouting work made and promoted by Altaroma).

Renato Balestra Fall/Winter 2011-2012

Renato Balestra Fall/Winter 2011-2012

Thus I am very pleased of getting her words, embodied in the preface of book by Cinzia Capalbo. on loan: “Rome is my city, the city where I was born and raised, where I started considering the craftsmanship as a great heritage and where, once I had the chance, I started to support it as value of Italian culture. Rome is a city full of history and traditions which is considered all around the world as the cradle of those trades that join with themselves, giving rise to the concept of fashion.

Brioni 1964

Brioni 1964

This book very clearly explains how a series of social, political and economic conditions contributed to the rise of a forerunner melting-pot, laying the basis for the contemporary made in Italy. Rome has always played the part of fascinating all of the human perceptions and because of that it has attracted many masters artisans who came here from every land of country, contributing to create a centre of excellence.

Irene Galitzine at her home in Rome

Irene Galitzine at her home in Rome

Rome has been a destination for celebrated authors for the Grand Tour they made in the nineteenth century, a cornerstone of film in the golden years of last century: a huge source to draw on. A city made of places to enjoy, cues to learn, paths to discover and trades that have fitted together and inspired the future. “A time machine”, as Cinzia Capalbo defines the book she wrote, which upsets and gives a detailed account of Rome as ideal seat of high-end craftsmanship.

Dress by Irene Galitzine featuring in Vogue America, December issue 1949

Dress by Irene Galitzine featuring in Vogue America, December issue 1949

An idea which is naturally connected to Altaroma, which represents the means to re-discover and protect those ancient professions, those manual skills that are always more rare. How many masters artisans don’t know anyone to pass on him their art?. I really think all that is a challenge and an opportunity. The creativity is an unlimited heritage which, joint to the recovery of this wide range of professions, can give infinite chances to work.

Silvia Venturini Fendi and me during the press conference for the launch of Galitzine capsule collection by Sergio Zambon

Silvia Venturini Fendi and me during the press conference for the launch of Galitzine capsule collection by Sergio Zambon

I think about a pied microcosm of arts and trades that is doomed to create dynamism in an industry which requests new incentives and energies. Holding and passing on the know-how of tradition and implementing the crossover with experimentation, il made in Italy really will find again its leading role in the realm of international fashion. A lively and dynamic campus for contributing to recognize the depth and relevance of made in Italy and “made in Rome”, so as fashion and all goes around this field becomes discipline of contemporary times, recognized as genuine art”.

 

LA STORIA DELLA MODA A ROMA, UN LIBRO DI CINZIA CAPALBO

Fendi Spring/Summer 2012

Fendi Spring/Summer 2012

Storia della moda a Roma”(Donzelli Editore, Euro 30, 00), libro della storica della moda Cinzia Capalbo, che esplora la moda italiana e la sua moda, soffermandosi sulla capitale italiana quale fulcro dell’ alta moda, un percorso suggestivo dipinto dall’ autrice che inizia alla fine del diciannovesimo secolo, è stato recentemente pubblicato.

From the left to the right: sketches featuring in the Brioni Spring/Summer collection 1956 by Luigi Tarquini for the magazine Costume, Angelo Litrico and Vittorio Gassman

From the left to the right: sketches featuring in the Brioni Spring/Summer collection 1956 by Luigi Tarquini for the magazine Costume, Angelo Litrico and Vittorio Gassman

Come l’ opera di Silvia Venturini Fendi (fashion designer del brand Fendi) nelle vesti di Presidente di Altaroma: arte, moda e artigianato sono insieme ai talenti emergenti al fine di esporre, celebrare e sostenere il made in Italy e il made in Rome(una finalità che è stata concretizzata e dimostrata dai fatti: la condivisione dei talenti esposti e sostenuti da Altaroma che è stata recentemente protagonista di importanti eventi fieristici di moda quali il White di Milano e il Pitti di Firenze, felice dimostrazione del lodevole lavoro di talent-scouting realizzato e promosso da Altaroma).

The model Ivy Nicholson wearing a dress by Sartoria Fabiani, 1955, photo by Pasquale de Antonis


The model Ivy Nicholson wearing a dress by Sartoria Fabiani, 1955, photo by Pasquale de Antonis

Pertanto sono molto lieta di prendere a prestito le sue parole, racchiuse nella prefazione del libro di Cinzia Capalbo: “Roma è la mia città, la città dove sono nata e cresciuta, dove ho imparato a considerare l’ artigianato un grande patrimonio e dove, appena ne ho avuto la possibilità, ho cominciato a sostenerlo come valore della cultura italiana. Roma è una città intrisa di storia e di tradizioni che viene percepita nel mondo come culla di tutti quei mestieri che si uniscono, fino a formare il concetto di moda.

The artist Maria Grazia Mariani wearing a dress by Capucci, 1955, photo by Pasquale de Antonis


The artist Maria Grazia Mariani wearing a dress by Capucci, 1955, photo by Pasquale de Antonis

Questo libro spiega con grande chiarezza in che modo una serie di condizioni sociali, politiche ed economiche hanno fatto sì che si venisse a creare un “melting-pot” ante litteram, gettando le basi del made in Italy contemporaneo. Roma ha sempre giocato la sua fascinazione su tutte le percezioni umane, ed è anche per questo che qui sono stati attratti molti maestri artigiani da ogni angolo del paese, finendo per creare un polo di eccellenza.

Dress by the Fontana sisters at the Baths of Diocletian Museum, 1948 photo by Pasquale de Antonis


Dress by the Fontana sisters at the Baths of Diocletian Museum, 1948 photo by Pasquale de Antonis

Meta di celebri scrittori per il loro Grand Tour nell’ Ottocento, fulcro del cinema negli anni d’oro del secolo scorso: in breve, un bacino immenso al quale attingere. Una città fatta di luoghi da ammirare, spunti per imparare, percorsi da scoprire e mestieri che hanno finito per intrecciarsi con la storia e ispirare il futuro. “Una macchina del tempo”, come Cinzia Capalbo definisce il suo libro, che capovolge e circostanzia con estrema lucidità l’ idealizzazione di Roma come sede ideale dell’ alto artigianato.

Simonetta Visconti wearing a hat at her atelier, 1949, photo by Pasquale de Antonis


Simonetta Visconti wearing a hat at her atelier, 1949, photo by Pasquale de Antonis

Un concetto che si lega in maniera naturale ad Altaroma, che rappresenta lo strumento per riscoprire e salvaguardare quei mestieri antichi, quelle abilità manuali che sono sempre più rare. Quanti maestri artigiani non sanno a chi tramandare la loro arte? Sono fermamente convinta che questo rappresenti una sfida e un’ opportunità. La creatività è un patrimonio inesauribile, che unito al recupero di questo immenso bacino di mestieri potrà offrire infinite occasioni di lavoro.

Fashion Palace, illustration by Filippo Omegna, 1910

Fashion Palace, illustration by Filippo Omegna, 1910

Penso a un variegato microcosmo di arti e mestieri destinati a creare movimento in un’ industria che richiede nuovi stimoli e nuove energie. Conservando e tramandando tutto il know-how della tradizione e implementando il crossover con la sperimentazione, il made in Italy ritroverà certamente il suo ruolo da protagonista nel panorama della moda internazionale. Un campus vivo e dinamico per far riconoscere la vastità e l’ importanza del made in Italy e “made in Rome”. Affinché la moda, e tutto quanto ruota intorno a questo settore diventi disciplina della contemporaneità riconosciuta come vera e propria arte”.

The fashion house Magazzini Fratelli Pontecorvo and Giovanni Gilardini in the early Nineties


The fashion house Magazzini Fratelli Pontecorvo and Giovanni Gilardini in the early Nineties

The actress Paola Borbone as testimonial of textiles and autarchic fashion, 1934


The actress Paola Borbone as testimonial of textiles and autarchic fashion, 1934

The actress Paola Borbone as testimonial of textiles and autarchic fashion, 1934

Audrey Hepburn and Anita Ekberg at the set of movie “War and peace” by King Vidor, wearing dresses by Fernanda Gattinoni, designed by Maria de Matteis, 1956

www.altaroma.it

www.ashadedviewonfashion.com

It comes to the renowned multi-brand virtual boutique Yoox the Spring/Summer 2013 capsule collection of Galitzine by Sergio Zambon, featuring the iconic pyjama, a genuine passé-partout, reinterpreted in many catchy variations under the sign of Sixties suggestions.

LA COLLEZIONE CAPSULE DI GALITZINE BY SERGIO ZAMBON SU YOOX

Galitzine by Sergio Zambon Spring/Summer 2013

Giunge presso la rinomata boutique virtuale multi-brand Yoox la collezione capsule primavera/estate 2013 di Galitzine by Sergio Zambon di cui è protagonista l’ iconico pigiama palazzo, un autentico passé-partout, reinterpretato in molteplici, accattivanti varianti all’ insegna di suggestioni anni Sessanta.

Galitzine by Sergio Zambon Spring/Summer 2013

Galitzine by Sergio Zambon Spring/Summer 2013

Galitzine by Sergio Zambon Spring/Summer 2013

www.yoox.com

www.galitzine.it

Galitzine by Sergio Zambon Spring/Summer 2013, photo by Elisabetta Facco

 

It has recently presented during the latest edition of Milan Fashion Week at the renowned concept-store of Carla Sozzani 10 Corso Como the Spring/Summer 2013 capsule collection of Galitzine which is under the sign of conceptual and refined creativity by the bright fashion designer Sergio Zambon as creative director, featuring the glamour, a sophisticated elegance, light colors along with different shades of white, black, colored prints, precious details as Swarovski appliques and catchy shoes, successfully joining a timeless refinement to the comfort and being born to be a genuine passé-partout, “a uniform” as Jackie Kennedy asserted yesterday.

UN FELICE RITORNO: IL PIGIAMA PALAZZO DI GALITZINE DI SERGIO ZAMBON A 10 CORSO COMO DI MILANO 

Galitzine Spring/Summer 2013, photo by Elisabetta Facco

É stata recentemente presentata in occasione dell’ ultima edizione della Milan Fashion Week presso il rinomato concept-store di Carla Sozzani 10 Corso Como la capsule collection primavera/estate 2013 di Galitzine che é all’ insegna della concettuale e raffinata creatività del brillante designer Sergio Zambon nelle vesti di direttore creativo di cui sono protagonisti il glamour, una sofisticata eleganza, colori tenui unitamente a svariate nuance di bianco, nero, stampe colorate, dettagli preziosi quali le applicazioni di Swarovski ed accattivanti calzature che felicemente uniscono una raffinatezza senza tempo al comfort e sono nati per essere un autentico passé-partout, “una uniforme” come affermava ieri Jackie Kennedy.

Galitzine by Sergio Zambon Spring/Summer 2013, photo by Elisabetta Facco

Galitzine by Sergio Zambon Spring/Summer 2013, photo by Elisabetta Facco

 

Galitzine by Sergio Zambon Spring/Summer 2013, photo by Elisabetta Facco

 

Galitzine by Sergio Zambon Spring/Summer 2013, photo by Elisabetta Facco

 

Sergio Zambon along with a model wearing the Galitzine Spring/Summer 2013 he designed and a journalist interviewing with him, photo by Elisabetta Facco

 

Galitzine by Sergio Zambon Spring/Summer 2013, photo by Elisabetta Facco

The sweet Sergio Zambon, photo by Elisabetta Facco

 

 

www.galitzine.it

www.10corsocomo.com

Silvia Venturini Fendi, Sergio Zambon and Alessandra Spalletti

A press conference was held in Milan at 10 Corso Como presenting the Spring/Summer 2013 capsule collection by Galitzine, created by Sergio Zambon as creative director. The press conference was moderated by Silvia Venturini Fendi, glad of having acted as a catalyst, getting the main purpose of her role as President of Altaroma: to give a showcase to emerging fashion designers – as Sergio Zambon – and promote a dialogue and synergies between them and the celebrated Rome fashion houses. In fact this action is what has given to the creative alchemy “Limited/Unlimited, Edition-Re-edition”, the exhibition where Sergio Zambon interpreted the pyjama by Galitzine.

The pyjama by Galitzine interpreted by Sergio Zambon at the Limited/Unlimited exhibition of Altaroma in July 2011

Adriano Franchi, the Altaroma general director

Beppe Modenese

The event featured also Beppe Modenese who talked about Irene Galitzine, making a portrait of her as friend, Alessandra Spalletti, the CEO of Galitzine who told about this project: a start-up of whose development will be implemented in different steps, telling the brand is owned by the nephew of Irene Galitzine along with a group of partners, the distribution will be made by thePagani show-room and the collection will be available for sale at selected stores as 10 Corso Como and the virtual multi-brand boutique Yoox.

Galitzine by Sergio Zambon Spring/Summer 2013

Later Sergio Zambon talked about the project, “as a re-educational approach for the customer” which is divided in three showcases, including 20 items: the first one is everyday wear, made of cotton, popeline and crépon, inspired by the Bruno Munari’ s geometries, having a palette of colors including white and “ink”, a mix between blue carbon paper and charcoal; the second one “tomato classic” features damasks and the third one is more couture, featuring white, greige, lime and black along with embroideries, Swarovski appliqués and resin punk studs, including also a capsule collection of shoes.

Sergio Zambon

This capsule collection will be presented on 20thSeptember 2012 in the Milanese concept store 10 Corso Como. A not to be missed happening to celebrate a myth and enjoy the wonders of an iconic item, the pyjama considered yesterday as a uniform, by iconic women as Lee Radziwill and Jackie Kennedy.

 

IL PIGIAMA PALAZZO DI GALITZINE A 10 CORSO COMO DI MILANO

Galitzine by Sergio Zambon Spring/Summer 2013

Una conferenza stampa si é tenuta a Milano presso 10 Corso Como che ha presentato la collezione primavera/estate 2013 di Galitzine, creata da Sergio Zambon nelle vesti di direttore creativo. La conferenza stampa è stata moderata da Silvia Venturini Fendi, lieta di aver agito da catalizzatore, realizzando la finalità principale del suo ruolo da Presidente di Altaroma: offrire una vetrina a designer emergenti – quali Sergio Zambon – e promuovere un dialogo e sinergie tra di loro e le celebri caase di moda di Roma. Infatti questa azione è ciò che é stato offerto all’ alchimia creativa “Limited/Unlimited, Edition-Re-edition”, la mostra in cui Sergio Zambon ha interpretato il pigiama palazzo di Galitzine.

Irene Galitzine and Jackie Kennedy, photo courtesy of Galitzine archives

L’ evento ha avuto quale protagonista anche Beppe Modenese che ha parlato di Irene Galitzine, facendo un ritratto di lei da amico, Alessandra Spalletti, CEO di Galitzine che ha parlato di questo progetto: una start-up il cui sviluppo sarà implementato in diverse fasi, dicendo che il brand è di proprietà del nipote di Irene Galitzine unitamente a un gruppo di soci, la distribuzione sarà effettuata dallo show-room Pagani e la collezione sarà disponibile per la vendita presso selezionate boutiques quali 10 Corso Como e la boutique multi-brand virtuale Yoox.

Carla Sozzani and me

Successivamente Sergio Zambon ha parlato del progetto nel senso di “un approccio rieducativo per il cliente”, diviso in tre vetrine che includono 20 capi: la prima é abbigliamento per ogni giorno, realizzata in cotone, popeline e crépon che si ispira alle geometrie di Bruno Munari, ha una palette di colori che includono bianco ed “inchiostro”, un mix tra blu copiativo e antracite; la seconda “tomato classic” ha quale protagonista i damaschi e la terza è più couture di cui sono protagonisti bianco, greige, lime e nero unitamente a ricami, applicazioni di Swarovski e borchie punk di resina, includendo anche una collezione capsule di scarpe.

Questa collezione capsule sarà presentata il 20 settembre 2012 nel concept store milanese 10 Corso Como. Un evento imperdibile per celebrare un mito e apprezzare le meraviglie di un capo iconico, il pigiama palazzo, considerato ieri una uniforme da donne iconiche quali Lee Radziwill e Jackie Kennedy.

www.10corsocomo.com

www.galitzine.it

www.ashadedviewonfashion.com

Pigiama Palazzo” is the capsule collection of Galitzine, its press conference will be held on 4thSeptember 2012 in Milan at 10 Corso Como,10:30 am and will present and celebrate the iconic item interpreted by Sergio Zambon, the creative director of brand, featuring Maria Silvia Venturini Fendiand Beppe Modenese.A not to be missed happening to enjoy a renowned fashion house and one of most vibrant names of contemporary made in Italy.

“PYJAMA”, LA CAPSULE COLLECTION DI SERGIO ZAMBON PER GALITZINE DA 10 CORSO COMO DI MILANO

A Karl Lagerfeld moment featuring me and Sergio Zambon

Pigiama Palazzo” é la collezione capsule di Galitzine, la sua conferenza stampa si terrà il 4settembre 2012 a Milano presso 10 Corso Como, alle ore 10:30 e sarà presentato e celebrato l’ iconico capo interpretato da Sergio Zambon, direttore creativo del brand, di cui saranno protagonisti Maria Silvia Venturini Fendi e Beppe Modenese.Un evento imperdibile per apprezzare una rinomata casa di moda ed uno dei più vibranti nomi del made in Italy contemporaneo.

www.galitzine.it

www.10corsocomo.com 

www.ashadedviewonfashion.com