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Floracult, photo by N

Nature as a lifestyle under the sign of sustainability, that is what it featured in the ninth edition of Floracult, event ideated by the strong social activist, pioneering fashion designer and farming businesswoman Ilaria Venturini Fendi and curated by Antonella Fornai, which was recently held in the Rome countryside, in La Storta at I Casali del Pino. It’s culture, this, made concrete through different events as workshops, book-launches, exhibitions and talks. The sounds, scents and flavors belonging to the natural world along with its little hosts were the main features, a tale enriched by an awesome frame, the enchanting, relaxing and warmth atmosphere which makes this place a special place where to go and come back. That is what I do since seven years and year after year I continue discovering something new concerning the nature, sustainability. I often use to saying I am grateful to have the chance of increasing my modest knowledge concerning this field to which I am very sensitive and deeply connected.

 

Floracult, photo by N

 

The entering of the exhibiting spaces featuring plants, flowers, along with the wines and interior design made by Anna Venturini Fendi and a series of vintage selection she made, photo by N

 

A perfect frame to read a book what an exhibitor did into his space, photo by N

 

Scarves made by using organic dying, photo by N

 

Carmina Campus, photo by N

 

Carmina Campus co-branding series of accessories made by teaming with Vibram, made of rubber, photo by N

 

Carmina Campus, photo by N

 

Headonism by Alessandro Magagnini( aka it’s an immense joy), photo by N

 

Hedonism by Alessandro Magagnini ft. me, myself and I, photo by N

This event becomes more special as it often gives to me the chance to see many things and also sharing all that with some beloved friends. I like reminding two special moments, a talk featuring the architects Antonio Girardi and Cristiana Favretto, focused on sustainable solutions as the Jellyfish hydroponic installation in its further developments which has been presented during the Milan Expo. They also talked about the PNAC, the projecting team joining architecture, botany and interior design coordinated Stefano Mancuso as well as about the way plants can be used as sensors, model for innovation and means to purity the air. That it has witnessed by “Breath”, an installation evidencing to which extent the plants can be filters to remove the pollution there is in the atmosphere. This and other kinds of solutions that are respectful of the world where we live were adopted by some Tuscany areas as Prato, city with which the PNAC is collaborating. Another special interlude has been the conference held by the iconic fashion guru Li Edelkoort and hosted by the bright fashion journalist Antonio Mancinelli. She created Bloom, a magazine launched in 1998 I was pleased to see and read, to increase the contemporary lifestyles inspired by the love for the plants, flowers and garden. It is a precious contribute she gave in order to increase a sustainable way of thinking inside out the realm of fashion, or rather to define fashion in an anti-fashion way, considering the current vision of mainstream connected to this realm. It’s a different way to think, create and make, that until now it has considered just merely pioneering, but it is born to be the only way possible in the forthcoming future. The consciousnesses arising from that, doubts and ideas were many, a precious gift resulting from this moment of culture sharing: to question and have doubts, ideas on the move, the driving forces of a change, something which is really necessary.

 

SUCCEDE A FLORACULT: NATURA, CULTURA & SOSTENIBILITÀ

 

Yes she can!…Ilaria Venturini Fendi ( along with Adelaide Corbetta taking a picture), photo by N

Natura come stile di vita all’ insegna della sostenibilità è stata protagonista della nona edizione di Floracult, evento ideato dalla fervente attivista nel sociale, pionieristica fashion designer ed imprenditrice agricola Ilaria Venturini Fendi e curato da Antonella Fornai, che si è recentemente tenuto nella campagna romana, a La Storta, presso I Casali del Pino. Cultura, questa, concretizzata attraverso svariati eventi quali workshops, presentazioni di libri, esposizioni e talks. I suoni, profumi e sapori del mondo della natura unitamente ai suoi piccoli ospiti erano i prersonaggi principali, un racconto arricchito da una splendida cornice, l’ incantevole, rilassante e calda atmosfera la quale rende questo luogo un posto in cui andare e ritornare. Questo, ciò che faccio da sette anni e anno dopo anno continuo a scoprire qualcosa di nuovo in tema di natura, sostenibilità. Dico spesso che sono grata di avere la possibilità di accrescere la mia modesta conoscenza in questo ambito verso cui sono molto sensibile e profondamente connessa.

Antonio Girardi and Cristiana Favretto along with the Jellyfish installation presented during the Expo, photo by N

 

Anna Fendi exhibiting space joining wines, homewear and a selection of vintage jewelry, photo by N

Anna Fendi exhibiting space joining wines, furniture and a selection of vintage jewelry, photo by N

 

Anna Fendi exhibiting space joining wines, furniture and a selection of vintage jewelry, photo by N

 

Anna Fendi exhibiting space joining wines, furniture and a selection of vintage jewelry, photo by N

 

plants and water by Alessandro Magagnini, photo by N

 

Headonism moment ft. Antonio Passa, Michele Lettieri and Alessandro Magagnini who ideated the hats with the plants growing on it, photo by N

 

Floracult, photo by N

Tale happening diventa ancor più speciale, poiché mi offre anche la possibilità di vedere tante cose nuove e anche condivider tutto ciò con alcuni cari amici. Mi piace ripensare a due momenti speciali, un talk con gli architetti Antonio Girardi e Cristiana Favretto, incentrato su soluzioni sostenibili come l’ installazione idroponica Jellyfish nei suoi ulteriori sviluppi che è stata presentata nell’ occasione dell’ Expo milanese. Costoro hanno anche parlato di PNAC, il team di progettazione che unisce architettura, botanica e interior design coordinato da Stefano Mancuso come anche del modo in cui le piante possano fungere da sensori, modello di innovazione e strumenti per purificare l’ aria. Ciò che dimostra Breath”, installazione che prova in che misura le piante possano essere filtri per rimuovere l’ inquinamento atmosferico. Questo ed altri tipi di soluzioni rispettose dell’ ambiente in cui viviamo sono state adottate in alcune aree della Toscana come Prato, cittadina con cui il PNAC sta collaborando. Altro speciale interludio, la conferenza tenuta dall’ iconica fashion guru Li Edelkoort e moderata dal brillante giornalista di moda Antonio Mancinelli. Costei ha creato Bloom, un magazine lanciato nel 1998 che son stata lieta di vedere e leggere, per incentivare gli stili di vita che si ispirano all’ amore per le piante, i fiori ed il giardino. Un prezioso contributo, il suo, al fine di incrementare un modo sostenibile di pensare dentro e fuori dall’ ambito della moda o meglio definire la moda un una modalità anti-moda, considerando l’ attuale visione di mainstream collegata a questo settore. Un diverso modo di pensare, creare e fare che finora è stato ritenuto meramente pionieristico, ma è destinato ad essere l’ unico modo possibile nel prossimo futuro. Molteplici le consapevolezze, i dubbi e le idee che discendono da ciò, un prezioso regalo, tratto da questo momento di condivisione di cultura: interrogarsi e aver dubbi, idee in movimento, le forze motrici di un cambiamento, qualcosa che è davvero necessario.

Floracult, photo by N

 

The shopping bag by the Carmina Campus label Socially made in Italy, made by the women being in the Italian prisons, photo by N

 

Monili Ro.vi jewelry by Roberta Visentin, photo by N

 

Monili Ro.vi jewelry by Roberta Visentin, photo by N

 

Monili Ro.vi jewelry by Roberta Visentin, photo by N

 

The ArteViva installation, photo by N

 

The ArteViva installation, photo by N

 

Bloom magazine by Li Edelkoort, photo by N

 

Bloom magazine by Li Edelkoort, photo by N

 

Floracult, photo by N

 

A “Suicide” moment aka “Dream baby dream”, featuring me, myself and I wearing the t-shirt-artistic project by Nico Vascellari at Floracult, photo by N

 

Floracult, photo by N

 

 

www.floracult.com

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

Tradition, genuineness, craftsmanship and high quality is the alchemy impressed in the Spring/Summer 2015 collection by the German brand 1828 by Zoeppritz, designed by Jan Alt. A heritage developed in the realm of homewear finds a new context in the womenswear, holding the same care of details and precious manufacture which made famous the brand. A smashing combination of materials features in the collection: leather, linen, silk crêpe and cotton. A monochromatic palette of colors – made of black, white and grey – is enriched by finely woven jacquard patterns and refined prints. Fluidity and structure is the binomial embodied in the creations of brand – where the skirt in many versions is the main feature -, emphasizing and elegance made of details talking about simplicity.

SEMPLICITÀ, TRADIZIONE E ARTIGIANALITÀ: L’ ELEGANZA DI 1828 BY ZOEPPRITZ

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

Tradizione, autenticità, artigianalità e alta qualità è l’ alchimia impressa nella collezione primavera/estate 2015 del brand tedesco 1828 by Zoeppritz, disegnato da Jan Alt. Un’ eredità culturale consolidate nell’ ambito dell’ homewear trova un nuovo contest nell’ abbigliamento donna, mantenendo la medesima cura per i dettagli e la manifattura che ha reso famoso il marchio. Una formidabile combinazione di materiali è protagonista della collezione: pelle, lino, crêpe di seta e cotone. Una palette monocromatica di colore -fatta di nero, bianco e grigio – è arricchita da motivi jacquard finemente tessuti e raffinate stampe. Fluidità e struttura e il binomio incluso nelle creazioni del brand – che ha quale protagonista principale la gonna, realizzata in plurime varianti – che enfatizza un’ eleganza fatta di dettagli che parlano di semplicità.

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

1828 by Zoeppritz Spring/Summer 2015

1828 by Zoeppritz Spring/Summer 2015

 

 

http://zoeppritz.com

Rick Genest, The Zombie Boy

Rick Genest, The Zombie Boy

Rick Genest, iconic zombiesque model, singer (who released the track “Dirty rejects”), blogger as The zombie boy, also turned himself into a brand, making swimwear, accessories as, bags, shoes (created in collaboration with the Spanish brand of gothic footwear New Rock), jewelry, homewear as candles pillows and duvet covers. A range of items under the sign of gothic, dark suggestions (evoking a memory from by adolescence: to visit the renowned dark Rome boutique Bacillario, placed in via Laurina 41/43 along with a friend who was a devoted customer of the store) that tell about a postmodern subculture, being available at The zombie boy’s virtual boutique.

RICK GENEST, THE ZOMBIE BOY DIVENTA UN BRAND & UNA BOUTIQUE VIRTUALE

Rick Genest

Rick Genest

Rick Genest, iconico modello zombiesco, cantante (che ha pubblicato il brano “Dirty rejects”), blogger nelle vesti di The zombie boy, si è anche trasformato in un brand, realizzando costume da bagno, accessori quali borse, scarpe (create in collaborazione con il brand spagnolo di calzature gothic New Rock), gioielli, accessori per la casa quali candele, cuscini e copri-piumini. Una gamma di oggetti all’ insegna di suggestioni gotiche, dark (che evocano un ricordo della mia adolescenza: visitare la rinomata boutique dark di Roma Bacillario, ubicata a via Laurina 41/43 insieme a un amico che era un affezionato cliente del negozio) che parlano di una subcultura postmoderna, del creatore, le quali sono disponibili presso la boutique di The zombie boy.

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

Rick Genest

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

The zombie boy

Bacillario boutique

Bacillario boutique

www.zombieboy.com  

Manish Arora for Monoprix

The Indian designer, creative director of Paco Rabanne, Manish Arora recently teamed up with the French retailer Monoprix, creating a capsule collection of womenswear, kidswear, underwear, accessories and homewear under the sign of color, inspired to Bollywood, featuring also the customized champagne bottle for Pommery and mineral water bottle for Abatilles, successfully joining a catchy to affordable prices for bright gift ideas.

LE SUGGESTIONI DI BOLLYWOOD DI MANISH ARORA PER MONOPRIX

Manish Arora

Il designer indiano, direttore creativo di Paco Rabanne, Manish Arora ha recentemente collaborato con la catena di grande distribuzione francese Monoprix, creando una capsule collection di abbigliamento da donna, bambino, lingerie, accessori ed homewear all’ insegna del colore che si ispira a Bollywood di cui è protagonista anche la bottiglia di champagne customizzata per Pommery e la bottiglia d’acqua minerale per Abatilles, unendo felicemente un accattivante design a prezzi alla portata di tutti per brillanti idee regalo.

Manish Arora for Monoprix

Manish Arora for Monoprix

Manish Arora for Monoprix

Manish Arora for Monoprix

Manish Arora for Monoprix

Manish Arora for Monoprix

www.monoprix.fr