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 Vivienne Westwood 10th Season Made in Africa Bag x Ethical Fashion Initiative

Vivienne Westwood 10th Season Made in Africa Bag x Ethical Fashion Initiative, photo courtesy of ITC Ethical Fashion Initiative

 

The legendary British fashion designer Vivienne Westwood celebrates the successful continuation of the successful partnership with the Ethical Fashion Initiative( she started five years ago), a laudable project launched by the ITC (International Trade Centre an UN Agency working in the realm of ethical fashion to emancipate the Africa people from poverty through the work and its training) with a limited edition of Africa bags collection, made by artisans in Kenya. Over the past five years the involvement of the fashion designer has supported thousands of micro-producers from marginalized communities in these regions, developing their artisan skills and improving their financial prospects. This has promoted the growth of sustainable business instead of aid dependency. Craftsmanship and ideas on the move are impressed in the Africa bags that resonate with the activism of the queen of punk, are embodied in more the design, materials used  that raise questions on critical issues such as climate change and waste.

UNA COLORATA CELEBRAZIONE: LA DECIMA PARTNERSHIP DI VIVIENNE WESTWOOD CON L’ ITC

Vivienne Westwood x Ethical Fashion Initiative 10th Anniversary bag made in Kenya

Vivienne Westwood x Ethical Fashion Initiative 10th Anniversary bag made in Kenya, photo courtesy of ITC Ethical Fashion Initiative

La leggendaria fashion designer inglese Vivienne Westwood celebrate la felice prosecuzione della partnership con l’ Ethical Fashion Initiative (da lei avviata cinque anni fa), un lodevole progetto lanciato dall’ ITC (Centro del Commercio Internazionale Trade Centre un’ Agenzia dell’ ONU che opera nell’ ambito della moda ethical per emancipare le popolazioni dell’ Africa dalla povertà attraverso il lavoro e la sua formazione) con  una limited edition  della collezione di Africa bags, realizzate da artigiani in Kenya. Nell’ arco di cinque anni il coinvolgimento della stilista ha sostenuto migliaia di micro-produttori provenienti da comunità che vivono ai margini in queste regioni, consolidando il loro talento da artigiani e migliorando la loro situazione finanziaria. Ciò ha promosso la crescita di un’ impresa sostenibile, diversamente dalla dipendenza derivante dagli aiuti umanitari. Artigianalità e idee in movimento sono impresse nelle Africa bags che risuonano dell’ attivismo della regina del, racchiuse nel design e nei materiali usati che si interrogano su problematiche critiche quali il cambiamento climatico e i rifiuti.

The Kenya Ethical Fashion Iniatiative Artisans Theme, photo courtesy of Louis Sideri &  ITC

The Kenya Ethical Fashion Iniatiative Artisans Team, photo courtesy of Louis Sideri & ITC Ethical Fashion Initiative

 

Vivienne Westwood x Ethical Fashion Initiative 10th Anniversary bag made in Kenya, photo courtesy ITC Ethical Fashion Initiative

Vivienne Westwood x Ethical Fashion Initiative 10th Anniversary bag made in Kenya, an artisan working, photo courtesy ITC Ethical Fashion Initiative

 

Vivienne Westwood and Team visit Kenya with Ethical Fashion Initiative,  photo courtesy of ITC Ethical Fashion Initiative

Vivienne Westwood and Team visit Kenya with Ethical Fashion Initiative, photo courtesy of ITC Ethical Fashion Initiative

 

www.ethicalfashioninitiative.org

www.viviennewestwood.com

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Marcus Tondo

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Marcus Tondo

Fashion as lifestyle, a unique aestethics depicting an asserting and ironic femininity – making fun of conventional clichés – and a vibrant ethic under the sign of social activism. That is the world of genius British fashion designer Vivienne Westwood, who is considered as the queen of punk. Environment, climate, sustainability and freedom are the realms (as the campaign to promote the free information, support Wikileaks and its creator Julian Assange) supported by the fashion designer, creator also of a smashing blog, Active Resistance. The name of blog is a categorical imperative embodied in a Manifesto, focused on a practice, the search for culture and the thinking to change its own life and the world. “We have the choice to become more cultivated and therefore more human – or by muddling along as usual we shall remain the destructive and self-destroying animal, the victim of our own cleverness (To be or not to be)”. That is what the Manifesto asserts featuring as travellers who accompany Active Resistance, Alice, Pinocchio, Art Lover (an anthropologist), True Poet (an alchemist). This journey to find art shows that art gives culture and that culture is the antidote to propaganda (a leitmotiv of contemporary times including, as Aldous Huxley said, three evils: nationalistic idolatry, non-stop distractions and organized lying). These ideas aren’t just words flying on the air, but they become facts, actions and join to the creativity of Vivienne Westwood, becoming things, objects, garments. That shines in the Spring/Summer 2014 collection of Vivienne Westwood Gold Label, featuring the tartan woven from Burkina Fasu and accessories, made in Kenya by the Nairobi artisans. A successful initiative arising from the teaming with the ITC, a UN Agency, in order to emancipate from poverty the African people through work.

QUANDO LA MODA É UNO STILE DI VITA: LA FORZA, PASSIONE & SALUBRE ETICA DI VIVIENNE WESTWOOD

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Marcus Tondo

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Marcus Tondo

Moda come stile di vita, una estetica unica dipinge una femminilità ironica ed assertiva – che beffeggia i cliché convenzionali – e una vibrante etica all’ insegna dell’ attivismo nel sociale. Questo è il mondo della geniale fashion designer inglese Vivienne Westwood che è considerata la regina del punk. Ambiente, clima, sostenibilità e libertà, gli ambiti sostenuti (come anche la campagna per promuovere la libera informazione, supportare Wikileaks e il suo creatore Julian Assange) dalla fashion designer, creatrice anche di un formidabile blog, Active Resistance. Il nome del blog è un imperativo categorico, racchiuso in un Manifesto, incentrato su una pratica: la ricerca di cultura e il pensare di cambiare la propria vita e il mondo. “Abbiamo la facoltà di scelta di diventare più colti e perciò più umani – oppure tirando a campare come al solito, possiamo rimanere animali distruttivi e autodistruttivi, vittime della nostra astuzia (Essere o non essere)”. Questo è ciò che afferma il Manifesto di cui sono protagonisti nelle vesti di compagni di viaggio di Active Resistance, Alice, Pinocchio, L’ Amante dell’ Arte (un antropologo), il Vero Poeta (un alchimista). Questo viaggio per trovare l’ arte dimostra che l’ arte trasmette cultura e che quest’ ultima è l’ antidoto alla propaganda( un leitmotiv della contemporaneità che include, come sosteneva Aldous Huxley, tre mali: l’ idolatria nazionalistica, continue follie e la menzogna organizzata). Tali idee non sono mere parole che volano nell’ aria, ma diventano fatti, azioni e si uniscono alla creatività di Vivienne Westwood, diventando cose, oggetti, indumenti. Ciò splende nella collezione primavera/estate 2014 di Vivienne Westwood Gold Label che ha quale protagonista il tessuto tartan del Burkina Fasu ed accessori, realizzati in Kenya dagli artigiani di Nairobi. Una felice iniziativa che nasce dalla collaborazione con l’ ITC, una agenzia ONU, al fine di emancipare dalla povertà la popolazione africana attraverso il lavoro.

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Marcus Tondo

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Marcus Tondo

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Marcus Tondo

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Marcus Tondo

photo courtesy of Activeresistance.co.uk

photo courtesy of Activeresistance.co.uk

The limited edition of t-shirt by Vivienne Westwood to support Wikileaks and Julian Assange

The limited edition of t-shirt by Vivienne Westwood to support Wikileaks and Julian Assange

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Gianni Pucci

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Gianni Pucci

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Marcus Tondo

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Marcus Tondo

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Gianni Pucci

Vivienne Westwood Gold Label Spring/Summer 2014, photo by Gianni Pucci

Vivienne Westwood, photo courtesy of Activeresistance.co.uk

Vivienne Westwood, photo courtesy of Activeresistance.co.uk

www.viviennewestwood.co.uk