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L. Rousseau Fall/Winter 2014-2014, photo by N

L. Rousseau Fall/Winter 2014-2015 capsule collection, photo by N

Minext, Weeks in fashion, Milanese fashion tradeshow event focused on luxury and accessories, ideated by Francesco Saldarini, in collaboration with the National Chamber of Italian Fashion, Enel, the City of Milan and Patricia Lerat was held, coinciding with the Milan Fashion Week, in Piazza Gae Aulenti and has been a successful starting experience. The event focused on the accessories and also included a smashing display of emerging creativity, supported by the National Chamber of Italian Fashion. Young talents as Lucia Russo aka L. Rousseau who presented “Urban Cut-up”, the Fall/Winter 2014-2015 capsule collection she made, where the Burroughsean technique of cut-up finds a new context in fashion and joins different elements, urban architectures and natural world, shapes, materials and colors, embodied in awesome prints that are a leitmotiv of her work.

Leitmotiv along with the video of fashion show by L. Rousseau

Leitmotiv along with the video of fashion show by L. Rousseau, photo by N

It also featured the Leitmotiv, fashion designers duo formed by the nice Fabio Sasso and Juan Caro, who presented a collection under the sign of fun colors and retro suggestions impressed on the accessories, along with San Andrés Milano and the hilarious Francesca Liberatore.

San Andrés Milano, photo by N

San Andrés Milano, photo by N

It’ s a successful evidence of will of doing the things, acting and creating something from zero. Beyond the selection of brands joining high-end materials, craftsmanship and a catchy design, I really appreciated the setting of tradeshow event’s pavilion, it has been refined and comfortable and added a further value to the experience of visiting it. This new container of events – born also to promote and showcase, fashion, design and its culture -, has many potentialities and it is connected to that necessary phenomenon of redefinition of tradeshow concept as event to present, communicate and sell fashion which is already work in progress.

MINEXT WEEKS IN FASHION: UNA NUOVA ESPERIENZA FIERISTICA DI MODA A MILANO

Lucia Russo along with the President of National Chamber of Italian Fashion Mario Boselli, photo by N

Lucia Russo along with the President of National Chamber of Italian Fashion Mario Boselli, photo by N

Minext, Weeks in fashion, evento fieristico milanese di moda dedicato al lusso e agli accessori ideato da Francesco Saldarini, in collaborazione con la Camera Nazionale della Moda Italiana, l’ Enel, il Comune di Milano e Patricia Lerat si è tenuto in concomitanza con la Milan Fashion Week presso Piazza Gae Aulenti ed è stata una felice esperienza. L’ evento era incentrato sugli accessori e ha incluso anche una formidabile esposizione di creatività emergente, sostenuta dalla Camera Nazionale della Moda Italiana. Giovani talenti come Lucia Russo aka L. Rousseau che ha presentato “Urban Cut-up”, la collezione capsule autunno/inverno 2014-2015 capsule da lei realizzata, in cui la tecnica burroughsiana del cut-up trova un nuovo contesto nella moda e unisce differenti elementi, architetture urbane e mondo della natura, forme, materiali e colori, racchiusi in fantastiche stampe che sono un leitmotiv del suo lavoro.

A detail of print on silk featuring in the Fall/Winter 2014-2015 capsule collection by L. Rousseau

A detail of print on silk featuring in the Fall/Winter 2014-2015 capsule collection by L. Rousseau, photo by N

Leitmotiv, photo by N

Leitmotiv, photo by N

Leitmotiv, photo by N

Leitmotiv, photo by N

Sono stati protagonisti anche i Leitmotiv, duo di fashion designers formato dai simpatici Fabio Sasso e Juan Caro, che hanno presentato una collezione all’ insegna di colori divertenti e suggestioni retrò, impresse negli accessori, unitamente a San Andres Milano e la ilare Francesca Liberatore.

Francesca Liberatore, photo by N

Francesca Liberatore, photo by N

Una felice dimostrazione della volontà di fare le cose, agire e creare qualcosa da zero. Oltre alla selezione di marchi che uniscono materiali di alta qualità, artigianalità e un design accattivante, ho apprezzato molto l’ allestimento del padiglione dell’ evento fieristico, raffinato e confortevole, aggiungeva un ulteriore valore all’ esperienza di visitarlo. Questo nuovo contenitore di eventi – nato anche per promuovere ed esporre la moda, il design e la sua cultura – , ha molteplici potenzialità ed è legato a quel necessitato fenomeno di ridefinizione del concetto di fiera quale evento per presentare, comunicare e vendere la moda che è già in corso d’ opera.

Yucca's, photo by N

Yucca’s, photo by N

Yucca's, photo by N

Yucca’s, photo by N

Dove nuotano gli squali, photo by N

Dove nuotano gli squali, photo by N

Alexa Wagner, photo by N

Alexa Wagner, photo by N

Alexa Wagner, photo by N

Alexa Wagner, photo by N

Conservatoire International de Lunettes, photo by N

Conservatoire International de Lunettes, photo by N

Conservatoire International de Lunettes, photo by N

Conservatoire International de Lunettes, photo by N

Finart, photo by N

Finart, photo by N

Finart, photo by N

Finart, photo by N

Finart, photo by N

Finart, photo by N

Me and Luca Reali, photo by N

Me and Luca Reali, photo by N

www.minext.it

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

It has presented today during the Milan Fashion Week, in Milan at the Mercedes Benz Hub in Via dei Mercanti 2, “Urban cut-up”, the Fall/Winter 2014-2015 by L. Rousseau, brand created by the smashing fashion designer  Lucia Russo, supported by the National Chamber of Italian Fashion, who will feature in the workshop “Talent Day New Fashion Web Jobs”, organized by the National Chamber of Italian Fashion which will be held on 21st February 2014 in Milan at Palazzo Giureconsulti from the 10:00 am to 1:00 pm where she will tell, as panelist, about her experience. The brilliant creative will also showcase the collection she made at the Milan fashion tradeshow event “Minext, Weeks in fashion”, which will be held from 22nd to 24th February 2014 (from 10:30 am to 8:30 pm, except the 24th February of whose opening will run through 6:00 pm) in Piazza Gae Aulenti, in the area of Porta Nuova. Two not to be missed happening to enjoy a talented fashion designer.

MILAN FASHION WEEK: “URBAN CUT-UP” DI L. ROUSSEAU

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

É stata presentata oggi in occasione della Milan Fashion Week, a Milano presso il Mercedes Benz Hub, in Via dei Mercanti 2, “Urban cut-up”, la collezione autunno/inverno 2014-2015 di L. Rousseau, brand creato dalla formidabile fashion designer Lucia Russo, sostenuta dalla Camera Nazionale della Moda Italiana, che sarà protagonista del workshop “Talent Day New Fashion Web Jobs”, organizzato dalla Camera Nazionale della Moda Italiana che si terrà venerdì 21 Febbraio 2014 a Milano presso Palazzo Giureconsulti dalle 10:00 alle ore 13:00 in cui racconterà racconterà, nelle vesti di relatrice, la sua esperienza. La brillante creativa esporrà la sua collezione anche presso l’ evento fieristico di moda milanese “Minext, Weeks in fashion” il quale si terrà dal 22 al 24 febbraio 2014 (dalle 10:30 alle ore 20:30, ad eccezione del 24 febbraio il cui orario di apertura sarà fino alle ore 18:00) in Piazza Gae Aulenti, nei dintorni di Porta Nuova. Due eventi imperdibili per apprezzare una talentuosa fashion designer.

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

L. Rousseau Fall/Winter 2014-2015

www.ellelrousseau.com

Lucia Russo along with the models wearing the creations she made at the Amsterdam Mercedes Benz Fashion Week, photo by Giusy De Ceglia

Lucia Russo along with the models wearing the creations she made at the Amsterdam Mercedes Benz Fashion Week, photo by Giusy De Ceglia

Lucia Russo, young and brilliant fashion designer supported by National Chamber of Italian Fashion, creator of brand L. Rousseau, will be in the official calendar of Milan Fashion Week and will present on Thursday 20th  February 2014 from 11 to 1 am in Via dei Mercanti 2, Milan, “Urban cut-up” the Fall/Winter 2014-2015 capsule collection she made, which will be also on show at the Milan fashion tradeshow event “Minext, Weeks in fashion”, which will be held from 22nd to 24th February 2014 (from 10:30 am to 8:30 pm, except the 24th February of whose opening will run through 6:00 pm) in Piazza Gae Aulenti, in the area of Porta Nuova. The young talent will also feature in the workshop “Talent Day New Fashion Web Jobs” about fashion culture and communication, the works connected to it and emerging creativity during the contemporary times, organized by the National Chamber of Italian Fashion which will be held on 21st February 2014 in Milan at Palazzo Giureconsulti from the 10:00 am to 1:00 pm where Lucia Russo will tell, as panelist, about her experience as young creative. Three not to be missed happening to enjoy the creativity and talent of Lucia Russo.

MILAN FASHION WEEK: TRE FORMIDABILI EVENTI ALL’ INSEGNA DI L.ROUSSEAU 

Lucia Russo, giovane e brillante fashion designer sostenuta dalla Camera Nazionale della Moda Italiana, creatrice del brand L. Rousseau, apparirà nel calendario ufficiale della Milan Fashion Week e presenterà giovedì 20febbraio 2014 dalle 11:00 alle ore 13:00 in Via dei Mercanti 2, Milano, “Urban cut-up” la collezione capsule autunno/inverno 2014-2015 da lei realizzata, che sarà anche visibile all’ evento fieristico di moda milanese “Minext, Weeks in fashion”, il quale si terrà dal 22 al 24 febbraio 2014 (dalle 10:30 alle ore 20:30, escluso il 24 febbraio la cui apertura al pubblico proseguirà fino alle ore 18:00) in Piazza Gae Aulenti, nei dintorni di Porta Nuova. Il giovane talento sarà protagonista anche del workshop “Talent Day New Fashion Web Jobs” sulla cultura e comunicazione della moda, le professionalità legate ad essa e la creatività emergente nella contemporaneità, organizzato dalla Camera Nazionale della Moda Italiana che si terrà il 21 febbraio 2014 a Milano presso Palazzo Giureconsulti dalle 10:00 alle ore 13:00 in cui Lucia Russo racconterà, nelle vesti di relatrice, la sua esperienza di giovane creativa. Tre eventi imperdibili per apprezzare la creatività e il talento di Lucia Russo.

Lucia Russo and me, photo by N

Lucia Russo and me, photo by N

www.ellelrousseau.com

William Burroughs featuring in the Penelope's show window, photo by N

William Burroughs featuring in the Penelope’s show window, photo by N

I recently visited in Brescia the smashing cathedral of conceptual fashion Penelope, created by the brilliant and vibrant Roberta Valentini. Vibrations meeting themselves as William Burroughs featuring in the shop-windows of boutique, being this year and this month the centenary of his birth, persona immediately making me think about the cut-up (literary technique he created along with the visual artist Brion Gysin, embodied in the marvelous book “The third mind”, which has found a new context in fashion, becoming the theme of “Urban cut-up”, the Fall/Winter 2014-2015 capsule collection by L. Rousseau, young, talented fashion designer). It was sales time, thus I couldn’t enjoy most of choices made by Roberta. Nevertheless it was clear and visible her unique taste and visions I appreciate and share: one for all is Comme des Garçons along with Yohji Yamamoto, Lanvin, Vionnet, Azzedine Alaia, including also contemporary creatives as well as  young contemporary creatives as Simone Rainer, Benedetta Bruzziches, Stella Jean and Fausto Puglisi. Fashion and new ideas, as sustainaibility, made concrete by the bags by Carmina Campus, brand created by the pioneer Ilaria Venturini Fendi, promoting the culture of re-use. An amazing interlude has been the visit to Penelope Sposa, bridal boutique which feels like getting married (also for the ones who – like me – are allergic to wedding, as – Domenico Modugno sang – “it does not bind a dream by a contract”). Here I also ran into a very beautiful, future spouse who was choosing her dress and was dressed by Penelope from the head to feet. Minimalism, conceptual elegance, sophistication and refinement, those are the alchemies of Penelope. A temple to visit and come back. I will come back soon to enjoy the companion of Roberta, her assertive individuality and wisdom I love and celebrate and hopefully also to see her hidden treasures, her rich fashion archives, a genuine fashion encyclopedia of conceptual fashion, source of culture and precious suggestions.

PENELOPE: QUANDO LA MODA É CULTURA E UNO STILE DI VITA

The first thing I saw at Penelope, the bag by Carmina Campus

The first thing I saw at Penelope, the bag by Carmina Campus

Ho recentemente fatto visita a Brescia alla formidabile cattedrale di moda concettuale Penelope, creata dalla brillante e vibrante Roberta Valentini. Vibrazioni che si incontrano come William Burroughs, protagonista delle vetrine della boutique, il cui centenario ricorre quest’ anno, personaggio che mi fa subito pensare al cut-up (tecnica letteraria da lui creata unitamente all’ artista Brion Gysin, racchiusa nel meraviglioso libro “The third mind”, che ha trovato un nuovo contesto nella moda, divenendo il tema di “Urban cut-up”, la collezione capsule autunno/inverno 2014-2015 di L. Rousseau, giovane e talentuosa fashion designer). Era tempo di saldi, sicché non ho potuto apprezzare la maggior parte delle scelte effettuate da Roberta. Ciònondimeno era chiaro e visibile il suo gusto unico e le visioni che anche io apprezzo e condivido: uno su tutti Comme des Garçons insieme a Yohji Yamamoto, Lanvin, Vionnet, Azzedine Alaia come anche giovani creativi contemporanei quali Simone Rainer, Benedetta Bruzziches, Stella Jean e Fausto Puglisi. Moda e nuove idee come la sostenibilità, concretizzata nelle borse di Carmina Campus, brand creato dalla pionieristica Ilaria Venturini Fendi che promuove la cultura del riuso. Uno splendido interludio è stato la visita a Penelope Sposa, boutique di abiti da sposa che fa venir voglia di sposarsi (anche a coloro che – come me – sono allergici al matrimonio, poiché – come cantava Domenico Modugno – “con un contratto non si lega un sogno”). Ivi mi sono imbattuta in una futura sposa, bellissima, che stava scegliendo il proprio abito da sposa vestita da Penelope dalla testa ai piedi. Minimalismo, eleganza concettuale, sofisticazione e raffinatezza, queste sono le alchimie di Penelope. Un tempio da visitare e in cui tornare. Ritornerò presto per godere della compagnia di Roberta, della sua assertiva individualità e saggezza che amo e celebro e sperabilmente anche per vedere i suoi tesori nascosti, il suo ricco archivio, un’ autentica enciclopedia di moda concettuale, risorsa di cultura e preziose visioni.

Penelope, photo by N

Penelope, photo by N

Me, myself and I, hat moment at Penelope, photo by N

Me, myself and I, hat moment at Penelope, photo by N

May the cut-up be  with you!... William Burroughs at Penelope strikes back, photo by N

May the cut-up be with you!… William Burroughs at Penelope strikes back, photo by N

Magic moment: Penelopesposa, photo by N

Magic moment: Penelopesposa, photo by N

Lightness and a detail in the name of Vionnet, photo by N

Lightness and a detail in the name of Vionnet, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa,  photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Lace, silk and a vintage details, the shoes by Alaia, photo by N

Lace, silk and a vintage details, the shoes by Alaia, photo by N

Penelopestore, photo by N

Penelopesposa, photo by N

Jewelry in the name of love at Penelopesposa, photo by N

Jewelry in the name of love at Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

The one and only Roberta Valentini, me and the nice Penelope-sque being part of Penelope family, photo by N

The one and only Roberta Valentini, me and the nice Penelope-sque being part of Penelope family, photo by N

Dress by Comme des Garçons, necklace by Lanvin, photo by N

Dress by Comme des Garçons, necklace by Lanvin, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Comme des Garçons, photo by N

Comme des Garçons, photo by N

Comme des Garçons, photo by N

Comme des Garçons, photo by N

Roberta Valentini showing me a acket by Comme des Garçons, photo by N

Roberta Valentini showing me a jacket by Comme des Garçons, photo by N

Miss Bonomi choosing the bridal gown and accessories at Penelopesposa, photo by N

Miss Bonomi choosing the bridal gown and accessories at Penelopesposa, photo by N

Vionnet, photo by N

Vionnet, photo by N

The magic of random: to see Roberta Valentini at the Brescia railway station early in the morning before leaving, photo by N

The magic of random: to see Roberta Valentini at the Brescia railway station early in the morning before leaving, photo by N

Black celebration moment featuring me, myself and I, photo by N

Black celebration moment featuring me, myself and I, photo by N

www.penelope-store.it

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

Fashion and art, a smashing combination under the sign of L. Rousseau, brand created by the young, brilliant Italian fashion designer Lucia Russo, – supported by the National Chamber of Italian Fashion -, featured in the Amsterdam Mercedes Benz Fashion Week where it was presented “Urban cut-up”, the Fall/Winter 2014-2015 capsule collection she made. The name of collection represents its theme, the new context found by the “cut-up” literary technique created by William Burroughs ( this year is the centenary of his birth), moving to fashion, cutting and mixing elements to create a new idea of femininity and new visions enhancing the urban element. It’ s a play of cuts and mix of shapes, balancing each other, revealing the idea of “over sensuality”. The aesthetics coming from urban architectures, digital world, a video-game, the Tetris and the universe of nature inspires the whole collection and is impressed in the fun and colored prints (made on cotton poplin, silk and Milano Stitch scuba diving), a leitmotiv of work by the creative, inspired by optical art and Vaserely. It’s a dialogue between tradition and innovation, emphasizing an assertive and contemporary femininity. Sporty chic elements, skirts, trousers and highly technical coats, are combined with light, silk shirts, born to be genuine passé-partout. An intense connection between fashion and art, expressed on the catwalk also by songwriter France de Griessen, testimonial of brand – along with actress Cat Smits -, eclectic artist who opened the fashion show with a live performance, accompanied by Shanka. The live performance included tracks from her new album “Saint Sebastien“, embodying songs of joy and sadness under the sign of the most vibrant underground sounds. Her album has been released on 20th January 2014. France’s music successfully expressed the mood depicted in the collection by Lucia Rousseau, blending metropolitan suggestions and romanticism.

MODA & ARTE: IL CUT-UP URBAN DI L. ROUSSEAU ALLA AMSTERDAM MERCEDES BENZ FASHION WEEK

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

Moda e arte, una formidabile combinazione sotto il segno di L. Rousseau, brand creato dalla giovane, brillante fashion designer italiana Lucia Russo, – sostenuta dalla Camera Nazionale della Moda Italiana – è stata protagonista della Amsterdam Mercedes Benz Fashion Week in cui è stata presentata “Urban cut-up”, la collezione capsule 2014-2015 da lei realizzata. Il nome della collezione ne rappresenta il tema, il nuovo contesto del “cut-up” tecnica letteraria di William Burroughs (quest’ anno ricorre il centenario della sua nascita) che si sposta nella moda, taglia e mescola elementi per creare una nuova femminilità e nuove visioni che esaltano l’ elemento urban. È un gioco di tagli e mix di volumi in cui l’ uno bilancia l’ altro e svela l’ idea di “over sensuality”. L’ estetica proveniente dalle architetture urbane, il mondo digitale, un videogame, il Tetris e l’ universo della natura ispira l’ intera collezione ed è impressa nelle divertenti e colorate stampe (realizzate su popeline di cotone, seta e Punto Milano scuba diving), un leitmotiv dell’ opera della creativa che trae ispirazione dall’ arte optical e Vaserely. Un dialogo tra tradizione e innovazione che enfatizza una femminilità assertiva e contemporanea. Elementi sporty chic, gonne, pantaloni e cappotti altamente tecnologici, sono abbinati a leggere camicie di seta, nati per essere autentici passé-partout. Un’ intenso legame tra moda e arte, espresso anche dalla cantautrice France de Griessen, testimonial del brand – unitamente all’ attrice Cat Smits -, artista polietrica che ha aperto la sfilata con una performance dal vivo, accompagnata da Shanka. Il live ha incluso brani del suo nuovo album “Saint Sebastien” che racchiude in sè canti di gioia e tristezza all’ insegna delle più vibranti sonorità underground. Il suo album è stato pubblicato il 20 gennaio 2014. La musica di France ha espresso felicemente il mood ritratto nella collezione di Lucia Rousseau che unisce suggestioni metropolitane e romanticismo.

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

L. Rousseau Fall/Winter 2014-2015, photo by Giusy De Ceglia

France de Griessen, photo by Giusy De Ceglia

France de Griessen, photo by Giusy De Ceglia

France de Griessen and Shanka, photo by Giusy De Ceglia

France de Griessen and Shanka, photo by Giusy De Ceglia

The nice model Shona Lee Gal and me at the backstage, photo by N

The nice model Shona Lee Gal and me at the backstage, photo by N

France de Griessen at the backstage, photo by François Maigret

France de Griessen at the backstage, photo by François Maigret

Me, France de Griessen and  François Maigret aka Shanka, photo by  François Maigret

Me, France de Griessen and
François Maigret aka Shanka, photo by
François Maigret

Me, myself and I in L. Rousseau, photo by N

Me, myself and I in L. Rousseau, photo by N

www.ellelrousseau.com