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Everly, photo by N

Everly, photo by N

To visit Penelope Sposa is a pleasant ritual for me which takes place every time I am in Brescia. This cathedral of conceptual fashion, created by the one and only Roberta Valentini is focused on the bridal gowns and also hosts marvelous accessories. It’s the lightness, elegance, a wide showcase celebrates the sophistication and harmony of signs that talks about demi-couture and high fashion where it shines a wise craftsmanship. That is evidenced by the creations made by the Norway fashion designer Leila Hafzi, embodying a wonderful hand-embroidered lace, along with the ones by a bright creative working in the realm of bridal fashion, Coco Ochwada, who established the brand Everly and a name which evokes an age, the Eighties and it is impressed in my memory, Sybilla, the genius Spanish fashion, who marked those times (and I am pleased she started again to create). My awesome afternoon interlude at Penelope ended with a headonism moment which featured the head accessories and hats, some of those come from the Penelope archives, iconic masterpieces evidencing the cult of elegance which is here impressed and makes Penelope what it is, a cathedral.

UN RITUALE, LA MIA VISITA DA PENELOPE SPOSA

Sybilla, photo by N

Sybilla, photo by N

Visitare Penelope Sposa è per me un piacevole ritual che ha luogo ogni qual volta mi trovo a Brescia. Questa cattedrale di moda concettuale, creata dalla sola e unica Roberta Valentini è dedicate agli abiti da sposa e ospita anche meravigliosi accessori. Eleganza e levità, un’ ampia rassegna celebra la raffinatezza e armonia di segni, che parlano di demi-couture e alta moda in cui splende una sapiente artigianalità. Ciò é testimoniato dalle creazioni realizzate dalla fashion designer norvegese Leila Hafzi, che racchiudono in sé un meraviglioso pizzo ricamato a mano, unitamente  a quelle di una brillante creativa che lavora nell’ ambito della moda sposa, Coco Ochwada, la quale ha fondato il brand Everly e un nome che evoca un’ epoca, gli anni Ottanta ed è impresso nella mia memoria, Sybilla, la geniale fashion designer spagnola che ha segnato quei tempi (e mi rallegra che sia finalmente tornata a creare). Il mio fantastico interludio pomeridiano da Penelope si è concluso con un momento headonism di cui sono stati protagonisti gli accessori per capelli e i cappelli, alcuni dei quali provenienti dagli archivi di Penelope, iconici capolavori all’ insegna del culto dell’ eleganza, che è ivi impresso e rende Penelope ciò che è, una cattedrale.

Everly, photo by N

Everly, photo by N

 

Everly, photo by N

Everly, photo by N

Leila Hafzi, photo by N

Leila Hafzi, photo by N

 

Christian Louboutin, photo by N

Christian Louboutin, photo by N

 

photo by N

photo by N

 

photo by N

photo by N

 

photo by N

photo by N

 

photo by N

photo by N

 

photo by N

photo by N

 

photo by N

photo by N

 

photo by N

photo by N

 

Me, myself & I featuring in a headonism moment at Penelope Sposa, photo by Roberta Valentini

Me, myself & I featuring in a headonism moment at Penelope Sposa, photo by Roberta Valentini

 

Me, myself & I featuring in a headonism moment at Penelope Sposa, photo by Roberta Valentini

Me, myself & I featuring in a headonism moment at Penelope Sposa, photo by Roberta Valentini

 

www.penelopesposa.com

William Burroughs featuring in the Penelope's show window, photo by N

William Burroughs featuring in the Penelope’s show window, photo by N

I recently visited in Brescia the smashing cathedral of conceptual fashion Penelope, created by the brilliant and vibrant Roberta Valentini. Vibrations meeting themselves as William Burroughs featuring in the shop-windows of boutique, being this year and this month the centenary of his birth, persona immediately making me think about the cut-up (literary technique he created along with the visual artist Brion Gysin, embodied in the marvelous book “The third mind”, which has found a new context in fashion, becoming the theme of “Urban cut-up”, the Fall/Winter 2014-2015 capsule collection by L. Rousseau, young, talented fashion designer). It was sales time, thus I couldn’t enjoy most of choices made by Roberta. Nevertheless it was clear and visible her unique taste and visions I appreciate and share: one for all is Comme des Garçons along with Yohji Yamamoto, Lanvin, Vionnet, Azzedine Alaia, including also contemporary creatives as well as  young contemporary creatives as Simone Rainer, Benedetta Bruzziches, Stella Jean and Fausto Puglisi. Fashion and new ideas, as sustainaibility, made concrete by the bags by Carmina Campus, brand created by the pioneer Ilaria Venturini Fendi, promoting the culture of re-use. An amazing interlude has been the visit to Penelope Sposa, bridal boutique which feels like getting married (also for the ones who – like me – are allergic to wedding, as – Domenico Modugno sang – “it does not bind a dream by a contract”). Here I also ran into a very beautiful, future spouse who was choosing her dress and was dressed by Penelope from the head to feet. Minimalism, conceptual elegance, sophistication and refinement, those are the alchemies of Penelope. A temple to visit and come back. I will come back soon to enjoy the companion of Roberta, her assertive individuality and wisdom I love and celebrate and hopefully also to see her hidden treasures, her rich fashion archives, a genuine fashion encyclopedia of conceptual fashion, source of culture and precious suggestions.

PENELOPE: QUANDO LA MODA É CULTURA E UNO STILE DI VITA

The first thing I saw at Penelope, the bag by Carmina Campus

The first thing I saw at Penelope, the bag by Carmina Campus

Ho recentemente fatto visita a Brescia alla formidabile cattedrale di moda concettuale Penelope, creata dalla brillante e vibrante Roberta Valentini. Vibrazioni che si incontrano come William Burroughs, protagonista delle vetrine della boutique, il cui centenario ricorre quest’ anno, personaggio che mi fa subito pensare al cut-up (tecnica letteraria da lui creata unitamente all’ artista Brion Gysin, racchiusa nel meraviglioso libro “The third mind”, che ha trovato un nuovo contesto nella moda, divenendo il tema di “Urban cut-up”, la collezione capsule autunno/inverno 2014-2015 di L. Rousseau, giovane e talentuosa fashion designer). Era tempo di saldi, sicché non ho potuto apprezzare la maggior parte delle scelte effettuate da Roberta. Ciònondimeno era chiaro e visibile il suo gusto unico e le visioni che anche io apprezzo e condivido: uno su tutti Comme des Garçons insieme a Yohji Yamamoto, Lanvin, Vionnet, Azzedine Alaia come anche giovani creativi contemporanei quali Simone Rainer, Benedetta Bruzziches, Stella Jean e Fausto Puglisi. Moda e nuove idee come la sostenibilità, concretizzata nelle borse di Carmina Campus, brand creato dalla pionieristica Ilaria Venturini Fendi che promuove la cultura del riuso. Uno splendido interludio è stato la visita a Penelope Sposa, boutique di abiti da sposa che fa venir voglia di sposarsi (anche a coloro che – come me – sono allergici al matrimonio, poiché – come cantava Domenico Modugno – “con un contratto non si lega un sogno”). Ivi mi sono imbattuta in una futura sposa, bellissima, che stava scegliendo il proprio abito da sposa vestita da Penelope dalla testa ai piedi. Minimalismo, eleganza concettuale, sofisticazione e raffinatezza, queste sono le alchimie di Penelope. Un tempio da visitare e in cui tornare. Ritornerò presto per godere della compagnia di Roberta, della sua assertiva individualità e saggezza che amo e celebro e sperabilmente anche per vedere i suoi tesori nascosti, il suo ricco archivio, un’ autentica enciclopedia di moda concettuale, risorsa di cultura e preziose visioni.

Penelope, photo by N

Penelope, photo by N

Me, myself and I, hat moment at Penelope, photo by N

Me, myself and I, hat moment at Penelope, photo by N

May the cut-up be  with you!... William Burroughs at Penelope strikes back, photo by N

May the cut-up be with you!… William Burroughs at Penelope strikes back, photo by N

Magic moment: Penelopesposa, photo by N

Magic moment: Penelopesposa, photo by N

Lightness and a detail in the name of Vionnet, photo by N

Lightness and a detail in the name of Vionnet, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa,  photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Lace, silk and a vintage details, the shoes by Alaia, photo by N

Lace, silk and a vintage details, the shoes by Alaia, photo by N

Penelopestore, photo by N

Penelopesposa, photo by N

Jewelry in the name of love at Penelopesposa, photo by N

Jewelry in the name of love at Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

The one and only Roberta Valentini, me and the nice Penelope-sque being part of Penelope family, photo by N

The one and only Roberta Valentini, me and the nice Penelope-sque being part of Penelope family, photo by N

Dress by Comme des Garçons, necklace by Lanvin, photo by N

Dress by Comme des Garçons, necklace by Lanvin, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Comme des Garçons, photo by N

Comme des Garçons, photo by N

Comme des Garçons, photo by N

Comme des Garçons, photo by N

Roberta Valentini showing me a acket by Comme des Garçons, photo by N

Roberta Valentini showing me a jacket by Comme des Garçons, photo by N

Miss Bonomi choosing the bridal gown and accessories at Penelopesposa, photo by N

Miss Bonomi choosing the bridal gown and accessories at Penelopesposa, photo by N

Vionnet, photo by N

Vionnet, photo by N

The magic of random: to see Roberta Valentini at the Brescia railway station early in the morning before leaving, photo by N

The magic of random: to see Roberta Valentini at the Brescia railway station early in the morning before leaving, photo by N

Black celebration moment featuring me, myself and I, photo by N

Black celebration moment featuring me, myself and I, photo by N

www.penelope-store.it