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Anna Magnani, still image from the movie "Bellissima" by Luchino Visconti

Anna Magnani, still image from the movie “Bellissima” by Luchino Visconti, 1951, courtesy National Film Library – Film Experimental Centre

Fashion dialogues with art, telling about the fashion in the atelier and the Italian fashion history, the haute couture from its rise to the late Sixties. That is the core of “Bellissima. The Italy of high fashion 1945-1968”, exhibition curated by Maria Luisa Frisa, Stefano Tonchi and Anna Mattirolo, organized in collaboration with Altaroma and in main partnership with Bulgari which will be opened on 30th November 2014  at 7:30 pm and will be held from 2nd December 2014 to 3rd May 2015 in Rome at the MAXXI Museum. The exhibition talks about high fashion, Italy and its creative synergies, by using photography and art, giving rise to an open dialogue between different disciplines.

A model at the Rome Capitol Museums, behind the Constantine monument,  wearing a dress by Fontana Sisters (1952), photo by Regina Relang (courtesy of Münchner Stadtmuseum, Sammlung Fotografie, Archiv Relang)

A model at the Rome Capitol Museums, behind the Constantine monument, wearing a dress by Fontana Sisters, 1952, photo Regina Relang (courtesy of Münchner Stadtmuseum, Sammlung Fotografie, Archiv Relang)

Fendi Fall/Winter 1967-1968

Fendi Fall/Winter 1967-1968

Original sketch by Karl Lagerfeld, Fall/Winter 1967-1968, photo   © Pierluigi Praturlon/Reporters Associati & Archivi

Original sketch by Karl Lagerfeld, Fall/Winter 1967-1968, photo © Pierluigi Praturlon/Reporters Associati & Archivi

The photography by Pasquale De Antonis, Federico Garolla, Ugo Mulas catchs the most important moments of this tale and the artworks by Lucio Fontana, Alberto Burri, Paolo Scheggi, Massimo Campigli, Getulio Alviani, Carla Accardi and Giuseppe Capogrossi – coming from the National Gallery of Modern Art – evidence the vital creativity which marked Italy and an age. The creations by couturiers as Germana Marucelli emphasizes the connection existing between art and fashion. It’s a detailed display of fashion, featuring the garnments by Maria Antonelli, Renato Balestra, Biki, Carosa, Roberto Capucci, Gigliola Curiel, Fendi, FontanaSorelle Sisters(as the “Pretino” dress they created in 1955 for Ava Gardner), Irene Galitzine, Fernanda Gattinoni, Mingolini-Guggenheim, Fausto Sarli, Mila Schön, Emilio Schuberth, Simonetta and Fabiani, Valentino, Jole Veneziani along with the accessories by Ferragamo, Fragiacomo, Gucci, Roberta di Camerino, jewelry by Bulgari – including the iconic creations “Snakes”- and fashion jewelry by Coppola and Toppo.

Model of Sorelle Botti, photo Pasquale De Antonis, 1947

Dress by Botti Sisters, photo Pasquale De Antonis, 1947

Two models wearing dresses by Valentino walking  in steps of Central State Archive, photo Federico Garolla, Rome, 1958

Two models wearing dresses by Valentino walking in steps of Central State Archive, photo Federico Garolla, Rome, 1958

Ugo Mulas, Lungo i Navigli, 1958 photo Ugo Mulas © Eredi Ugo Mulas,  courtesy Ugo Mulas Archive, Milao – Lia Rumma Gallery, Milan/Neaples

Ugo Mulas, Lungo i Navigli, 1958,
photo Ugo Mulas © Eredi Ugo Mulas, courtesy Ugo Mulas Archive, Milao – Lia Rumma Gallery, Milan/Neaples

The tale of exhibition is embodied in a marvelous catalogue (Electa, € 55.00) opening with a photograph by Garolla, combined with the words by Maria Luisa Frisa revealing what is the core of exhibition, the portrait of couturier and its role, being not just only “a creator, but an individual who observes the society where he lives, questions its many moods, …kneaded by the energy of his time” or bringer and interpret of “Volksgeist”, “The Spirit of people”, in a certain place and time.

Ivy Nicholson wearing a dress by Gattinoni at the Imperial Fora, photo Federico Garolla, Rome, 1954

Ivy Nicholson wearing a dress by Gattinoni at the Imperial Fora, photo Federico Garolla, Rome, 1954

 Giovannelli-Sciarra, photo Fortunato Scrimali published in the magazine Bellezza, n. 9, September 1953

Giovannelli-Sciarra, photo Fortunato Scrimali
ft. in the magazine “Bellezza”, n. 9, September 1953

 Ava Gardner wearing the  “Pretino"  dress, (created for her by the Sorelle Fontana  for a film the actress had to play but the film was never made. The  cassock apparel's idea was later taken over by director Federico Fellini for Anita Ekberg in "La Dolce Vita", 1960), 1955, photo Pierluigi Praturlon, courtesy of Historical Archive  Micol Fontana Foundation, Rome

Ava Gardner wearing the “Pretino” dress, (created for her by the Fontana Sisters for a film the actress had to play but the film was never made. The cassock apparel’s idea was later taken over by Federico Fellini for Anita Ekberg in  the movie “La Dolce Vita”, 1960), 1955, photo Pierluigi Praturlon,
courtesy Archive of Micol Fontana Foundation, Rome

Anita Ekberge ft. in "La dolce vita" by Federico Fellini, 1960, photo Pierluigi Praturlon, courtesy Archivio Fotografico della Cineteca Nazionale - Centro Sperimentale di Cinematografia. Fondo Reporters Associati

Anita Ekberg ft. in “La dolce vita” by Federico Fellini, 1960, photo Pierluigi Praturlon, courtesy  Photo Archive of National Film Library – Experimental Film Centre. Fondo Reporters Associati

Bulgari, snake bracelet watch gold, red and green enamel and diamonds, ca1965

Bulgari, snake bracelet watch gold, red and green enamel and diamonds, 1965

Salvatore Ferragamo, Damigella ankle boots (created for Sofia Loren), 1957, photo Christofer Broadbent

Salvatore Ferragamo, Damigella ankle boots (created for Sofia Loren), 1957, photo Christofer Broadbent

Bulgari, Tubogas gold bracelet-watch, ca 1965

Bulgari, Tubogas gold bracelet-watch, 1965

The binomial between art and fashion will be also enriched by VB74, the performance created by Vanessa Beecroft exclusively for the exhibition which will be held during its opening. That makes “Bellissima” a not to be missed event and precious, as it dignifies fashion as source of culture and art, bringing again it in the place where it has to be: the museum. I tell that, thinking that can be a first step towards the path giving rise to a Fashion Museum in Italy or – considering also what it happens in other museums as the New York MET Museum the London Victoria & Albert Museum – of specific areas focused on fashion being into a museum.

LA MODA NELL’ ATELIER: LA MOSTRA “BELLISSIMA. L’ ITALIA DELL’ ALTA MODA 1945-1968” AL MUSEO MAXXI DI ROMA

Still image from the movie "The Barefoot Countess" by  Joseph L. Mankiewicz, 1954, photo Osvaldo Civirani, courtesy Archivio Fotografico della Cineteca Nazionale - Centro Sperimentale di Cinematografia. Fondo Civirani

Still image from the movie “The Barefoot Countess” by Joseph L. Mankiewicz, 1954,
photo Osvaldo Civirani, courtesy Photo Archive from the National Film Library – Film Experimental Centre. Fondo Civirani

La moda dialoga con l’ arte, raccontando la moda nell’ atelier, la storia della moda italiana e l’ alta moda dalla sua nascita alla fine degli anni Sessanta. Questo è il cuore di “Bellissima. L’ Italia dell’ alta moda 1945-1968”, mostra curata da Maria Luisa Frisa, Stefano Tonchi ed Anna Mattirolo, organizzata in collaborazione con Altaroma e in main partnership con Bulgari che sarà inaugurata il 30 novembre 2014 alle ore 19.30 e si terrà dal 2 dicembre 2014 al 3 maggio 2015 al Museo MAXXI di Roma. Il percorso espositivo della mostra parla dell’ alta moda, dell’ Italia e delle sue sinergie creative avvalendosi della fotografia e dell’ arte, dando vita un dialogo aperto tra diverse discipline.

Creations by De Gasperi Zezza, Fernanda Gattinoni and Sorelle Fontana - Fontana Sisters -, photo Pasquale De Antonis, 1948,  published in the magazine I Tessili Nuovi. Estate, n. 37, July – August - September 1948

Creations by De Gasperi Zezza, Fernanda Gattinoni and Fontana Sisters,
photo Pasquale De Antonis, 1948,
ft. in the magazine I Tessili Nuovi. Summer, n. 37, July – August – September 1948

Fendi, vison, mink coat, 1960. photo © Pierluigi Praturlon/Reporters Associati & Archivi

Fendi, mink coat, 1960. photo © Pierluigi Praturlon/Reporters Associati & Archivi

Fendi, mink coat, 1960

Fendi, mink coat, 1960

La fotografia di Pasquale De Antonis, Federico Garolla, Ugo Mulas cattura i momenti più salienti di questo intenso racconto e le opere di Lucio Fontana, Alberto Burri, Paolo Scheggi, Massimo Campigli, Getulio Alviani, Carla Accardi e Giuseppe Capogrossi – provenienti dalla Galleria Nazionale di Arte Moderna – testimoniano la vitale creatività che ha segnato un’ epoca e l’ Italia. Le creazioni di couturiers quali Germana Marucelli enfatizzano il legame tra arte e moda. Una dettagliata rassegna di moda di cui sono protagonisti i capi di Maria Antonelli, Renato Balestra, Biki, Carosa, Roberto Capucci, Gigliola Curiel, Fendi, Sorelle Fontana (come l’ abito “Pretino” da loro creato nel 1955 per Ava Gardner), Irene Galitzine, Fernanda Gattinoni, Mingolini-Guggenheim, Fausto Sarli, Mila Schön, Emilio Schuberth, Simonetta e Fabiani, Valentino, Jole Veneziani unitamente agli accessori di Ferragamo, Fragiacomo, Gucci, Roberta di Camerino, i gioielli di Bulgari – comprensivi delle iconiche creazioni “Serpenti” – e la bigiotteria di Coppola e Toppo.

Two creations by De Gasperi Zezza at Museum of the  Baths of Diocletian, photo Pasquale De Antonis, Rome, 1948

Two creations by De Gasperi Zezza at Museum of the Baths of Diocletian, photo Pasquale De Antonis, Rome, 1948

Gina Lollobrigida,  still image from the movie "Come September" (1961) by Robert Mulligan, ©Universal Pictures

Gina Lollobrigida, wearing jewelry by Bulgari, still image from the movie “Come September” by Robert Mulligan, 1962
©Universal Pictures

Anita Ekberg, wearing Bulgari jewelry, still image from the movie "Call me Bwana" by Douglas Gordon, 1962

Anita Ekberg, wearing Bulgari jewelry, still image from the movie “Call me Bwana” by Douglas Gordon, 1962

Il racconto della mostra è racchiuso anche in uno splendido catalogo (Edizioni Electa, € 55.00) che si apre con una foto di Garolla, accompagnato dalle parole di Maria Luisa Frisa che svelano ciò che è il nucleo fondante della mostra, il ritratto del couturier e del suo ruolo, il quale non è soltanto “ un creatore, ma un individuo che scruta la società in cui vive, ne interroga i molteplici umori,..impastato dall’ energia del proprio tempo” ovvero portatore e interprete del “Volksgeist”, lo “Spirito del popolo, in un determinato luogo e tempo.

Creations by Fercioni, photo Elsa Robiola,  ft. in the magazine Bellezza, n. 5, May 1951

Creations by Fercioni, photo Elsa Robiola,
ft. in the magazine Bellezza, n. 5, May 1951

 'Azalea Rosa',  Roberto Capucci, first show: Sala Bianca Palazzo Pitti in Florence, 1961, photo Claudia Primangeli, Archive Roberto Capucci Foundation

“Azalea rosa”dress, Roberto Capucci, first show,  Florence Palazzo Pitti White, 1961, photo Claudia Primangeli, Archive of Roberto Capucci Foundation

1969 'Omaggio a Burri' "Homage to Burri", Roberto Capucci, first show at the Rome Capucci atelier in Via Gregoriana, photo Claudia Primangeli, Archive Roberto Capucci Foundation

“Homage to Burri”, Roberto Capucci, first show at the Rome Capucci atelier in Via Gregoriana, 1969, photo Claudia Primangeli, Archive of Roberto Capucci Foundation

Roberto Capucci, first show, Florence Palazzo Pitti White Room, photo Claudia Primangeli, Archive of  Roberto Capucci Foundation

Roberto Capucci, first show, Florence Palazzo Pitti White Room, photo Claudia Primangeli,  1959, Archive of Roberto Capucci Foundation

Salvatore Ferragamo, "Decolletè",shoes created for Maliryn Monroe in the movie “Bus Stop” by Joshua Logan, 1965, photo Roberto Quagli

Salvatore Ferragamo, “Decolletè”,shoes created for Maliryn Monroe in the movie “Bus Stop” by Joshua Logan, 1965, photo Roberto Quagli

Bulgari, necklace, earrings, gold and platinum with turquoises, sapphires, diamonds, 1961-1962

Bulgari, necklace, earrings, gold and platinum with turquoises, sapphires, diamonds, 1961-1962

Venice, 1966, photo Ugo Mulas © Eredi Ugo Mulas,  courtesy Ugo Mulas Archive, Milao – Lia Rumma Gallery, Milan/Neaples

Venice, 1966, photo Ugo Mulas © Eredi Ugo Mulas, courtesy Ugo Mulas Archive, Milao – Lia Rumma Gallery, Milan/Neaples

Il binomio tra arte e moda sarà anche arricchito da VB74, la performance creata esclusivamente per la mostra dall’ artista Vanessa Beecroft che si terrà durante la opening. Ciò rende “Bellissima” un evento imperdibile e prezioso, poiché dignifica la moda quale fonte di cultura e di arte, riportandola nel luogo in cui deve stare: il museo. Dico ciò, pensando che questo possa essere un primo passo per il cammino che dia luogo alla nascita di un Museo della Moda in Italia oppure – considerando anche ciò che accade in altre istituzioni museali quali il MET Museum di New York ed il Victoria & Albert Museum di Londra – di specifiche aree dedicate alla moda all’ interno di un museo.

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Black celebration, photo by Nunzia Garoffolo

Black celebration, photo by Nunzia Garoffolo

Dear FBFers, here I am again after a long time to talk about the Altaroma latest edition and “Black celebration”, exhibition event I ideated and curated in collaboration with Altaroma which was held in Rome at the Montoro 12 art gallery. The event bringing the same name of the track and legendary album by Depeche Mode – one of most relevant chapters of new-wave music – celebrated a color, its incisiveness, deepness and refinement through a smashing showcase of fashion, art, design and music. High fashion and demi-couture made in Italy, dresses and accessories made by renowned couturiers and vibrant creatives as Renato Balestra, Sarli, Galitzine by Sergio Zambon, Liborio Capizzi, Sylvio Giardina, Angelos Bratis, Maurizio Pecoraro, Lucia Odescalchi, Mario Salvucci, Anna Porcu,  Olga Pong, Arnoldo Battois, Myriam B. and Frank Lo dialogued with the art by the brilliant photographer Marco Bertolini, the artistic installation “Skull” by Sylvio Giardina – a dynamic black book embodied in a black, lighting Plexiglas box depicting the movement of a ray of light evoking the brightness of a color which is often connected to darkness, forgetting the lessons by Caravaggio who successfully impressed in his works the light of black -, the olfactive design by Antonio Gardoni, bright architect and creator of artistic perfumery brand Bogue profumo, who presented the Bogue Mask, a scent diffuser for interiors along with Cologne and the new scent MAAI – scents that are 100% naturals and free from chemical fixers -, and the enchanting site-specific installation created by a marvelous creative, the milliner Olga Pong. The atmosphere which talked about the persuasiveness of black has emphasized by the music by Andy Fluon, founder of Bluvertigo band and artistic collective and band Fluon who reinterpreted exclusively for the happening the famous track by Depeche Mode. A successful afternoon interlude which has enriched by Epicurean suggestions: the creations by the food designer Francesca Silveri from the Foligno San Feliciano Bakery and Bocca di Dama, salted and sweet cookies made in black and the culture of taste embodied in the delicious wines by Tasca D’ Almerita.

ALTAROMA: “BLACK CELEBRATION”, MODA, ARTE E DESIGN ALL’ INSEGNA DEL NERO

Marco Bertolini, photo by N

Marco Bertolini, photo by N

 

Cari FBFers, rieccomi dopo lungo tempo per parlare dell’ ultima edizione di Altaroma e di “Black celebration”, evento espositivo da me ideato e curato in collaborazione con Altaroma che si è tenuto a Roma presso la galleria d’ arte Montoro 12. L’ evento, che porta il nome del brano e leggendario album dei Depeche Mode – uno dei capitolo più significativi della musica new-wave -, ha celebrato un colore, il nero, la sua incisività, profondità e raffinatezza attraverso una formidabile rassegna di moda, arte, design e musica. Alta moda e demi-couture made in Italy, abiti e accessory realizzati da rinomati couturiers e vibranti creativi quali Renato Balestra, Sarli, Galitzine by Sergio Zambon, Liborio Capizzi, Sylvio Giardina, Angelos Bratis, Maurizio Pecoraro, Lucia Odescalchi, Mario Salvucci, Anna PorcuOlga Pong, Arnoldo Battois, Myriam B. e Frank Lo hanno dialogato con l’ arte del brillante fotografo Marco Bertolini, l’ installazione artistica “Skull” di Sylvio Giardina – un libro nero dinamico racchiuso in una luminosa scatola nera di plexiglass che ritrae il movimento di un raggio di luce, il quale evoca la lucentezza di un colore sovente associato all’ oscurità, dimenticandosi la lezione di Caravaggio che ha impresso nelle sue opere la luce del nero -, il design olfattivo di Antonio Gardoni, brillante architetto e creatore del brand di profumeria artistica Bogue profumo, che ha presentato la Bogue Mask, un diffusore di profumo per ambienti unitamente a Cologne e al nuovo profumo MAAI – fragranze che sono naturali al 100 % e prive di fissatori chimici – e l’ incantevole installazione creata da una fantastica creativa, la designer di cappelli Olga Pong. L’ atmosfera che parlava della persuasività del nero è stata enfatizzata dalla musica di Andy Fluon, fondatore della band Bluvertigo e del collettivo artistico e band Fluon che ha reinterpretato esclusivamente per l’ evento il famoso brano dei Depeche Mode. Un felice interludio pomeridiano che è stato arricchito da suggestioni epicuree: le creazioni della food designer Francesca Silveri del Forno San Feliciano di Foligno e Bocca di Dama, biscotti salati e dolci s made in black e dalla cultura del gusto racchiusa in nei deliziosi vini di Tasca D’ Almerita.

Skull by Sylvio Giardina, photo by N

Skull by Sylvio Giardina, photo by N

Bogue Mask along with MAAI and Cologne Bogue Profumo by Antonio Gardoni, photo by N

Bogue Mask along with MAAI and Cologne Bogue Profumo by Antonio Gardoni, photo by N

 

Non-seasonal dress by DiLiborio White Label(2013) and photos by Marco Bertolini, photo by N

Seasonless dress by DiLiborio White Label(2013) and photos by Marco Bertolini, photo by N

 

Non-seasonal dress by DiLiborio White Label(2013) and photos by Marco Bertolini, photo by N

Seasonless dress by DiLiborio White Label(2013) and photos by Marco Bertolini, photo by N

 

Dress Maurizio Pecoraro Fall/Winter 2007, photos by Marco Bertolini, photo by N

Dress Maurizio Pecoraro Fall/Winter 2007, photos by Marco Bertolini, photo by N

 

Renato Balestra haute couture, Fall/Winter 2012-2013, DiLiborio White Label seasonless dress 2013, photos by marco bertolini, photo by N

 

Head accessories  Olga Pong, necklace Myriam B., bag Arnoldo Battois, Cape and Pyjama suit Galitzine by Sergio Zambon Fall/Winter 2013, photo by N

Head accessories Olga Pong, necklace Myriam B., bag Arnoldo Battois, Cape and Pyjama suit Galitzine by Sergio Zambon Fall/Winter 2013, photo by N

 

Eyewear Frank Lo, jewelry Vernissage Project, head accessories Olga Pong, necklace Myriam B., photo by N

Eyewear Frank Lo, jewelry Vernissage Project, head accessories Olga Pong, necklace Myriam B., photo by N

 

Jewelry Vernissage Project, photo by N

Jewelry Vernissage Project, photo by N

 

Eyewear Frank Lo, photo by N

Eyewear Frank Lo, photo by N

 

Necklace Myriam B., photo by N

Necklace Myriam B., photo by N

 

Clutch Galitzine by Sergio Zambon, necklace Lucia Odescalchi, necklace Incredible creatures by Mario Salvucci, photo by N

Clutch Galitzine by Sergio Zambon, necklace Lucia Odescalchi, necklace Incredible creatures by Mario Salvucci, photo by N

 

Clutch Galitzine by Sergio Zambon, photo by N

Clutch Galitzine by Sergio Zambon, photo by N

 

Necklace Lucia Odescalchi, photo by N

Necklace Lucia Odescalchi, photo by N

 

Sylvio Giardina Fall/Winter 2014-2015, photo by N

Sylvio Giardina Fall/Winter 2014-2015, photo by N

 

Site specific installation by Olga Pong, photo by N

Site specific installation by Olga Pong, photo by N

 

Site specific installation by Olga Pong, photo by N

Site specific installation by Olga Pong, photo by N

 

Sergio Zambon experiencing Bogue the mask along with Sylvio Giardina, photo by N

Sergio Zambon experiencing Bogue the mask along with Sylvio Giardina, photo by N

 

Sergio Zambon and Antonio Gardoni experiencing Bogue the mask, photo by N

Sergio Zambon and Antonio Gardoni experiencing Bogue the mask, photo by N

 

Me, myself & Sergio Zambon, photo by N

Me, myself & Sergio Zambon, photo by N

 

Sylvio Giardina and Maria Sole Vannetti, photo by N

Sylvio Giardina and Maria Sole Vannetti, photo by N

 

Me. myself & Lorcan O' Neill, photo by N

Me. myself & Lorcan O’ Neill, photo by N

 

 

photo by Giorgio Miserendino

photo by Giorgio Miserendino

It featured in Milan during the latest edition of White fashion tradeshow event, “Be Blue Be Balestra”, the second edition of an exhibition event which has recently launched in Rome by Altaroma where bright, young fashion designers – as Caterina Gatta, Francesco Ballestrazzi, Alessandro D’ Amico, San Andres, Carta & Costura, Covherlab, Sara Lanzi, Giulia Gobbi, Gianni Serra, A-Lab Milano, Eleonora Niccolai, Flavia La Rocca, Comeforbreakfast, Sofia Bertolli, Alessandra De Tomaso, Benedetta Bruzziches, Greta Boldini, Simone Rainer – paid homage to Renato Balestra, his renowned fashion house and blue, color of his eyes, evidencing haute couture and ready to wear can dialogue and implement a successful synergy under the sign of  tradition and innovation, values made concrete at best by Altaroma, institution which launched this idea( under the presidency of Silvia Venturini Fendi, fashion designer who held , holds and hopefully she continues holding this institutional role, following with the work of renewal, honoring the Rome tradition and fashion history she made). An initiative which has also exported in other cities as it is proved by this event, nullifying that sterile provincialism which often considers cities and institutions competing one against the other(that provincialism which still today impedes from the rise of a national museum of fashion), instead it can be done more – without being heroes -and better just being together, a healthy consciousness to promote, made concrete and share.

“BE BLUE, BE BALESTRA”, L’ OMAGGIO A RENATO BALESTRA PROTAGONISTA DI WHITE

Renato Balestra, photo by Giorgio Miserendino

Renato Balestra, photo by Giorgio Miserendino

È stato protagonista a Milano in occasione dell’ ultima edizione dell’ evento fieristico di moda WhiteBe Blue Be Balestra”, la seconda edizione di un evento espositivo, recentemente lanciato a Roma da Altaroma in cui brillanti, giovani fashion designers – quali Caterina Gatta, Francesco Ballestrazzi, Alessandro D’ Amico, San Andres, Carta & Costura, Covherlab, Sara Lanzi, Giulia Gobbi, Gianni Serra, A-Lab Milano, Eleonora Niccolai, Flavia La Rocca, Comeforbreakfast, Sofia Bertolli, Alessandra De Tomaso, Benedetta Bruzziches, Greta Boldini, Simone Rainer – hanno reso omaggio a Renato Balestra, la sua rinomata casa di moda e il blu, il colore dei suoi occhi, dimostrando che l’ alta moda e il prêt a porter dimostrando che alta moda e prêt a porter possono dialogare e attuare una felice sinergia all’insegna di tradizione e innovazione, valori concretizzati al meglio da Altaroma istituzione che ha lanciato questa idea( sotto la presidenza di Silvia Venturini Fendi, fashion designer che ha rivestito, riveste e spero che continui a rivestire questo ruolo istituzionale, proseguendo con l’ opera di rinnovamento, onorando la tradizione e la storia della moda romana da lei intrapresa). Una iniziativa che è stata anche esportata in altre città, come si evince da questo evento, vanificando quello sterile provincialismo che sovente rappresenta città e istituzioni italiane in concorrenza l’ uno contro l’ altro(quel provincialismo che impedisce ancora oggi la nascita di un museo nazionale della moda), invece insieme si può fare di più – senza essere eroi – e meglio, una salubre consapevolezza da promuovere, concretizzare e condividere.

Renato Balestra, his nephew Sabrina Baldi on the left along with the young fashion designers featuring in the event, photo by Giorgio Miserendino

The sweet Renato Balestra, his nephew Sofia Bertolli  along with the young fashion designers featuring in the event, photo by Giorgio Miserendino

Gianni Serra, photo by Giorgio Miserendino

Gianni Serra, photo by Giorgio Miserendino

Caterina Gatta, photo by Giorgio Miserendino

Caterina Gatta, photo by Giorgio Miserendino

CovHERlab by Marco Grisolia, photo by Giorgio Miserendino

CovHERlab by Marco Grisolia, photo by Giorgio Miserendino

Angelos Bratis, featuring in the Rome edition of event

Angelos Bratis, featuring in the Rome edition of event

Francesco Ballestrazzi, photo by Giorgio Miserendino

Francesco Ballestrazzi, photo by Giorgio Miserendino

Renato Balestra and her daughter Fabiana, photo by Giorgio Miserendino

The sweet Renato Balestra and her daughter Fabiana, photo by Giorgio Miserendino

Sofia Bertolli, photo by Giorgio Miserendino

Sofia Bertolli, photo by Giorgio Miserendino

Alessandro D' Amico, photo by Giorgio Miserendino

Alessandro D’ Amico, photo by Giorgio Miserendino

Sara Lanzi, photo by Giorgio Miserendino

Sara Lanzi, photo by Giorgio Miserendino

The beautiful Sofia Bertolli - nephew of Renato Balestra - along with the creation by Sofia Bertolli

The beautiful Sofia Bertolli – nephew of Renato Balestra – along with the creation by Sofia Bertolli

A-Lab Milano, photo by Giorgio Miserendino

A-Lab Milano, photo by Giorgio Miserendino

Eleonora Niccolai, photo by Giorgio Miserendino

Eleonora Niccolai, photo by Giorgio Miserendino

Alessandra de Tomaso, photo by Giorgio Miserendino

Alessandra de Tomaso, photo by Giorgio Miserendino

Carta & Costura, photo by Giorgio Miserendino

Carta & Costura, photo by Giorgio Miserendino

Greta Boldini, photo by Giorgio Miserendino

Greta Boldini, photo by Giorgio Miserendino

Fabiana Balestra and Cesare Cunaccia, photo by Giorgio Miserendino

Fabiana Balestra and Cesare Cunaccia, photo by Giorgio Miserendino

Flavia La Rocca, photo by Giorgio Miserendino

Flavia La Rocca, photo by Giorgio Miserendino

San Andres Milano, photo by Giorgio Miserendino

San Andres Milano, photo by Giorgio Miserendino

Simone Rainer, photo by Giorgio Miserendino

Simone Rainer, photo by Giorgio Miserendino

Giulia Gobbi, photo by Giorgio Miserendino

Giulia Gobbi, photo by Giorgio Miserendino

Benedetta Bruzicches, photo by Giorgio Miserendino

Benedetta Bruzicches, photo by Giorgio Miserendino

Angelos Bratis, photo by Giorgio Miserendino

Angelos Bratis, photo by Giorgio Miserendino

Andrea Spezzigu, photo by Giorgio Miserendino

Andrea Spezzigu, photo by Giorgio Miserendino

The charming model Valentina Spina and the Palermo womenswear fashion designer Vito Petrotta, photo by Giorgio Miserendino

The charming model Valentina Spina and the Palermo womenswear fashion designer Vito Petrotta, photo by Giorgio Miserendino

www.whiteshow.it

A creation by Renato Balestra along with his portrait

A creation by Renato Balestra along with his portrait

The atelier of Renato Balestra hosted “Be Blue, be Balestra”, the homage to the sweet and nice couturier featuring the blue (color of his eyes and leitmotiv of the latest collection presented during Altaroma) and emerging creatives – Alessandro D’ Amico, Angelos Bratis, Benedetta Bruzziches, Carta e Costura, Caterina Gatta, Charline De Luca, CovHERlab by Marco Grisolia, Giulia Gobbi, Greta Boldini, San Andres Milano and Sara Lanzi -paid homage to his creativity at Altaroma.

Angelos Bratis

Angelos Bratis

A successful initiative, to merge tradition and contemporary times I really wish that this is the beginning of developing other events and collaborations to showcase and promote the new in fashion, the new faces of fashion, joining with the masters of tradition, sartorialism and craftsmanship to renew and add new energy to legendary fashion houses there are in Rome and Italy, genuine heritage of made in Italy. A mission embodied and made concrete by Silvia Venturini Fendi as President of Altaroma I’m proud – as Italian – to celebrate.

NEO-COUTURE & GIOVANE CREATIVITÀ: “BE BLUE BE BALESTRA, OMAGGIO A RENATO BALESTRA” AD ALTAROMA

Caterina Gatta

Caterina Gatta

L’ atelier di Renato Balestra ha ospitato “Be Blue, be Balestra”, l’ omaggio al dolce e simpatico couturier di cui è protagonista il blu (colore dei suoi occhi e leitmotiv dell’ ultima collezione presentata ad Altaroma) e creativi emergenti emergenti – Alessandro D’ Amico, Angelos Bratis, Benedetta Bruzziches, Carta e Costura, Caterina Gatta, Charline De Luca, CovHERlab by Marco Grisolia, Giulia Gobbi, Greta Boldini, San Andres Milano e Sara Lanzi – hanno reso omaggio alla sua creatività ad Altaroma.

CovHERlab by Marco Grisolia

CovHERlab by Marco Grisolia

Una felice iniziativa, per fondere tradizione e contemporaneità, mi auguro vivamente che ciò sia l’ inizio del consolidamento di altri eventi e collaborazioni per esporre e promuovere il nuovo nella moda, i nuovi volti della moda, unendo le maestranze della tradizione, la sartorialità e artigianalità per rinnovare e aggiungere nuova energia a leggendarie case di moda che esistono a Roma e in Italia, autentica risorsa del of made in Italy. Una mission racchiusa e concretizzata da Silvia Venturini Fendi nelle vesti di Presidente di Altaroma che – da italiana – sono fiera di celebrare.

Carta & Costura

Carta & Costura

 

Alessandro D' Amico

Alessandro D’ Amico

 

Sara Lanzi

Sara Lanzi

 

Giulia Gobbi

Giulia Gobbi

 

 

Charline De Luca

Charline De Luca

 

 

Greta Boldini

Greta Boldini

 

 

Benedetta Bruzziches

Benedetta Bruzziches

 

 

Lupo Lanzara and the genius milliner Francesco Ballestrazzi

Lupo Lanzara and the genius milliner Francesco Ballestrazzi

 

Cesare Cunaccia and Fabiana Balestra talking about the details of textiles and craftsmanship featuring in the Spring/Summer collection 2013 of Renato Balestra

Cesare Cunaccia and Fabiana Balestra talking about the details of textiles and craftsmanship featuring in the Spring/Summer collection 2013 of Renato Balestra

 

Renato Balestra Spring/Summer 2013

Renato Balestra Spring/Summer 2013

 

 

Renato Balestra Spring/Summer 2013

Renato Balestra Spring/Summer 2013

 

The charming nephew of Renato Balestra who shows a creation he made under the sign of a bright and colored craftsmanship


The charming nephew of Renato Balestra who shows a creation he made under the sign of a bright and colored craftsmanship

 

 

The sweet Renato Balestra

The sweet Renato Balestra

 

www.altaroma.it

 

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