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Cheap Monday Spring/Summer 2016

Cheap Monday Spring/Summer 2016

Nuclear Psychoedelia” is the Spring/Summer 2016 collection by the Swedish brand Cheap Monday, recently presented during the Stockholm Fashion Week, inspired by a nuclear explosion dyed with hippie suggestions, featuring lysergic patterns and acid shades of green and yellow that meet the minimalism of black, white and grey. Slogans as “Bright future”, “Mood” and “Blast” are printed on shirts, jackets and trousers express the young and positive attitude in a toxic and radioactive planet and join to memories of naïve astronomy and avant-garde visions of fashion. Dramatically shabby garments are made by using of over-dyed technique and are enriched by hand-made details. New cuts and silhouettes are the core of collection, including asymmetric shapes for women and long, squared constructions having flaked shoulders for men and as always the denim jeans has the primacy, as the ones made by using the ice-washing that reinterpret the moon surface, giving rise to genuine passé-partout under the sign of a casual chic elegance.

“NUCLEAR PSYCHOEDELIA”: LE SUGGESTIONI HIPPIE E L’ ELEGANZA CASUAL CHIC DI CHEAP MONDAY

Cheap Monday Spring/Summer 2016

Cheap Monday Spring/Summer 2016

Nuclear Psychoedelia” è la collezione primavera-estate 2016 del brand svedese Cheap Monday, recentemente presentata in occasione della Stockholm Fashion Week, che si ispira a un’ esplosione nucleare, colorata da suggestioni hippie di cui sono protagonisti motivi lisergici e nuances acide di verde e giallo che incontrano il minimalismo del nero, bianco e grigio. Slogan quali “Bright future”, “Mood” e “Blast” sono stampati su camicie, giacche e pantaloni esprimono l’ atteggiamento giovane e positivo in un pianeta tossico e radioattivo e si uniscono a evocazioni naïf dell’ astronomia e avveniristiche visioni della moda. Capi esageratamente consumati sono realizzati avvalendosi della tecnica over-dyed e sono arricchiti da dettagli fatti a mano. Nuovi tagli e silhouette sono il nucleo della collezione che include forme asimmetriche per la donna e costruzioni allungate, squadrate dalle spalle sfalsate per l’ uomo e, come sempre, il denim ha la primazia, come quello realizzato con l’ ice-washing che reinterpreta la superficie lunare, dando vita ad autentici passé-partout all’ insegna di un’ eleganza casual chic.

Cheap Monday Spring/Summer 2016

Cheap Monday Spring/Summer 2016

 

Cheap Monday Spring/Summer 2016

Cheap Monday Spring/Summer 2016

 

Cheap Monday Spring/Summer 2016

Cheap Monday Spring/Summer 2016

 

Cheap Monday Spring/Summer 2016

Cheap Monday Spring/Summer 2016

 

Cheap Monday Spring/Summer 2016

Cheap Monday Spring/Summer 2016

 

Cheap Monday Spring/Summer 2016

Cheap Monday Spring/Summer 2016

 

Cheap Monday Spring/Summer 2016

Cheap Monday Spring/Summer 2016

 

Cheap Monday Spring/Summer 2016

Cheap Monday Spring/Summer 2016

 

Cheap Monday Spring/Summer 2016

Cheap Monday Spring/Summer 2016

 

 

www.cheapmonday.com

Bjorn Borg Spring/Summer collection 2015

Bjorn Borg Spring/Summer collection 2015

The Swedish brand Björn Borg – bringing the name of celebrated tennis player – yesterday presented the Spring/ Summer 2015 collection during the Stockholm Fashion Week. The idea of game becomes a celebration of individuality, love and fashion in the digital era between illusion and reality. The colored and fun sporty-chic suggestions by brand were emphasized by Bea Åkerlund(reminding me of Linda Perry from the band 4 non Blondes), creative show director where it starred models turned into avatars. The event, which featured the winner of Eurovision Song Contest Conchita Wurst, served as a teaser of Björn Borg “First Person Lover” computer game which will be released worldwide on January 2015 together with the Spring/Summer 2015 collection.

STOCKHOLM FASHION WEEK: UN GIOCO, AVATARS & LE DIVERTENTI SUGGESTIONI SPORTY-CHIC DI BJÖRN BORG

Bjorn Borg Spring/Summer collection 2015

Bjorn Borg Spring/Summer collection 2015

Il brand svedese Björn Borg – che porta il nome del celebre tennista – ha presentato ieri la collezione primavera/estate 2015 in occasione della Stockholm Fashion Week. L’ idea del gioco diventa una celebrazione dell’ individuo, dell’ amore e della moda nell’ era digitale tra illusione e realtà. Le colorate e divertenti suggestioni sporty- chic del marchio sono state enfatizzate da Bea Åkerlund (che mi ricorda Linda Perry della band 4 non Blondes), direttore creativo della sfilata in cui sono apparsi modelli trasformati in avatar. L’ evento, di cui è stata protagonista la vincitrice dell’ Eurovision Song Contest Conchita Wurst, ha fatto da teaser al video-gioco Björn Borg “First Person Lover” che sarà lanciato in tutto il mondo nel gennaio 2015 unitamente alla collezione primavera/estate 2015.

Bjorn Borg Spring/Summer collection 2015

Bjorn Borg Spring/Summer collection 2015

 

Bjorn Borg Spring/Summer collection 2015

Bjorn Borg Spring/Summer collection 2015

 

Models as avatars

Models as avatars

 

 

Bea Åkerlund and Conchita Wurst  wearing Björn Borg

Bea Åkerlund and Conchita Wurst wearing Björn Borg

 

 

James Lee, the Björn Borg  head of Design and Bea Åkerlund

James Lee, the Björn Borg head of Design and Bea Åkerlund

 

 

www.bjornborg.com

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

It has recently presented during the Stockholm Fashion Week the Spring/Summer 2014 collection by the bright, young Swedish fashion designer Erïk Bjerksjö, featuring smashing overlaps of volumes where fluid lines joins the tight lines of waistcoats evoking corsets and catchy aprons refining the outfits where it is embodied and shines a catchy textile research. The palette of colors includes natural colors, white, black and blue along with bright shades of violet. The collection is enriched by a marvelous collection of shoes successfully making concrete a marvelous design and a brilliant craftsmanship.

LA FORMIDABILE SOVRAPPOSIZIONE DI VOLUMI ERÏK BJERKESJÖ

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

É stata recentemente presentata in occasione della Stockholm Fashion Week la collezione primavera/estate 2014 del brillante giovane fashion designer svedese Erïk Bjerksjö di cui sono protagoniste formidabili sovrapposizione di volumi in cui linee fluide si uniscono alle aderenti linee linee di gilets che evocano i corsetti e accattivanti grembiuli, i quali rifiniscono gli outfits in cui è racchiusa e splende una accattivante ricerca dei tessuti. La palette di colori include colori naturali, bianco, nero e blu unitamente a brillanti tonalità di viola. La collezione è arricchita da una meravigliosa collezione di calzature che felicemente concretizza un meraviglioso design e una brillante artigianalità.

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

Erïk Bjerksjö Spring/Summer 2014, photo by Mathias Nordgren

www.erikbjerkesjo.com

 

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

A catchy casual-chic under the sign of black and white, stripes, denim, stonewashed blue jeans, cotton jersey, tight and fluid lines – including capri pants, catsuits and overalls -, dressed up with punk suggestions, evoked by decorations and slogans as ”the end” impressed in the garments, features in the Spring/Summer womenswear and menswear collection 2014 by Cheap Monday, recently presented during the Stockholm Fashion Week, successfully making concrete a genuine passé-partout.

 

L’ ACCATTIVANTE CASUAL CHIC DI CHEAP MONDAY

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Un accattivante casual chic all’ insegna di nero e bianco, righe, denim, blue jeans delavè, jersey di cotone, linee aderenti e fluide – che includono I pantaloni Capri, tute da donna e tute da lavoro uomo -, condite da suggestioni punk, evocate da decorazioni e slogans quali ”the end” impresse nei capi, è protagonista della collezione donna e uomo di Cheap Monday, recentemente presentata in occasione della Stockholm Fashion Week che felicemente concretizza un autentico passé-partout. 

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday

Cheap Monday

Cheap  Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

Cheap Monday Spring/Summer 2014

www.cheapmonday.com

Cheap Monday Spring/Summer 2013

Cheap Monday, brand created by the Swedish fashion designers Örjan Andersson and Adam Friberg of whose creative director is Ann-Sofie Back, presented the Spring/Summer 2013 menswear and womenswear collection during the latest edition of Stockholm Fashion Week, featuring catchy suggestions, unusual denim, fluid lines, basic colors and ironic slogans that decorate jackets and t-shirts.

IL FLUIDO CASUAL-CHIC DI CHEAP MONDAY

Cheap Monday Spring/Summer 2013

Cheap Monday, brand creato dai designer svedesi Örjan Andersson ed Adam Friberg il cui direttore creativo é Anne-Sofie Back, ha presentato la collezione primavera/estate uomo e donna 2013 in occasione dell’ ultima edizione della Stockholm Fashion Week di cui sono protagoniste, accattivanti suggestioni, un’ insolito denim, linee fluide, colori basici ed ironici slogan che decorano giacche e t-shirt.

Cheap Monday Spring/Summer 2013

Cheap Monday Spring/Summer 2013

www.cheapmonday.com