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Floracult, photo by N

Nature as a lifestyle under the sign of sustainability, that is what it featured in the ninth edition of Floracult, event ideated by the strong social activist, pioneering fashion designer and farming businesswoman Ilaria Venturini Fendi and curated by Antonella Fornai, which was recently held in the Rome countryside, in La Storta at I Casali del Pino. It’s culture, this, made concrete through different events as workshops, book-launches, exhibitions and talks. The sounds, scents and flavors belonging to the natural world along with its little hosts were the main features, a tale enriched by an awesome frame, the enchanting, relaxing and warmth atmosphere which makes this place a special place where to go and come back. That is what I do since seven years and year after year I continue discovering something new concerning the nature, sustainability. I often use to saying I am grateful to have the chance of increasing my modest knowledge concerning this field to which I am very sensitive and deeply connected.

 

Floracult, photo by N

 

The entering of the exhibiting spaces featuring plants, flowers, along with the wines and interior design made by Anna Venturini Fendi and a series of vintage selection she made, photo by N

 

A perfect frame to read a book what an exhibitor did into his space, photo by N

 

Scarves made by using organic dying, photo by N

 

Carmina Campus, photo by N

 

Carmina Campus co-branding series of accessories made by teaming with Vibram, made of rubber, photo by N

 

Carmina Campus, photo by N

 

Headonism by Alessandro Magagnini( aka it’s an immense joy), photo by N

 

Hedonism by Alessandro Magagnini ft. me, myself and I, photo by N

This event becomes more special as it often gives to me the chance to see many things and also sharing all that with some beloved friends. I like reminding two special moments, a talk featuring the architects Antonio Girardi and Cristiana Favretto, focused on sustainable solutions as the Jellyfish hydroponic installation in its further developments which has been presented during the Milan Expo. They also talked about the PNAC, the projecting team joining architecture, botany and interior design coordinated Stefano Mancuso as well as about the way plants can be used as sensors, model for innovation and means to purity the air. That it has witnessed by “Breath”, an installation evidencing to which extent the plants can be filters to remove the pollution there is in the atmosphere. This and other kinds of solutions that are respectful of the world where we live were adopted by some Tuscany areas as Prato, city with which the PNAC is collaborating. Another special interlude has been the conference held by the iconic fashion guru Li Edelkoort and hosted by the bright fashion journalist Antonio Mancinelli. She created Bloom, a magazine launched in 1998 I was pleased to see and read, to increase the contemporary lifestyles inspired by the love for the plants, flowers and garden. It is a precious contribute she gave in order to increase a sustainable way of thinking inside out the realm of fashion, or rather to define fashion in an anti-fashion way, considering the current vision of mainstream connected to this realm. It’s a different way to think, create and make, that until now it has considered just merely pioneering, but it is born to be the only way possible in the forthcoming future. The consciousnesses arising from that, doubts and ideas were many, a precious gift resulting from this moment of culture sharing: to question and have doubts, ideas on the move, the driving forces of a change, something which is really necessary.

 

SUCCEDE A FLORACULT: NATURA, CULTURA & SOSTENIBILITÀ

 

Yes she can!…Ilaria Venturini Fendi ( along with Adelaide Corbetta taking a picture), photo by N

Natura come stile di vita all’ insegna della sostenibilità è stata protagonista della nona edizione di Floracult, evento ideato dalla fervente attivista nel sociale, pionieristica fashion designer ed imprenditrice agricola Ilaria Venturini Fendi e curato da Antonella Fornai, che si è recentemente tenuto nella campagna romana, a La Storta, presso I Casali del Pino. Cultura, questa, concretizzata attraverso svariati eventi quali workshops, presentazioni di libri, esposizioni e talks. I suoni, profumi e sapori del mondo della natura unitamente ai suoi piccoli ospiti erano i prersonaggi principali, un racconto arricchito da una splendida cornice, l’ incantevole, rilassante e calda atmosfera la quale rende questo luogo un posto in cui andare e ritornare. Questo, ciò che faccio da sette anni e anno dopo anno continuo a scoprire qualcosa di nuovo in tema di natura, sostenibilità. Dico spesso che sono grata di avere la possibilità di accrescere la mia modesta conoscenza in questo ambito verso cui sono molto sensibile e profondamente connessa.

Antonio Girardi and Cristiana Favretto along with the Jellyfish installation presented during the Expo, photo by N

 

Anna Fendi exhibiting space joining wines, homewear and a selection of vintage jewelry, photo by N

Anna Fendi exhibiting space joining wines, furniture and a selection of vintage jewelry, photo by N

 

Anna Fendi exhibiting space joining wines, furniture and a selection of vintage jewelry, photo by N

 

Anna Fendi exhibiting space joining wines, furniture and a selection of vintage jewelry, photo by N

 

plants and water by Alessandro Magagnini, photo by N

 

Headonism moment ft. Antonio Passa, Michele Lettieri and Alessandro Magagnini who ideated the hats with the plants growing on it, photo by N

 

Floracult, photo by N

Tale happening diventa ancor più speciale, poiché mi offre anche la possibilità di vedere tante cose nuove e anche condivider tutto ciò con alcuni cari amici. Mi piace ripensare a due momenti speciali, un talk con gli architetti Antonio Girardi e Cristiana Favretto, incentrato su soluzioni sostenibili come l’ installazione idroponica Jellyfish nei suoi ulteriori sviluppi che è stata presentata nell’ occasione dell’ Expo milanese. Costoro hanno anche parlato di PNAC, il team di progettazione che unisce architettura, botanica e interior design coordinato da Stefano Mancuso come anche del modo in cui le piante possano fungere da sensori, modello di innovazione e strumenti per purificare l’ aria. Ciò che dimostra Breath”, installazione che prova in che misura le piante possano essere filtri per rimuovere l’ inquinamento atmosferico. Questo ed altri tipi di soluzioni rispettose dell’ ambiente in cui viviamo sono state adottate in alcune aree della Toscana come Prato, cittadina con cui il PNAC sta collaborando. Altro speciale interludio, la conferenza tenuta dall’ iconica fashion guru Li Edelkoort e moderata dal brillante giornalista di moda Antonio Mancinelli. Costei ha creato Bloom, un magazine lanciato nel 1998 che son stata lieta di vedere e leggere, per incentivare gli stili di vita che si ispirano all’ amore per le piante, i fiori ed il giardino. Un prezioso contributo, il suo, al fine di incrementare un modo sostenibile di pensare dentro e fuori dall’ ambito della moda o meglio definire la moda un una modalità anti-moda, considerando l’ attuale visione di mainstream collegata a questo settore. Un diverso modo di pensare, creare e fare che finora è stato ritenuto meramente pionieristico, ma è destinato ad essere l’ unico modo possibile nel prossimo futuro. Molteplici le consapevolezze, i dubbi e le idee che discendono da ciò, un prezioso regalo, tratto da questo momento di condivisione di cultura: interrogarsi e aver dubbi, idee in movimento, le forze motrici di un cambiamento, qualcosa che è davvero necessario.

Floracult, photo by N

 

The shopping bag by the Carmina Campus label Socially made in Italy, made by the women being in the Italian prisons, photo by N

 

Monili Ro.vi jewelry by Roberta Visentin, photo by N

 

Monili Ro.vi jewelry by Roberta Visentin, photo by N

 

Monili Ro.vi jewelry by Roberta Visentin, photo by N

 

The ArteViva installation, photo by N

 

The ArteViva installation, photo by N

 

Bloom magazine by Li Edelkoort, photo by N

 

Bloom magazine by Li Edelkoort, photo by N

 

Floracult, photo by N

 

A “Suicide” moment aka “Dream baby dream”, featuring me, myself and I wearing the t-shirt-artistic project by Nico Vascellari at Floracult, photo by N

 

Floracult, photo by N

 

 

www.floracult.com

photo by N

photo by N

Balance and fantasy, a game of shapes made by using the old technique of ceramic. Clay and fireclays give rise to vision of matter that remind cities and labyrinths, successfully joining the rigor and immediacy of artistic gesture and the functionality of design. Those are the features in the creations by the Brescia designer Adriana Albertini that have showcased in a suggestive, wide room during the sixth edition of Floracult.

Adriana Albertini, photo by N

Adriana Albertini, photo by N

 

Adriana Albertini, photo by N

Adriana Albertini, photo by N

 

Adriana Albertini, photo by N

Adriana Albertini, photo by N

The same room hosted the creations Anna Fendi that are under the sign of Epicureanism and refinement: a selection of chine and furniture concerning the table setting that embody the value of a made in Italy product and a wise craftsmanship, an alchemy talking about harmony and culture of taste. Shapes, flavors and colors depict the elegance, a lifestyle, the one which is impressed in the life and works of the bright creative.

L’ EQUILIBRIO DELLE FORME DI ADRIANA ALBERTINI & LA CULTURA DEL GUSTO DI ANNA FENDI

AVF, photo by N

AVF, photo by N

Equilibrio e fantasia, un gioco di forme realizzate mediante l’ uso dell’ antica tecnica della ceramica. Argilla e terre refrattarie danno vita a visioni materiche che ricordano città e labirinti, unendo felicemente il rigore e l’ istantaneità del gesto artistico e la funzionalità del design. Questi i protagonisti delle creazioni della designer bresciana Adriana Albertini che sono stati esposti in una suggestiva, ampia sala durante la sesta edizione di Floracult.

AVF, photo by N

AVF, photo by N

 

AVF, photo by N

AVF, photo by N

 

AVF, photo by N

AVF, photo by N

Il medesimo ambiente ha ospitato le creazioni di Anna Fendi all’ insegna di epicureismo e raffinatezza: una selezione di vini e arredi in tema di table setting che racchiudono in sé il valore di un prodotto made in Italy e una sapiente artigianalità, un’ alchimia che parla di armonia e della cultura del gusto. Forme, sapori e colori dipingono l’ eleganza, un lifestyle, quello impresso nella vita e nelle opere della brillante creativa.

Adriana Albertini, photo by N

Adriana Albertini, photo by N

 

Adriana Albertini, photo by N

Adriana Albertini, photo by N

 

www.adrianaalbertini.it

www.floracult.com

 

AVF, a selection of wines curated by Anna Venturini Fendi

Alamaro(Kerner wine) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

Epicureanism as lifestyle talking about refinement, craftsmanship, taste and made in Italy, an alchemy that features in the life and creativity of Anna Venturini Fendi, her continuous work of research which is successfully made concrete in one of the projects she recently launched: AVF, a selection of wines. This project has developed by her along with Pino Tedesco in collaboration with the wine taster Michelangelo di Toma and includes a series of renowned autochthon vine varieties from Italy. Red wines, white wines, a rosé wine, prosecco, sparkling wine and spirits complete her smashing selection. Twill (Amarone della Valpolicella Superior), Bolero (Barolo), Negligè (Brunello di Montalcino), Velvet (Classic Chianti), Voile(Gavi), Spina di Pesce (the best Soave wine I ever drank), Lamé (Prosecco), Decolleté (Sparkling wine) are some of the catchy wines’ names that talk about textures, elegance and reveals an enchanting experience. I recently has pleased of tasting them in Rome at the wine-bar of Villa Laetitia – another project connected to the hotellerie by Anna I will tell you about soon – and discover they feature a high quality and a reasonable price. Being devoted to the flavors from South Tyrol and to a wine, the Kerner, it has been a double delight to enjoy Alamaro, the Kerner wine being part of AVF selection and discover its highly aromatic and at the same time natural flavor which is not intensified by the use of barrique as it often is impressed on those kind of wines. Another amazing interlude – for one like me who usually does not like the rosé wine – has been Fard, rosé wine made of wine varieties from Troy, area of Asia. My wine tasting ended with Acquae vitae, the spirito d’ uva, a spirit embodying a fruity taste, being lightly alcoholic and ideal to be used as a base to create cocktails or to be served at the end of meal with pastries. A selection to discover and enjoy which will be also presented along with the other creations by Anna Venturini Fendi during Bucolica 2014, an exhibition event which will be held from 23rd to 25th May in Vaprio D’ Adda, in the area of Bergamo, a not be missed happening to discover and appreciate Epicurean suggestions and the culture of taste by Anna Venturini Fendi.

L’ EPICUREISMO COME STILE DI VITA: AVF, LA SELEZIONE DI VINI DI ANNA VENTURINI FENDI

Spina di pesce(Soave), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Spina di pesce(Soave), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

L’ epicureismo come stile di vita che parla di raffinatezza, artigianalità, gusto e made in Italy, un’ alchimia protagonista della vita e della creatività di Anna Venturini Fendi, del suo continuo lavoro di ricerca che è felicemente concretizzato in uno dei progetti da lei recentemente lanciati: AVF, una selezione di vini. Questo progetto è stato consolidato da lei insieme a Pino Tedesco in collaborazione del wine taster Michelangelo di Toma ed include una serie di rinomati vitigni autoctoni italiani. Vini rossi, vini bianchi, un vino rosé, il prosecco, il vino spumante e distillati completano la sua formidabile selezione. Twill (Amarone della Valpolicella Superiore), Bolero (Barolo), Negligè (Brunello di Montalcino), Velvet (Chianti Classico), Voile(Gavi), Spina di Pesce (il migliore Soave che abbia mai bevuto), Lamé (Prosecco), Decolleté (vino spumante) sono alcuni degli accattivanti nomi dei vini che evocano textures, eleganza e rivelano un’ esperienza avvolgente. Ho avuto di recente il piacere di degustarli a Roma presso il wine-bar di Villa Laetitia – un’ altro progetto di Anna legato all’ hotellerie di Anna di cui presto parlerò – e scoprire che hanno un’ alta qualità e un prezzo ragionevole. Essendo devota ai sapori del Sud-Tirolo e ad un vino, il Kerner, è stato un doppio piacere gustare Alamaro, il vino Kerner che fa parte della selezione e scoprire il suo sapore altamente aromatico e al tempo stesso naturale, non essendo esasperato dall’ uso della barrique come sovente è impresso in questi tipi di vini. Un’ altro sorprendente interludio – per una come me che solitamente non apprezza il vino rosé – è stato Fard, vino rosé fatto di vitigni provenienti da Troia, area dell’ Asia Minore. La mie degustazione di vino si è conclusa con Acquae vitae, lo spirito d’ uva, un distillate che racchiude un sapore fruttato, è moderatamente alcolico ed è ideale come base per cocktail o a fine pasto, per accompagnare i dolci. Una selezione da scoprire e apprezzare che sarà anche presentata unitamente alle altre creazioni di Anna Venturini Fendi durante Bucolica 2014, un evento espositivo che si terrà dal 23 al 25 maggio 2014 a Vaprio D’ Adda, nei dintorni di Bergamo, un evento imperdibile per scoprire e apprezzare suggestioni epicuree e la cultura del gusto di Anna Venturini Fendi.

Voile(Gavi), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Voile(Gavi), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Decolleté (Sparkling wine) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Decolleté (Sparkling wine) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Lamé(Prosecco), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Lamé(Prosecco), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Fard (Rosé wine), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Fard (Rosé wine), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Bolero(Barolo) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Bolero(Barolo) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Negligé( Brunello di Montalcino) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Negligé( Brunello di Montalcino) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Twill (Valpollicella Superior) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Twill (Valpollicella Superior) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Velvet (Classic Chianti) featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Velvet (Classic Chianti) featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

Aqua Vitae (spirit), featuring in AVF, a selection of wines curated by Anna Venturini Fendi

Aqua Vitae (spirit), featuring in AVF, a selection of wines curated by Anna Venturini Fendi, photo by Raffaella Tatti

 

AVF, the selection of wines curated by Anna Venturini Fendi along with the other creations she made at the Rome Villa Laetitia

AVF, the selection of wines curated by Anna Venturini Fendi along with the other creations she made at the Rome Villa Laetitia

 

Anna Venturini Fendi along with the wines she selected, in Rome,  at the wine-bar of Villa Laetitia, photo by N

Anna Venturini Fendi along with the wines she selected, in Rome, at the wine-bar of Villa Laetitia, photo by N

 

 

www.annafendivini.it

 

 

 

 

 

 

 

 

 

Some of the little hosts featuring in Floracult, photo by N

Some of the little hosts featuring in Floracult, photo by N

Floracult, the event celebrating the nature and its culture, created by Ilaria Venturini Fendi and curated by Antonella Fornai, which was held in the Rome countryside, in La Storta, at I Casali del Pino, has been the successful chance to discover and enjoy flowers, plants, the little, big hosts of natural world, meet awesome companions of Epicurean interludes and share new flavors. Concerning the Epicurean side of my stay at Floracult, at I Casali del Pino – which is a smashing farming company, producing cheeses, cold cuts, pastries and other delights and is the place where is also the factory of Carmina Campus, brand of accessories, jewelry and furniture promoting the culture of re-use and sustainability, created by Ilaria Venturini Fendi – I was pleased of discover and enjoy the wines and spirits selected by Anna Venturini Fendi about I will talk about much more soon. It has been a smashing, magic experience, an unforgettable edition of an event, successfully making concrete that healthy ethic I celebrate.

FLORACULT: TRE GIORNI ALL’ INSEGNA DI ARTE, PROFUMI, DELLA NATURA E DELLA SUA CULTURA (3)

My new friend, Lea bulimique, from the Scialanga family, photo by N

My new friend, Lea bulimique, from the Scialanga family, photo by N

 Floracult, l’ evento che celebra la natura e la sua cultura, creato da Ilaria Venturini Fendi e curato da Antonella Fornai, che si è tenuto nella campagna romana, a La Storta, presso I Casali del Pino, è stato la felice occasione per scoprire e apprezzare i piccoli, grandi ospiti del mondo della natura, conoscere fantastici compagni di interludi epicurei e condividere nuovi sapori. Riguardo alla dimensione epicurea della mia permanenza a Floracult, a I Casali del Pino – che è una formidabile azienda agricola che produce, formaggi, salumi, torte e altre delizie ed è anche il luogo in cui si trova la factory di Carmina Campus, brand, di accessori, gioielli e componenti di arredo che racchiude in sé la cultura del riuso e la sostenibilità, creato da Ilaria Venturini Fendi – mi ha fatto molto piacere scoprire e gustare i vini e i distillati selezionati da Anna Venturini Fendi dei quali parlerò presto più approfonditamente. È stata una formidabile, magica esperienza, un’ edizione indimenticabile di un evento che concretizza felicemente quella salubre etica che celebra.

Other little hosts, featuring in Floracult

Other little hosts, featuring in Floracult

Other little hosts featuring in Floracult, photo by N

Other little hosts featuring in Floracult, photo by N

Other little hosts featuring in Floracult, photo by N

Other little hosts featuring in Floracult, photo by N

Waiting to turn into a butterfly, photo by N

Waiting to turn into a butterfly, photo by N

Spices on show at Floracult, photo by N

Spices on show at Floracult, photo by N

Spices at Floracult, photo by N

Spices at Floracult, photo by N

Spices at Floracult, photo by N

Spices at Floracult, photo by N

One of the delicious pastries by I Casali Del Pino, photo by N

One of the delicious pastries by I Casali Del Pino, photo by N

One of the delicious pastries from I Casali del Pino, photo by N

One of the delicious pastries from I Casali del Pino, photo by N

The place hosting the delights by I Casali del Pino, photo by N

The place hosting the delights by I Casali del Pino, photo by N

The red wines selected by Anna Venturini Fendi

The red wines selected by Anna Venturini Fendi, photo by N

Spina di pesca, one of the wines selected by Anna Venturini Fendi, photo by N

Spina di pesca, one of the wines selected by Anna Venturini Fendi, photo by N

Anna Venturini Fendi, Paola Fendi, Emma Bonino, Silvia Venturini Fendi, Ilaria Venturini Fendi, Antonella Antonelli, photo by N

Anna Venturini Fendi, Paola Fendi, Emma Bonino, Silvia Venturini Fendi, Ilaria Venturini Fendi, Antonella Antonelli, photo by N

Antonella Antonelli and me, photo by N

Antonella Antonelli and me, photo by N

Roberto D' Agostino and Irene Ghergo, photo by N

Roberto D’ Agostino and Irene Ghergo, photo by N

Delfina Delettrez and me,  photo by N

Delfina Delettrez and me, photo by N

Umberto Pons and Giacomo Pons Fendi, photo by N

Umberto Pons and Giacomo Pons Fendi, photo by N

Giancarlo Scialanga, Meo Fusciuni aka the cousin of Fabio Quaranta, Federica Castellani and Pietro Scialanga, photo by N

Giancarlo Scialanga, Meo Fusciuni aka the cousin of Fabio Quaranta, Federica Castellani and Pietro Scialanga, photo by N

Two friends are better than one: Ilaria Venturini Fendi and Nicola Paccagnella, photo by N

Two friends are better than one: Ilaria Venturini Fendi and Nicola Paccagnella, photo by N

Stephan Hamel and me, photo by N

Stephan Hamel and me, photo by N

Davide Orlandi Dormino and Clara Tosi Pamphili, photo by N

Davide Orlandi Dormino and Clara Tosi Pamphili, photo by N

Adelaide Corbetta and me, photo by N

Adelaide Corbetta and me, photo by N

Claudio Santamaria and his intense green shooping, photo by N

Claudio Santamaria and his intense green shooping, photo by N

My hair stylist at Floracult, Silvia Turbo and me, photo by N

My hair stylist at Floracult, Silvia Turbo and me, photo by N

Two rainbows are better than one at Floracult, photo by N

Two rainbows are better than one at Floracult, photo by N

www.floracult.com